Core Viewpoint - The need for enhanced collaborative governance to address advertising irregularities, with regulatory bodies innovating oversight methods and industry associations strengthening self-regulation to protect consumer rights [1][2][3] Group 1: Regulatory Focus - The State Administration for Market Regulation has issued a notice to conduct nationwide advertising market order rectification, focusing on five key areas: medical, pharmaceutical, health food, special medical purpose formula food, medical device advertising, ordinary food advertising, financial advertising, education and training advertising, and internet advertising, with a target for 2025 [1][2] - The rapid development of internet advertising has led to increasingly diverse advertising formats, complicating regulatory efforts, especially with new marketing models like "soft articles," "store evaluations," and "live streaming sales" [1][2] Group 2: Challenges in Advertising - Businesses are exaggerating claims and making false promises to pursue high profits, while some platforms have lax review mechanisms that allow false advertisements to proliferate [2] - The complexity and variability of advertising formats and channels have increased regulatory challenges, as regulatory technologies and methods have not kept pace, allowing illegal advertisements to thrive [2] Group 3: Consumer Protection and Market Order - Illegal advertisements and false promotions harm consumer rights and disrupt market order, making the rectification of advertising irregularities urgent [2] - The implementation of digital technologies to enhance regulatory efficiency, such as big data monitoring and AI recognition, is essential for accurately targeting illegal advertisements [2] Group 4: Collaborative Governance - Strengthening collaborative governance is crucial, with a dual investigation approach for serious violations, holding both advertisers and platforms accountable [2] - Industry associations should play an active role in establishing industry standards and enhancing self-regulation, while consumer associations provide legal assistance and guidance for consumer rights protection [2] Group 5: Economic Implications - Addressing advertising irregularities not only protects consumers but also contributes to economic vitality and promotes healthy market development [3]