Core Insights - The key to enhancing sales performance in Hefei's Taobao operations lies in developing targeted store promotion strategies through in-depth market analysis to identify customer characteristics and needs [3][4][9] - Effective store design and user experience are crucial for attracting customers and increasing purchase intent, with a focus on visual appeal and layout optimization [3][7][9] Market Analysis - Precise market analysis allows merchants to understand target customer needs and behaviors, enabling the creation of tailored marketing strategies [4][8] - Utilizing tools such as surveys and online data analysis helps gather customer feedback for product positioning, enhancing promotional content appeal [4][9] Store Optimization - Store decoration should align with product characteristics to enhance click-through rates and customer retention [3][7] - Simplified layouts and effective use of colors can guide customer attention and improve product display [7][9] Marketing Activities - Designing reasonable marketing activities, such as limited-time discounts and social media promotions, can significantly boost store sales [9][10] - Engaging customers through creative activities and social media interactions can expand the customer base and enhance brand recognition [9][10] Competitive Strategies - Conducting thorough market research to identify competitors and their strategies is essential for breaking through competitive barriers [8] - Personalized product positioning and unique brand storytelling can deepen customer loyalty and enhance market influence [8][9] Performance Monitoring - Continuous monitoring of marketing activities through data analysis tools is necessary to evaluate effectiveness and adjust strategies accordingly [10]