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2024中国旅游者出境满意度研究报告:中国游客脚步慢下来了 更愿意为美好生活付费
Group 1 - The core viewpoint of the report indicates that tourist satisfaction has become a significant indicator for the outbound tourism market, with a satisfaction score of 80.06, marking a historical high [1] - In 2024, the number of outbound trips by mainland residents reached 122.79 million, with East Asia, Southeast Asia, and Hong Kong, Macau, and Taiwan remaining the most important short-haul destinations [1] - Japan has surpassed Thailand to become the top foreign travel destination for Chinese tourists, while EU countries, Russia, and Australia continue to lead in long-haul destinations [1] Group 2 - The report highlights a notable growth in markets along the "Belt and Road" initiative, particularly in Central Asia, West Asia, North Africa, and Central and Eastern Europe, attracting more spontaneous travelers from China [2] - The top ten outbound destinations for Chinese tourists in 2024 include Macau, Singapore, the UK, New Zealand, Spain, Hong Kong, France, Australia, Malaysia, and Argentina, characterized by high ratings in cultural experiences, shopping, and local friendliness [2] - As Chinese tourists gain more experience, they are willing to spend more on quality experiences, reflecting a shift towards valuing life quality in their travel choices [2] Group 3 - Tourists are increasingly interested in engaging with contemporary art and local culture, utilizing technology for self-guided experiences, and exploring various local activities [3] - There are concerns regarding the quality of core services such as transportation, dining, and accommodation in some overseas destinations, with tourists expressing safety concerns during nighttime outings [3] - The report emphasizes the need for improved safety measures and cooperation among governments and relevant departments to enhance the sense of security for Chinese tourists abroad [3]