Core Insights - The banking sector is initiating "opening red" campaigns earlier this year, with many banks starting preparations for 2026's activities in October [2][3][9] - The focus of the third-quarter business analysis meetings is on reviewing the completion of annual targets and enhancing key areas such as asset quality control and product service optimization [2][4] - There is an increasing trend among banks to integrate the "year-end closing" and "opening red" phases, allowing for a more cohesive strategy [7][8] Group 1: Market Dynamics - The current market is characterized by insufficient effective demand, prompting both large and small banks to engage in early "opening red" activities to compete for quality clients and financial resources [3][10] - Smaller banks are leveraging their local advantages and flexible decision-making to solidify their market positions amid intensified competition [3][10] - The pressure on smaller banks has increased due to challenges in credit allocation and deposit expansion, leading them to act proactively in their marketing strategies [10][11] Group 2: Strategic Planning - Different banks exhibit varying degrees of readiness for "opening red," with some only outlining general directions while others have detailed task indicators for employees [2][4] - The "opening red" marketing campaign is a traditional practice aimed at preparing for the first quarter's credit issuance and marketing activities [4][5] - Banks are increasingly recognizing the need to balance year-end performance with preparations for the upcoming year, with some banks already conducting meetings to set goals for both phases [6][8] Group 3: Implementation and Execution - The approach to "opening red" varies among banks, with some focusing on project and client reserves while others prioritize completing current year targets before transitioning to next year's plans [4][5] - The integration of "year-end closing" and "opening red" is seen as a strategic necessity, with banks needing to adapt their plans based on performance across different business lines [8][9] - Utilizing data analytics and customer relationship management (CRM) systems is recommended to enhance targeted marketing efforts for the "opening red" phase [11]