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年轻化产品设计
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格力电器:公司重视年轻消费群体的需求,通过深入调查消费趋势等方式确保产品设计理念更贴合年轻群体偏好
Zheng Quan Ri Bao Wang· 2025-12-18 14:11
Core Viewpoint - Gree Electric Appliances emphasizes the importance of catering to the needs of the younger consumer demographic by conducting in-depth research on consumption trends and gathering design suggestions from young users [1] Group 1: Product Development Strategy - The company is building a youthful research and development team to ensure that product design aligns more closely with the preferences of younger consumers [1] - Gree integrates smart technology with aesthetics in its products, exemplified by the "Gree Pearl" series air conditioners, which feature a breathing light to indicate operational status and support voice control and smart home integration [1] - The company plans to continuously optimize its product strategy to meet the diverse needs of consumers [1]