Core Insights - Suning.com is launching a major promotional event called "618" aimed at boosting sales in the home appliance sector, with a focus on both online and offline channels [1][2] - The company plans to collaborate with leading brands to introduce over 1,000 new home appliance products during the event, with many items being offered at industry-low prices [1] - Suning.com is implementing various subsidy strategies to lower consumer purchasing barriers, including government, factory, bank, and platform subsidies [1] Group 1 - The "618" event will kick off offline on May 13, with online promotions starting at 8 PM on the same day, featuring a significant subsidy of 10 billion yuan [1] - Suning.com will enhance its promotional efforts by offering multiple benefits such as double pre-stored value for appliances, cross-category discounts, and trade-in subsidies [2] - The company is set to open over 100 newly renovated stores in major cities to provide comprehensive home appliance services [2] Group 2 - The promotional strategy includes a focus on trending products like washing and drying sets, dishwashers, and foldable screen smartphones [1] - Suning.com aims to improve product strength, pricing power, scenario capability, and service quality to enhance consumer experience [1] - The event is expected to accelerate the release of mid-year consumption potential [1]