Workflow
广告业
icon
Search documents
甘肃省庆阳市庆城县市场监管局推行企业信用修复便民举措
Xin Lang Cai Jing· 2026-02-28 02:44
中国质量新闻网讯 "本来以为信用修复手续繁琐、耗时较长,没想到县市场监管局的工作人员主动联系 我们,全程指导准备材料,仅用半天就完成了全部流程,现在公司能正常办理银行业务了,真是帮我们 解决了大难题!"某广告有限公司负责人李某感激地说。这是甘肃省庆阳市庆城县市场监管局推出信用 修复便民服务措施,助力失信企业轻装上阵、复工复产的一个缩影。 "全程网办、不见面审批",让企业高效办结、快速受益。优化办理流程,推行"线上线下融合、专人全 程帮办"模式,线上依托国家企业信用信息公示系统实现,线下在行政许可股设立信用修复专窗,配备 专职专员,简化审核环节、压缩办理时限,将一般信用修复办理时限大幅压缩,真正实现"让数据跑路 代替企业跑腿"。截至目前,春节收假后已累计为6家企业完成信用修复,帮助相关经营主体解除招投 标、融资、经营许可等方面限制,有效激活了经营主体发展活力。 下一步,将进一步优化信用修复服务流程、提升服务质效,加大政策宣传和精准帮扶力度,推动信用修 复工作常态化、规范化开展,打破数据壁垒、强化部门协同,推动信用修复结果跨平台、跨领域互认互 通,让信用资产成为经营主体驰骋市场的"硬通货",以更实举措、更暖服务, ...
大摩闭门会:马年开市四问 _纪要
2026-02-24 14:16
大摩闭门会:马年开市四问 260223 摘要 AI 技术的发展对市场有哪些影响? AI 技术的发展正逐步显现出其多米诺骨牌式冲击效应,对多个行业产生颠覆性 影响。例如资本开支上修引发不同市场反馈,各行各业受到 AI 替代效应冲击明 显。这种非线性替代不仅改变了传统产业格局,还带来了新的投资机遇与挑战。 在这种背景下,企业需密切关注 AI 技术发展及其潜在影响,以便及时调整战略 布局,应对未来市场变化。 最近人工智能市场的非线性影响引起了广泛关注,尤其是在广告业、客服业、 研发辅助等领域。请问这种影响具体表现在哪些方面? 美国关税政策的最新变化对全球市场和中国经济有何影响? 尽管短期内美国对海外各国的名义关税税率有所下降,但中期来看,未来 5 到 6 个月内仍存在一定的不确定性。美国可能会使用其他工具组合,定向对重点 国家和重点行业产品加征关税。然而,从长期角度来看,两三年内关税的峰值 大概率已经过去。近期,美国最高法院裁定阿依帕(国家紧急状态权力法案) 不能授权总统征收关税,这意味着 2025 年实施的两波关税将被取消,包括芬 太尼关税和对全球各国广泛征收的对等关税。 尽管如此,美国仍可通过 301 法 案、 ...
北京经营主体发展质量全国“三连冠”
Xin Lang Cai Jing· 2026-02-08 18:30
2月7日,北京市市场监管工作会议召开。北京青年报记者从会上获悉,2025年及"十四五"时期,北京市 场监管事业成效显著,经营主体活力充分迸发,发展质量连续三年位居全国第一;2026年,全市市场监 管部门将聚焦改革、监管、服务等方面精准发力,为"十五五"开好局、起好步筑牢坚实基础。 去年新设经营主体38.01万户 2025年,北京市场监管领域多点突破,交出亮眼成绩单。经营主体实现量质齐升,全年新设经营主体 38.01万户,截至年底总量达286.97万户,同比增长6.83%,科技型企业占比超四成,近三年企业存活率 均在75%以上,经营主体发展质量连续三年全国第一。 营商环境改革持续深化,北京全国首发经营主体登记注册服务系列地方标准,首创股权信托财产登记服 务新模式,推出20条经营场所登记新规,信用修复"云服务"让8万户次经营主体实现"无感修复"。数智 化转型步伐加快,市场监管数据总量突破61亿条,AI助手提供7×24小时智能咨询,非现场检查量占比 达70.6%,监管效能大幅提升。 安全监管防线不断夯实,食品安全全链条监管机制更加健全,药品全生命周期管理系统顺利上线,特种 设备"一台一码"管理模式基本实现全覆盖。产 ...
