Core Viewpoint - The festive atmosphere in Yiwu, Zhejiang, is already evident as traditional New Year products are selling well ahead of the Year of the Horse, with creative items like U-shaped pillows and hot water bags becoming top sellers [2] Group 1 - Traditional New Year products such as "Fu" characters and couplets are experiencing high sales in Yiwu [2] - Creative items designed in the shape of horses, including portable U-shaped pillows and hot water bags, are prominently featured in stores and are leading in sales [2]