Core Viewpoint - The festive atmosphere in Yiwu, Zhejiang, is already evident as traditional New Year products are selling well ahead of the Year of the Horse, with creative items like U-shaped pillows and hot water bags becoming top sellers [2] Group 1 - Traditional New Year products such as "Fu" characters and couplets are experiencing high sales in Yiwu [2] - Creative items designed in the shape of horses, including portable U-shaped pillows and hot water bags, are prominently featured in stores and are leading in sales [2]

Group 1 - The core viewpoint of the article highlights the strong resilience of foreign trade in Yiwu, Zhejiang, with import and export volume exceeding 700 billion yuan for the first ten months of the year, reaching 701.9 billion yuan, surpassing the total for the entire year of 2024 [1][3] - In terms of trade markets, Yiwu's imports and exports to emerging markets such as Africa and Latin America increased by 21.8% and 14% respectively, while trade with ASEAN saw a significant growth of over 50%, reaching 51% [1][3] - As the Lunar New Year approaches, traditional festive goods such as "Fu" characters, couplets, and lanterns are being introduced, alongside a variety of creative products that are experiencing strong sales [1][3]

Core Viewpoint - The festive atmosphere in Yiwu, known as the "world supermarket," is intensifying as the Chinese New Year approaches, with a surge in both traditional and innovative festive products being sold [1]. Group 1: Traditional Products - Traditional festive items such as 福字 (Fu character), couplets, and lanterns are being updated with new designs, attracting more buyers [1][3]. - The business performance of stores selling festive goods has improved significantly compared to last year, with increased orders noted [5][7]. Group 2: Innovative Products - There is a trend of cross-border innovation in festive products, with items like hairpins and headbands featuring horse motifs becoming popular among younger consumers [9]. - Products such as refrigerator magnets are also gaining popularity, particularly among the younger demographic [12]. Group 3: E-commerce Influence - Many buyers are e-commerce operators, indicating a shift in purchasing behavior towards online platforms [11]. - Factories are experiencing high demand, with some producing tens of thousands of units daily to meet the needs of large orders from clients [14].