32039.46亿元!广州最新公布
Sou Hu Cai Jing· 2026-01-31 05:04
Economic Overview - In 2025, Guangzhou's GDP reached 32,039.46 billion yuan, with a year-on-year growth of 4.0% at constant prices [1][4][13] - The primary industry added value was 317.02 billion yuan, growing by 3.3%; the secondary industry added value was 7,710.27 billion yuan, growing by 1.6%; and the tertiary industry added value was 24,012.17 billion yuan, growing by 4.8% [1][13] Industrial Performance - The industrial output of large-scale industries in Guangzhou increased by 1.2% year-on-year [1][18] - The automotive manufacturing sector, undergoing a transition, saw a narrowing decline of 1.6%, with new energy vehicle production increasing by 21.6% [1][4] - Stable growth was observed in electronic products and petrochemical manufacturing, with increases of 1.4% and 4.1%, respectively [1] Service Sector Growth - From January to November, the revenue of large-scale profit-making service industries grew by 10.1% year-on-year [1][22] - Significant growth was noted in the internet, software, and information technology services, with a revenue increase of 9.3% [1] - The human resources, advertising, consulting, and cultural sectors experienced revenue growth rates of 11.9%, 22.5%, and 25.7%, respectively [1][22] Domestic Demand and Trade - Guangzhou's total retail sales of consumer goods reached 11,032.38 billion yuan, with a year-on-year growth of 5.5%, maintaining a leading growth rate among major cities in China [2][25] - The city's import and export scale exceeded 1.2 trillion yuan, marking a historical high with a year-on-year growth of 10.4% [2][27] - Exports surpassed 800 billion yuan, growing by 17.8%, the highest growth rate in the province [2][27] Investment Trends - Fixed asset investment in Guangzhou decreased by 6.7% year-on-year, with real estate development down by 2.8% and infrastructure down by 5.9% [2][29] - Notable growth was seen in water transportation (15.9%), air transportation (16.1%), and aerospace manufacturing (60.6%) [2][29] Economic Challenges and Future Outlook - The city faces challenges from a complex external environment and internal structural adjustments, with industrial production in a low recovery phase [2] - Future strategies include leveraging demand to expand markets, strengthening project support, and enhancing technological innovation to drive new momentum for economic recovery [2]
2026年,户外广告媒体为什么依旧值钱?
3 6 Ke· 2026-01-28 11:02
Group 1 - The core viewpoint of the article emphasizes the resurgence of outdoor advertising as a vital component of brand marketing, driven by unique characteristics and market demands [2][17]. - In 2026, the outdoor advertising market in China is projected to reach approximately 98.7 billion RMB, reflecting a year-on-year growth of about 7.1% [2]. - Outdoor advertising is regaining attention due to its ability to occupy physical space and provide a more engaging experience compared to digital ads, which can be easily dismissed [3][5]. Group 2 - The rise of "near-field consumption" and the emergence of lower-tier markets are significant trends driving the demand for outdoor advertising, as it aligns well with new consumer behaviors [8][11]. - Outdoor advertising can effectively reach decision-makers in households by integrating into daily routines, such as at bus stops and community entrances, enhancing conversion rates [11]. - The integration of AI and big data technologies is enhancing the effectiveness of outdoor advertising, allowing for real-time adjustments and measurable outcomes, thus transforming it into a precise marketing tool [14][16]. Group 3 - The article highlights that outdoor advertising is not merely a traditional medium but has evolved into a strategic tool that complements online marketing efforts and drives direct conversions [17][18]. - The unique value proposition of outdoor advertising lies in its ability to ensure information reaches consumers in a way that digital ads cannot, addressing the "last mile" challenge in marketing [17].
北京广告业“破圈”增长!8.2%增速背后藏着这些“硬招”
Xin Jing Bao· 2026-01-28 03:45
从"看不见的产业链"到"上下楼"的产业园区,北京广告业正在"加速跑"!近日,北京市市场监管局党组 书记、局长高念东做客新京报千龙网两会访谈间时介绍,2025年,北京规模以上广告企业收入增速达 8.2%,持续领跑全国。在这场产业升级战中,市场监管部门不仅是"服务者",更是"助推器"。 ...
韧性领导力:在失控中被团队“坚定选择”
江南春虽然是广告业的"教父"级人物,拥有很强的个人直觉,但他从未陷入"经验主义"的陷阱。当浑水 做空时,他没有固执己见,而是审视中美资本差异,果断回A;当移动互联网来袭,他承认自己在互联 网基因上的短板,果断引入阿里进行改造;当需要出海时,他信任老将,充分放权。 正如案例所示,"拓心界"要求领导者超越自身的局限,时刻准备拥抱变化。江南春通过不断的学习 和"借力",让分众始终保持着对新技术的敏感度,从而避免了被时代淘汰。 复盘分众传媒20余年的发展史,我们看到的不仅是商业模式的胜利,更是一个组织在面对各种不确定性 时展现出的强大生命力。 我们将这种生命力总结为"韧性领导力飞轮",它包含三个核心维度,为中国企业提供了宝贵的管理样 本。 韧性的起点,在于领导者能否在危机中保持认知的开放。 分众拥有超过5000名员工,但组织架构惊人地扁平,包括各区域销售负责人在内的60—70位高管,直接 向江南春汇报。这种设计看似违背管理学常识,实则最大化了信息的流动效率。江南春自述,在没客人 时进他的办公室不需要预约,即使在深夜2点也可以在微信上和他讨论工作。 更重要的是,江南春通过"共情"凝聚人心。用"持续性的小赢"——一系列可 ...
