微信公众号作为企业商家重要的内容传播和营销阵地，其广告投放价值愈发凸显。无论是大型企业还是中小企业，都希望借助微信公众号广告精准触达目标 受众，提升品牌知名度，促进产品销售。公众号广告样式丰富，广告主可根据自身的广告目标、预算情况以及对效果的预期，灵活选择适合的广告版位和投 放策略，从而在微信公众号这一庞大的流量平台上实现高效的广告投放，达成营销目标。对公众号广告感兴趣+我V【WD202481】接下来和大家聊一聊， 微信公众号广告究竟该怎么做？投放步骤是怎样的？如何收费呢？ 一、微信公众号广告的投放步骤 设置定向标签：精准定位目标受众是提高广告效果的关键。通过设置年龄、性别、地域、兴趣爱好等定向标签，可将广告精准推送给潜在客户。假设某运动 品牌推出一款针对年轻男性的运动装备，就可将年龄定向设置在 18 - 35 岁，性别为男性，同时针对热爱运动、关注赛事等兴趣爱好进行定向投放，从而有 效提高广告的精准度和转化率。 3、新增广告创意 制作吸引人的图片：图片在广告中具有强大的视觉冲击力，是吸引用户注意力的重要元素。图片要与广告主题紧密契合，色彩搭配协调，具有较高的清晰度 和辨识度。例如，电商类广告可展示产品的高清 ...

Core Viewpoint - The article discusses the challenges faced by Bilibili (B站) in the long video sector, particularly in light of increasing competition from short video platforms and user dissatisfaction with advertising practices. It highlights the emergence of a third-party app, Pilipala, which offered an ad-free experience but faced legal challenges from Bilibili. Group 1: Bilibili's User Engagement and Demographics - Bilibili remains a preferred platform for long videos, offering a variety of content such as academic science, documentaries, and tutorials [1] - As of Q1 this year, Bilibili reported 107 million daily active users and 368 million monthly active users, with an average user age of 26 [2] - The platform has a high user retention rate, with 84% of users registered for over 10 years and 90% for over 15 years [2] Group 2: Pilipala App and User Experience - Pilipala is a third-party open-source client that provides a simplified, ad-free interface while retaining core functionalities of Bilibili [5][6] - The app allows users to access all Bilibili content, including popular videos, live streams, and offline caching, without the interference of ads [7][8] - Pilipala also offers features like customizable recommendation mechanisms and lower storage requirements compared to the official app [9] Group 3: Legal Challenges and Bilibili's Response - Pilipala's developers received a cease-and-desist letter from Bilibili, citing unauthorized use of its API and potential harm to its traffic [14][18] - Despite claims of using only official APIs, Bilibili emphasized that Pilipala could mislead users into thinking it was affiliated with the platform [19][20] - Following the legal notice, the developers decided to halt the app's development and remove it from all platforms [20] Group 4: Bilibili's Financial Performance and Revenue Streams - Bilibili's revenue is primarily derived from four segments: value-added services, advertising, gaming, and IP derivatives, with the first three accounting for over 90% of total revenue in 2024 [27] - The company reported a total revenue of 22.53 billion RMB in 2023, projected to grow to 26.83 billion RMB in 2024 [28] - In Q1 2025, gaming revenue surged by 76% year-on-year, while advertising revenue grew by 20%, indicating a shift in revenue dynamics [28][30] Group 5: Advertising Issues and User Sentiment - Bilibili has faced criticism over high advertising frequency and diverse ad formats, leading to user dissatisfaction [33] - Users expressed frustration over the perceived mismatch between paid membership benefits and the continued presence of ads [35] - To improve user experience, Bilibili needs to explore more effective advertising strategies that minimize disruption while maintaining revenue [36]

BETTER HERE 業 l l WAY IX I NOW STREAMING LOVE IS B Steps STARBUCKS TTYC / 10:10 290 (1999 COFFEE EREC - CITIZEN (7 11-11 1 222 n劃)。 SUNTS EX B 6 2 2 2 1 8 175 the star STHER A dir Ame -1 LS P MA Kamar subjec ENDER NEW RE felia f 1969: New r max posts | 国际网站 | Reflex STANCE IN lg 0171 the state of the state The bad news is time flies. The good news is you're the pilot. 虽然光阴似箭，但你是自己人生的射手。晚安 纽约时代广场大屏——全球瞩目的焦点 纽约时代广场，被誉为"世界的十字路口"，每年吸引数亿游客和当地居民的目光。这里不仅是全球娱乐、文化和商业的交汇点，更是品牌展示自身形象、扩 大全球影响力的理想之地。时代广场的大屏，尤其是1号屏，以其巨大的 ...