记者今天（13日）了解到，市场监管总局印发《关于强化广告中提示性用语监管工作的通知》，部署对 相关广告乱象开展为期半年的清理整治工作。 《通知》确定了整治"误导性大小字"广告、依法查处未显著标明提示性用语的广告、依法查处违法使用绝 对化用语的广告、加强引证广告监管、强化广告主自证广告内容监管、强化对主要广告发布媒介监管等六 方面重点任务，要求各级市场监管部门切实加大对"大字吸睛、小字免责""随意宣称第一、首创、最 佳""萝卜坑式引证"以及弱化标示对消费者不利信息等营销乱象的清理整治力度，坚决依法查处严重欺骗 误导消费者、扰乱市场竞争秩序的广告违法行为，积极推动优质广告资源与高品质产品对接，缓解广告 主"营销焦虑"，引导广告活动各方经营者主动摈弃"文字游戏"式广告。 来源： 央视新闻 责编：刘珺宇 校对：李凌锋 百万用户都在看 利空突袭！AI巨头，传出大消息！ 刚刚，集体杀跌！阿曼，突传重磅！CTA冲击波来袭 盘中，暴力拉升！利好，突袭芯片！ 中东动荡！"黑天鹅"起飞，全球股市重挫！A股优势在哪？ 刚刚，暴涨超115%！中东突发：三艘英美油轮遇袭！ 违法和不良信息举报电话：0755-83514034 邮箱：bw ...

通知要求各级市场监管部门切实加大对"大字吸睛、小字免责""随意宣称第一、首创、最佳""萝卜坑式 引证"以及弱化标示对消费者不利信息等营销乱象的清理整治力度，坚决依法查处严重欺骗误导消费 者、扰乱市场竞争秩序的广告违法行为，积极推动优质广告资源与高品质产品对接，缓解广告主"营销 焦虑"，引导广告活动各方经营者主动摈弃"文字游戏"式广告。 来源｜市场监管总局官网 编辑 ｜ 钉钉 整治"误导性大小字"广告 依法查处未显著标明提示性用语的广告 依法查处违法使用绝对化用语的广告 加强引证广告监管 强化广告主自证广告内容监管 强化对主要广告发布媒介监管 市场监管总局近日印发《关于强化广告中提示性用语监管工作的通知》（以下简称《通知》），部署对 相关广告乱象开展为期半年的清理整治工作。 《通知》确定了 六方面重点任务 ： ...

Core Viewpoint - The need for enhanced collaborative governance to address advertising irregularities, with regulatory bodies innovating oversight methods and industry associations strengthening self-regulation to protect consumer rights [1][2][3] Group 1: Regulatory Focus - The State Administration for Market Regulation has issued a notice to conduct nationwide advertising market order rectification, focusing on five key areas: medical, pharmaceutical, health food, special medical purpose formula food, medical device advertising, ordinary food advertising, financial advertising, education and training advertising, and internet advertising, with a target for 2025 [1][2] - The rapid development of internet advertising has led to increasingly diverse advertising formats, complicating regulatory efforts, especially with new marketing models like "soft articles," "store evaluations," and "live streaming sales" [1][2] Group 2: Challenges in Advertising - Businesses are exaggerating claims and making false promises to pursue high profits, while some platforms have lax review mechanisms that allow false advertisements to proliferate [2] - The complexity and variability of advertising formats and channels have increased regulatory challenges, as regulatory technologies and methods have not kept pace, allowing illegal advertisements to thrive [2] Group 3: Consumer Protection and Market Order - Illegal advertisements and false promotions harm consumer rights and disrupt market order, making the rectification of advertising irregularities urgent [2] - The implementation of digital technologies to enhance regulatory efficiency, such as big data monitoring and AI recognition, is essential for accurately targeting illegal advertisements [2] Group 4: Collaborative Governance - Strengthening collaborative governance is crucial, with a dual investigation approach for serious violations, holding both advertisers and platforms accountable [2] - Industry associations should play an active role in establishing industry standards and enhancing self-regulation, while consumer associations provide legal assistance and guidance for consumer rights protection [2] Group 5: Economic Implications - Addressing advertising irregularities not only protects consumers but also contributes to economic vitality and promotes healthy market development [3]