Core Insights - Yiwu, known as the "world supermarket," is preparing for the upcoming Christmas season, highlighting its role as the largest distribution center for Christmas goods globally [1][3] - The city exports over 20,000 types of Christmas products, accounting for nearly 80% of the global market, and serves over 100 countries and regions [3][4] - The early start of the Christmas export season this year, with a significant increase in orders beginning in April, indicates a shift in purchasing behavior among international buyers [3][4] Market Dynamics - The export value of Yiwu's Christmas goods reached 5.17 billion yuan in the first three quarters of this year, reflecting a year-on-year growth of 22.9% [3][4] - Diverse market distribution across Europe, Southeast Asia, Central Asia, and the Middle East helps mitigate risks from external market fluctuations [4] - The export markets for Yiwu's Christmas products saw significant growth, with Latin America and the EU increasing by 17.3% and 45.0% respectively [4] Innovation and Product Development - Continuous innovation is crucial for maintaining competitiveness, with companies like Luocheng Craft Co. launching new interactive products, such as a dancing Santa Claus, which is priced 33% higher than traditional items [6] - The local manufacturing ecosystem allows companies to collaborate closely, enabling the launch of approximately 300 new products annually [6] - As the New Year and Spring Festival approach, Yiwu's domestic market for products like New Year paintings and calendars is also experiencing a surge in orders [6] Global Trade Impact - Yiwu's comprehensive product range, quick response times, and efficient trade models position it as an essential player in the global holiday economy, especially amid complex international trade conditions [7]

Core Viewpoint - The festive atmosphere in Yiwu, Zhejiang, is already evident as traditional New Year products are selling well ahead of the Year of the Horse, with creative items like U-shaped pillows and hot water bags becoming top sellers [2] Group 1 - Traditional New Year products such as "Fu" characters and couplets are experiencing high sales in Yiwu [2] - Creative items designed in the shape of horses, including portable U-shaped pillows and hot water bags, are prominently featured in stores and are leading in sales [2]

Group 1 - The core viewpoint of the article highlights the strong resilience of foreign trade in Yiwu, Zhejiang, with import and export volume exceeding 700 billion yuan for the first ten months of the year, reaching 701.9 billion yuan, surpassing the total for the entire year of 2024 [1][3] - In terms of trade markets, Yiwu's imports and exports to emerging markets such as Africa and Latin America increased by 21.8% and 14% respectively, while trade with ASEAN saw a significant growth of over 50%, reaching 51% [1][3] - As the Lunar New Year approaches, traditional festive goods such as "Fu" characters, couplets, and lanterns are being introduced, alongside a variety of creative products that are experiencing strong sales [1][3]

Core Viewpoint - The festive atmosphere in Yiwu, known as the "world supermarket," is intensifying as the Chinese New Year approaches, with a surge in both traditional and innovative festive products being sold [1]. Group 1: Traditional Products - Traditional festive items such as 福字 (Fu character), couplets, and lanterns are being updated with new designs, attracting more buyers [1][3]. - The business performance of stores selling festive goods has improved significantly compared to last year, with increased orders noted [5][7]. Group 2: Innovative Products - There is a trend of cross-border innovation in festive products, with items like hairpins and headbands featuring horse motifs becoming popular among younger consumers [9]. - Products such as refrigerator magnets are also gaining popularity, particularly among the younger demographic [12]. Group 3: E-commerce Influence - Many buyers are e-commerce operators, indicating a shift in purchasing behavior towards online platforms [11]. - Factories are experiencing high demand, with some producing tens of thousands of units daily to meet the needs of large orders from clients [14].

Core Insights - The 7th GH Shanghai Gift Expo will be held from July 17-19, 2025, at the Shanghai New International Expo Center, focusing on the gift and home industry in East China [1] - The expo aims to create a comprehensive gift ecosystem by gathering global suppliers and addressing corporate gift procurement, brand marketing, and supply chain upgrades [1][2] Group 1: Event Overview - The expo will cover an area of 50,000 square meters, featuring 1,500 exhibitors and showcasing 100,000 trendy products [2] - It will focus on four major consumer hotspots: Mid-Autumn gifts, fragrances, designer brands, and emerging brands, attracting various professional buyers from East China and nationwide [2] Group 2: Market Trends - The rise of the Z generation's purchasing power has made IP culture and trendy products key growth drivers in the gift industry [3] - The expo will feature over a thousand new products from leading IP licensors and independent design brands, targeting the young consumer market [3] Group 3: Customization and Services - The expo will provide full-category customization services and one-stop procurement solutions to meet the increasing demand for corporate customization [4] - Advanced technologies such as 3D printing and digital laser engraving will be demonstrated to enhance customization capabilities [4] Group 4: Industry Connectivity - The expo aims to connect the entire industry chain, facilitating supply-demand matching between manufacturers, gift companies, and e-commerce platforms [5][6] - It will feature a diverse range of exhibitors, including full-service providers, independent creative brands, and source factories, to support various business needs [6] Group 5: Future Growth - The GH Shanghai Gift Expo serves as a platform for product display and industry trend insights, aiming to help businesses overcome homogenization and explore new market opportunities [7] - The event invites global buyers to witness the evolving landscape of the gift industry, emphasizing the theme "Everything Can Be a Gift" [7]