促进租赁和商务服务业产业、空间、要素聚集,上海发布三年行动计划
Xin Lang Cai Jing· 2026-01-09 02:52
Core Viewpoint - The Shanghai Municipal Government has released a three-year action plan (2026-2028) to promote the aggregation of the leasing and business services industry, focusing on industry, spatial, and resource aggregation to enhance competitiveness and operational efficiency [1] Group 1: Development Goals - The plan aims to strengthen district responsibilities, optimize industrial layout, and enhance resource integration, targeting a total revenue of over 1.5 trillion yuan for the leasing and business services industry by 2028, maintaining a leading position nationwide [2] Group 2: Industry Aggregation Actions - The plan includes specific targets for various sectors, such as achieving over 450 billion yuan in advertising revenue by 2028, with key districts contributing 50% of the total [3] - The human resources service industry is expected to reach 300 billion yuan in revenue, with targeted districts contributing 60% [3] - The organizational management services sector aims for 300 billion yuan in revenue, with key districts contributing 55% [3] - The consulting and investigation industry is projected to generate 200 billion yuan, with targeted districts contributing over 70% [4] - The travel agency sector is expected to exceed 55 billion yuan, with a focus on high-value tourism products [5] - The convention and exhibition industry aims for over 25 billion yuan in revenue, with key districts contributing 60% [5] - The legal services sector is projected to grow to over 20 billion yuan, with targeted districts contributing 80% [6] Group 3: Spatial Aggregation Actions - The plan emphasizes the creation of integrated business spaces along the Huangpu River, promoting the clustering of management and professional service organizations [7] - Development of specialized industry parks for digital advertising and human resources services is prioritized, with a focus on enhancing service capabilities [8] Group 4: Resource Aggregation Actions - The plan aims to cultivate and attract business talent, enhancing training systems and creating a one-stop service platform for overseas talent [11] - It emphasizes the importance of professional service platforms to facilitate industry connections and resource aggregation [13] - The plan supports the digital transformation of industries, encouraging the use of AI and data resources to improve service quality [14] Group 5: Enterprise Development Actions - The plan focuses on attracting high-quality enterprises and supporting their growth through mergers, acquisitions, and public listings [15] - It aims to promote high-growth enterprises and establish a nurturing ecosystem for potential unicorns [15] Group 6: Policy Integration Actions - The plan encourages districts to develop unique policies to support industry-specific needs, enhancing investment attraction and service integration [16] - It emphasizes the need for efficient policy coordination at the municipal level to support the leasing and business services industry [18]
江苏省扬州市江都区市场监管局“百千万”行动绘就广告业高质量发展新图景
Xin Lang Cai Jing· 2026-01-07 06:54
中国质量新闻网讯 为推动广告业高质量发展,有效防范违法违规风险,江苏省扬州市江都区市场监管 局以广告合规指导与服务发展行动为抓手,从摸清底数、强化自律、精准服务三大维度发力,为江都广 告业注入强劲动能,让法治化营商环境持续优化升级。 精准服务赋能,激活发展动能。以服务促规范,以规范促发展。江都区市场监管局聚焦"百千万"行动核 心目标,开展全方位、多层次的合规指导与服务。一方面,积极搭建起政府与企业之间的"连心桥",促 进行业资源整合、优势互补,引领广告业向规模化、规范化、品牌化方向发展;另一方面,聚焦民生领 域和新兴业态,开展精准化合规指导,先后完成专项医疗广告合规指导、"都好麦"直播基地直播电商企 业行政合规指导等重点工作,为企业纾困解难、保驾护航。 2025年,江都区已累计开展各类广告合规指导336次,重点指导、回访民生领域广告主体近千家,合规 指导覆盖面和精准度持续提升。下一步,江都区市场监管局将持续以发展新质生产力为导向,在广告业 创新发展中展现新作为,为区域经济社会发展注入更多广告力量!(江苏省扬州市江都区市场监管局 王馨彤 通讯员 杨蕊) 摸清市场"家底",夯实发展根基。精准施策的前提是精准画像。 ...
浴客里的能人
Xin Lang Cai Jing· 2026-01-07 06:54
Core Insights - The article highlights the experiences of various individuals who have successfully navigated their careers and life challenges, emphasizing the importance of health and income in achieving a fulfilling life [1][5]. Group 1: Individual Success Stories - W, an artist, transitioned from teaching to starting an advertising company after realizing the market potential in Shanghai during the 1990s, leading to a successful business [2]. - G, a retired electrical worker, innovated in the drinking water industry by creating a water dispenser after being inspired by a device seen abroad, which resulted in a thriving business [3]. - L, a former dock worker, rose through the ranks to become a police officer, demonstrating leadership and adaptability, and now enjoys a fulfilling retirement [4]. Group 2: Common Traits Among Successful Individuals - The individuals mentioned share common traits such as resilience, adaptability, and a proactive approach to seizing opportunities in their respective fields [5].