Core Insights - The 2024 China Outbound Tourist Satisfaction Index is reported at 80.06, indicating a "satisfied" level among outbound tourists [1] - The satisfaction level is attributed to the steady recovery of the outbound tourism market and the evolving expectations and demands of tourists [1] - The establishment of a "Global Tourism Consumption Laboratory" by the China Tourism Research Institute and Fliggy aims to enhance understanding of consumer behavior in the tourism sector [1] Summary by Categories Satisfaction Index - The outbound tourist satisfaction index for 2024 stands at 80.06, which falls within the "satisfied" range [1] Market Recovery - The report highlights a steady recovery in the outbound tourism market, with increasing expectations and demands from tourists contributing to the satisfaction levels [1] Collaborative Initiatives - The China Tourism Research Institute and Fliggy are collaborating to create a "Global Tourism Consumption Laboratory" to further research on outbound tourist satisfaction [1] - This initiative aims to provide insights for global destinations and tourism businesses to better understand consumer patterns [1]

Group 1 - The core viewpoint of the report indicates that tourist satisfaction has become a significant indicator for the outbound tourism market, with a satisfaction score of 80.06, marking a historical high [1] - In 2024, the number of outbound trips by mainland residents reached 122.79 million, with East Asia, Southeast Asia, and Hong Kong, Macau, and Taiwan remaining the most important short-haul destinations [1] - Japan has surpassed Thailand to become the top foreign travel destination for Chinese tourists, while EU countries, Russia, and Australia continue to lead in long-haul destinations [1] Group 2 - The report highlights a notable growth in markets along the "Belt and Road" initiative, particularly in Central Asia, West Asia, North Africa, and Central and Eastern Europe, attracting more spontaneous travelers from China [2] - The top ten outbound destinations for Chinese tourists in 2024 include Macau, Singapore, the UK, New Zealand, Spain, Hong Kong, France, Australia, Malaysia, and Argentina, characterized by high ratings in cultural experiences, shopping, and local friendliness [2] - As Chinese tourists gain more experience, they are willing to spend more on quality experiences, reflecting a shift towards valuing life quality in their travel choices [2] Group 3 - Tourists are increasingly interested in engaging with contemporary art and local culture, utilizing technology for self-guided experiences, and exploring various local activities [3] - There are concerns regarding the quality of core services such as transportation, dining, and accommodation in some overseas destinations, with tourists expressing safety concerns during nighttime outings [3] - The report emphasizes the need for improved safety measures and cooperation among governments and relevant departments to enhance the sense of security for Chinese tourists abroad [3]

Core Viewpoint - The article highlights the perseverance of Zhongxin Tourism Group in establishing a national-level service industry standardization pilot project despite facing significant challenges and a four-year delay due to unforeseen circumstances, including the COVID-19 pandemic [1][2][3]. Group 1: Project Background - The national standardization pilot project for outbound tourism services was approved in December 2018, with an initial completion date set for December 2020 [1]. - The project faced three major disruptions, primarily due to the pandemic, which halted operations for travel agencies and online tourism companies [2][3]. Group 2: Challenges Faced - The pandemic forced Zhongxin Tourism to shift to an online mode for project development, with team members working remotely to discuss and draft the standard system [2]. - The project encountered further setbacks with the release of new national standards that required adjustments to the existing standard system just before the evaluation [3][4]. Group 3: Standardization Efforts - Despite the challenges, the project team maintained their commitment to standardization, resulting in a comprehensive standard system that covers 100% of outbound tourism service processes [6][7]. - The standardization system was integrated into the company's operations, allowing for efficient service delivery and quality control [6]. Group 4: Recovery and Results - By March 2023, the project was recognized for its efforts, leading to a significant recovery in business, with Zhongxin Tourism reporting a revenue of 3.298 billion yuan, a year-on-year increase of 558.96% [8]. - The company has also contributed to the industry by establishing a replicable standard system and leading the formulation of industry standards for outbound tourism [8][9].