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中国人民大学竞争法研究所所长杨东:平台经济亟需构建“价值共生”新范式
Xin Hua Cai Jing· 2025-07-17 09:26
Core Viewpoint - The sustainable development of platform economy relies on the design of scientific rules to create a "value symbiosis" ecosystem among multiple stakeholders [1][2]. Group 1: Value Creation and Distribution - The current model of platforms forcing merchants to lower prices can lead to unhealthy competition and squeeze the survival space of small operators [1]. - A new paradigm focusing on "value symbiosis" is essential for the healthy development of platform economy, as illustrated by the example of Taobao Flash Sale [1]. - The "platform-data-algorithm" triadic collaborative framework is proposed to establish a new value distribution mechanism [1]. Group 2: Role of Algorithms - Algorithmic innovation is crucial in avoiding "involution" and achieving value symbiosis, as demonstrated by Taobao Flash Sale [2]. - Optimizing supply chain scheduling algorithms can enhance fulfillment efficiency and improve user experience without cost-cutting [2]. - Innovative subsidy distribution algorithms can prevent inefficient blanket subsidies and avoid excessive concentration of resources on top merchants [2]. Group 3: Long-term Strategy and Social Responsibility - Platforms should move beyond short-term traffic thinking and embed social responsibility into rule and algorithm design [2]. - The core competitiveness of platforms in the digital economy era lies in the harmonious construction of the ecosystem, deep exploration of data value, and innovative application of algorithm technology [2]. - A fair, efficient, and sustainable value creation and distribution system is necessary to empower ecosystem partners and meet user needs, driving the platform economy towards high-quality development [2].