Financial Performance - The company's gross margin reached 42.62% in 2024, an increase of 1.49% compared to the previous year [1] - The net profit attributable to the parent company, excluding non-recurring gains and losses, was 4.29 billion, reflecting a growth of 13.66% [1] - In Q1 2025, the gross margin was 40.94%, up by 1.64% year-on-year, although revenue and net profit showed a slight decline due to insufficient high-end consumer demand [1] Product Development and Launches - The company has focused on high-end and differentiated product development, launching several new products in the market, including: - TWS earphones X1 Evo, weighing only 3.8g per ear [1] - Lolli ANC semi-in-ear active noise-canceling headphones with upgraded adaptive noise cancellation [1] - Mixed active noise-canceling Bluetooth headphones X5 Evo [2] - Open-type headphones Comfo Clip Q with IP67 waterproof rating [2] - The company has also introduced AI functionalities in its products, such as real-time multilingual voice translation and smart assistant capabilities in the LolliClip AI [3] Market Strategy - The company is expanding its presence in the open-ear headphone market, which is experiencing rapid growth, with over ten models launched since 2024 [3] - A dual-line endorsement strategy has been implemented, partnering with popular local celebrities in Thailand and Japan to enhance brand reach in key Asian markets [4]