Core Insights - The Shanghai Global Harbor Twin Towers attract significant attention from tourists and businesses due to their unique architectural style and prime location [2] - The advertising costs associated with the large screens at the Twin Towers are influenced by various factors, including basic fees, time slot fees, and content production costs [3][7] Advertising Cost Structure - The advertising cost typically consists of a basic fee, time slot fee, and content production fee. The basic fee is a fixed cost that varies based on the advertising location and duration [3] - Time slot fees are higher during peak hours, such as morning and evening rush hours, due to increased foot traffic and exposure [3] - Content production costs vary depending on whether companies hire professional agencies or create content in-house, impacting the overall advertising effectiveness [3] Advertising Strategy and Effectiveness - Companies must consider their advertising strategy, targeting specific demographics and timing their ads for maximum impact, such as targeting young audiences on weekends and business professionals during weekdays [4] - Evaluating the effectiveness of advertising is crucial, with methods including foot traffic analysis and brand awareness surveys to measure actual outcomes [4] - The rise of digital advertising has led to the adoption of dynamic video and interactive ads, which can significantly enhance brand visibility [4] Comprehensive Decision-Making - Advertising is not solely a cost issue but a comprehensive business decision that involves brand image, market positioning, and audience needs [5] - The success of advertising campaigns relies heavily on the creativity and execution quality of the content, which can lead to increased brand recognition and better outcomes [5]