原标题："有一种生活叫攀枝花"2025年城市品牌暨康养房地产（北京）专场推介会成功举办 11月13日下午，由中共攀枝花市委、攀枝花市人民政府主办，攀枝花市住房和城乡建设局、攀枝花 市文化广播电视和旅游局、攀枝花市商务局、攀枝花市自然资源和规划局、攀枝花市西区人民政府联合 承办的"有一种生活叫攀枝花—2025攀枝花城市品牌暨康养房地产（北京）专场推介会"在首都北京国宾 酒店隆重举行。 向阳而居：打造"买房就是买健康"的康养人居典范 "暖暖花城 向阳而居 买房就是买健康。"攀枝花市住房和城乡建设局局长刘志强现场系统介绍了攀 枝花康养地产发展成果与支持政策。作为全国康养产业首倡者和先行者，攀枝花将"康养"深度融入房地 产发展脉络，推动行业向多元化、高品质升级，持续推进"好房子"建设行动，实施"五大工程"15项任 务，制定《康养好房标准》，全面提升居住品质。 目前，已建成普达阳光国际康养度假区、金杯半山米易太阳谷、红格国际运动康养温泉度假区等一 批复合型康养项目。住宅均价约7000元/平方米，容积率普遍低于2.0，户型集中在70—120平方米之 间，并广泛采用带大花园、大露台的错层退台设计，真正实现"在阳台养花，在家 ...

Core Insights - The city of Qinzhou plans to build 20,000 affordable rental housing units and 5,000 talent apartments within five years, inviting various capital investments [1] - The city is leveraging the historical opportunity presented by the construction of the Pinglu Canal to enhance urban and real estate development [1][2] - The real estate market in Qinzhou is showing resilience, with a significant recovery in investment and sales performance, outpacing both national and regional averages [2][3] Group 1: Urban Development Plans - Qinzhou aims to become a "high-quality development partner" by showcasing its potential through various promotional activities, including a "home-buying festival" [1] - The city is focusing on green buildings, smart communities, and health-oriented real estate to create desirable living environments [1] - The Pinglu Canal is expected to create substantial investment opportunities and enhance the city's attractiveness for real estate development [1][2] Group 2: Real Estate Market Performance - The urbanization rate in Guangxi is approximately 10 percentage points lower than the national average, with Qinzhou lagging behind Guangxi by a similar margin, indicating strong demand for housing renovation [2] - In the first half of 2025, Qinzhou's real estate investment reached 2 billion RMB, growing faster than the regional average by 4.8 percentage points [2] - From January to August 2025, the sales of commercial housing in Qinzhou reached 965,000 square meters, showing a significant recovery trend [2][3] Group 3: Infrastructure and Policy Support - The Pinglu Canal is projected to add 30 square kilometers of urban built-up area along its route, enhancing land value and development potential [3] - Qinzhou has implemented a series of policies to promote stable and healthy real estate market development, including support for public funds, commercial loans, and tax incentives [3] - The city is committed to providing comprehensive service guarantees for enterprises investing in real estate, including streamlined administrative processes and financial support [3]

Overview - The aging population and increasing health awareness in China are driving rapid development in the health and wellness real estate market, with the market size reaching 15,510 billion yuan in 2022, a year-on-year increase of 1.51% [1][11] - However, the market is expected to decline to 13,918 billion yuan in 2024, a year-on-year decrease of 5.89%, due to the transition from a new housing era to a stock housing era [1][11] Market Segmentation - Health and wellness real estate products can be categorized into six types: smart health residential communities, active senior communities, health tourism communities/towns, medical and nursing institutions, health complexes, and health industrial parks [2][5] - The main revenue models include property sales, operational services, health and wellness services, elderly care operations, and property leasing [2] Development History - The health and wellness real estate industry in China began in the 1980s, initially focusing on basic medical care and daily assistance for the elderly [6] - The concept of "health and wellness" was proposed in 2010, leading to the establishment of health tourism demonstration bases and the integration of health services with tourism and leisure [6] Current Market Situation - The health and wellness real estate market is experiencing a downturn, with a significant decline in market size anticipated in the coming years [11] - The increasing elderly population, projected to reach 21,969 million by 2024, is creating a substantial demand for health and wellness services [9] Competitive Landscape - Major real estate companies such as Poly Developments, Greentown China, and China Resources Land are actively investing in the health and wellness sector [13][16] - Poly Developments has established a comprehensive "three-in-one" elderly care system, covering professional care, cognitive care, and travel elderly care [13][15] Future Trends - The health and wellness real estate sector is expected to focus on creating age-friendly communities that cater to both elderly and younger populations, emphasizing a vibrant community atmosphere [21] - There will be a greater emphasis on location selection, favoring suburban areas or satellite cities that offer a balance of natural surroundings and urban connectivity [21]