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2024中国旅游者出境满意度研究报告:中国游客脚步慢下来了 更愿意为美好生活付费
Zhong Guo Qing Nian Bao· 2025-06-28 02:49
Group 1 - The core viewpoint of the report indicates that tourist satisfaction has become a significant indicator for the outbound tourism market, with a satisfaction score of 80.06, marking a historical high [1] - In 2024, the number of outbound trips by mainland residents reached 122.79 million, with East Asia, Southeast Asia, and Hong Kong, Macau, and Taiwan remaining the most important short-haul destinations [1] - Japan has surpassed Thailand to become the top foreign travel destination for Chinese tourists, while EU countries, Russia, and Australia continue to lead in long-haul destinations [1] Group 2 - The report highlights a notable growth in markets along the "Belt and Road" initiative, particularly in Central Asia, West Asia, North Africa, and Central and Eastern Europe, attracting more spontaneous travelers from China [2] - The top ten outbound destinations for Chinese tourists in 2024 include Macau, Singapore, the UK, New Zealand, Spain, Hong Kong, France, Australia, Malaysia, and Argentina, characterized by high ratings in cultural experiences, shopping, and local friendliness [2] - As Chinese tourists gain more experience, they are willing to spend more on quality experiences, reflecting a shift towards valuing life quality in their travel choices [2] Group 3 - Tourists are increasingly interested in engaging with contemporary art and local culture, utilizing technology for self-guided experiences, and exploring various local activities [3] - There are concerns regarding the quality of core services such as transportation, dining, and accommodation in some overseas destinations, with tourists expressing safety concerns during nighttime outings [3] - The report emphasizes the need for improved safety measures and cooperation among governments and relevant departments to enhance the sense of security for Chinese tourists abroad [3]
第一批中国“樱花难民”正在日本骂街
创业邦· 2025-03-26 10:14
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 来 源丨旅界(tourismzonenews) 作者丨theodore熙少 图源丨AP news 最近,我和身边一些奔赴日本赏樱,却扑了个空的网友们学会一个新词: 樱花难民。 从东京已经返回上海的朋友A小姐就和我分享了自己上周在日本的"难民"经历。 她说用这个词形容自己可真的太贴切了,出发前那一刻还抱有一丝侥幸心理,直到被目黑川、千鸟之渊 含苞待放的花骨朵浇了冷水,才知道自己今年又来早了,"上千块的和服白租了,赏樱行程也临时换成了 商场购物。" 另一个北京出发,在日本京都兜兜转转几天寻觅早樱的B君,昨天终于在一个寺庙旁捕捉到一抹粉色魅 影,当他千辛万苦挤进那些举着相机狂拍的中国人大军,赫然发现竟然是一颗桃树。 京都桃花 3月底至4月初,正值日本樱花盛开的时节,自然少不了中国人身影。 一组航旅纵横向旅界提供的数据显示,截至3月18日,清明假期出入境热门航线top10为:上海-东京、上 海-大阪、北京-东京、上海-中国台北、上海-首尔、上海-新加坡、北京-大阪、上海-曼谷、上海-中国香 港、北京-莫斯科。 10条热门航线 ...