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《731》+国庆档,500亿稳了?
Xin Lang Cai Jing· 2025-09-20 02:00
Group 1 - The Chinese film market is facing a survival crisis, with a critical box office threshold of 48 billion yuan, below which 70% of cinemas may struggle to survive [1] - In 2024, the total box office reached only 42.5 billion yuan, marking a near ten-year low excluding the pandemic years [1] - A report indicates that 57% of viewers only watched one film throughout the year, with the proportion of young viewers under 25 dropping to 21% [1] Group 2 - The situation improved in 2025, with the summer box office reaching nearly 12 billion yuan, allowing the total box office to surpass 40 billion yuan before the release of "731" [2] - The goal of achieving an annual box office of 50 billion yuan is now seen as attainable, depending on the performance of "731" and the upcoming National Day holiday releases [2] Group 3 - "731" has become a significant film due to its historical context, with over 10 million visitors to the related museum and 9.4 billion views on social media [4] - The film's release was strategically timed on September 18, enhancing its credibility and emotional weight [4][5] - Pre-release interest in "731" was exceptionally high, with over 4.5 million people expressing interest, making it the most anticipated film in Chinese history [5] Group 4 - On its opening day, "731" achieved a remarkable 3.44 billion yuan in box office revenue, with a 24.6% attendance rate and 9.35 million viewers [5] - The film's success is not guaranteed, as high expectations and emotional weight create pressure for it to perform well [6] Group 5 - The National Day holiday presents a unique opportunity for box office growth, with 14 films scheduled for release, covering a wide range of genres [15] - However, there is a lack of blockbuster films that could anchor the holiday box office [15] Group 6 - The performance of "731" and the National Day releases will significantly influence the overall box office outcome for the year, with projections suggesting a total of 15-20 billion yuan from these films [21] - The remaining gap to reach the 50 billion yuan target is less than 10 billion yuan, but achieving this is not guaranteed [23] Group 7 - Future releases, including major Hollywood sequels and domestic films, could provide additional box office support in the latter part of the year [28] - The overall success of the 50 billion yuan target will depend on the quality of each film and its ability to resonate with audiences [29]