年轻人不消费
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高房价的“弊端”已显现,年轻人不消费、不结婚、不生娃?咋回事
Sou Hu Cai Jing· 2025-09-22 12:47
Core Insights - The high housing prices in China are significantly impacting the financial stability and lifestyle choices of young people, leading to reduced consumption, lower marriage rates, and declining birth rates [1][3][5][9] Group 1: Housing Affordability - In major cities like Beijing, Shanghai, Shenzhen, and Guangzhou, the housing price-to-income ratio exceeds 40, while in second and third-tier cities, it ranges from 20 to 25, indicating that residents would need to forgo basic living expenses for decades to afford a home [1] - The average mortgage payment for individuals under 30 accounts for 55% of their monthly income, which is substantially higher than the internationally recognized reasonable threshold of 30% [1][5] Group 2: Impact on Consumption - High housing costs are leading young people to reduce their discretionary spending, affecting demand for clothing, travel, electronics, and automobiles [5] - The retail sales growth rate for consumer goods was only 4.2% year-on-year in the first half of 2025, marking a new low in recent years [5] Group 3: Marriage Trends - The number of marriage registrations in China has been declining for 12 consecutive years, with a 6.1% decrease in 2024 compared to 2023, and a further drop of 15.9% in the first quarter of 2025 [7] - Economic pressure and high housing prices are cited as primary reasons for young people delaying or forgoing marriage [7] Group 4: Birth Rate Decline - The number of newborns in China has decreased from 17.58 million in 2017 to 9.54 million in 2024, representing a decline of over 40% in just seven years [9] - The financial burden of mortgage payments discourages young couples from having children, as they struggle to manage their living expenses [9] Group 5: Recommendations - There is an urgent need to lower housing prices to make them more affordable and to provide affordable housing options for low-income families to address these issues [9]