Group 1 - The article emphasizes the importance of targeting specific customer groups, such as outdoor sports enthusiasts, and suggests using live streaming for product promotion and sales [2] - It is recommended to limit the number of products showcased during live streams to avoid overwhelming the audience, focusing on one or two key items instead [2] - Collaborating with industry experts or influencers can enhance product promotion, especially for new sellers, starting with smaller influencers and gradually moving to more prominent ones as sales increase [3] Group 2 - The concept of "inventory turnover rate" is introduced, defined as the ratio of sold items to total items in a store, which helps assess sales performance and adjust strategies accordingly [3] - The article discusses the shift in focus from individual product sales to overall store performance, highlighting the need to increase store visibility to attract more customers [3] - A strategy for improving store performance includes selecting potential products for display, monitoring their sales closely, and adjusting inventory based on performance data [4] Group 3 - The article warns that marketing strategies, including inventory turnover strategies, are not permanently effective and may require constant adaptation [5] - It notes that some merchants rely on repeated purchases from the same accounts to generate positive reviews, which is not a sustainable practice according to platform algorithms [5] - The potential risks of ineffective promotional measures include penalties or removal from platforms, highlighting the need for sustainable marketing practices [5]