Core Insights - The article highlights the ongoing trend of upgrading television sets in China, driven by government subsidies and promotional events like the "618" shopping festival [1][3][6] Group 1: Market Trends - Since August 2022, the government has provided a subsidy of 15% to 20% for eight categories of home appliances, including televisions, with a maximum subsidy of 2000 yuan per item [3] - Sales of televisions 85 inches and larger have exceeded 50% of total sales since 2025, with 98-inch models gaining significant traction [3] Group 2: Promotional Activities - Suning.com has launched the "万人空巷抢彩电" (Thousands in the Streets to Grab TVs) campaign, collaborating with major brands like Hisense, TCL, and Samsung to introduce new products [3][6] - During the "618" event, the price for 100-inch televisions has been reduced to as low as 5499 yuan, aiming to make large screens more accessible to consumers [3][4] Group 3: Consumer Experience - The shift in consumer expectations is moving from merely watching television to incorporating it into lifestyle aesthetics, gaming, and smart home integration [4] - Suning.com is enhancing the in-store experience by creating interactive spaces for events like CBA games and esports, allowing consumers to engage with products in a more immersive way [4][6] Group 4: Strategic Goals - The company aims to lower the cost of upgrading for consumers and accelerate the adoption of large-screen televisions, positioning itself as a leader in the new era of big-screen entertainment [3][4]