Investment Rating - The report maintains an investment rating of "Outperform the Market" for the film industry [1][19]. Core Insights - The National Day box office reached 1.808 billion, showing a slight decline of 14.1% compared to the previous year, primarily due to a decrease in average ticket prices [2][3]. - The daily box office performance exhibited a trend of initial decline followed by recovery, with a notable increase of 20.8% on October 7 [3][4]. - Key films such as "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2" performed well, collectively accounting for nearly 60% of the total box office during the holiday period [11][12]. - Policy initiatives, particularly the "21 Regulations of Broadcasting and Television," are expected to enhance content supply and innovation, while AIGC technologies are anticipated to drive cost reduction and efficiency across the industry [13][14]. Summary by Sections Box Office Performance - As of October 8, the National Day box office totaled 1.808 billion, with attendance at 49.335 million and an average ticket price of 36.6 yuan, reflecting year-on-year declines of 5.3% and 9.4% respectively [2][3]. - Daily box office figures from October 1 to October 6 showed significant declines, with the lowest point reaching 2.09 billion, before rebounding on October 7 [4]. Film Highlights - The top three films during the National Day period were "The Volunteer Army: Blood and Peace" (443 million), "731" (341 million), and "Assassination Novelist 2" (291 million), representing 24.5%, 18.9%, and 16.1% of the total box office respectively [11][12]. Policy and Technology Impact - The "21 Regulations of Broadcasting and Television" aim to optimize review processes and expand thematic restrictions, signaling a positive shift for content creation [13]. - AIGC technologies, such as Sora and Keling, are expected to significantly enhance production efficiency and reduce costs within the industry [14].