Core Viewpoint - The article discusses the recent notification issued by the State Administration for Market Regulation (SAMR) aimed at addressing misleading advertising practices, particularly focusing on the "big words, small words" phenomenon and other marketing irregularities [2][3]. Group 1: Regulatory Actions - The SAMR has launched a six-month campaign to clean up misleading advertising practices, targeting issues such as "big words attracting attention, small words disclaiming" and the use of absolute terms like "first" or "best" without proper substantiation [2]. - The notification outlines six key tasks for regulatory enforcement, including the prohibition of misleading size distinctions in advertisements and the requirement for clear disclosure of disclaimers [2][3]. - The SAMR aims to alleviate marketing anxiety for advertisers and encourages them to abandon misleading advertising tactics [2]. Group 2: Industry Impact - The article highlights that the automotive industry has been particularly affected by these marketing irregularities, with previous reports revealing the prevalence of misleading advertising practices [2]. - The SAMR's efforts are expected to lead to a more transparent advertising environment, which could reshape competitive practices within the industry [3].