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影视创新
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向下扎根,向上生长:影视“审美提纯”造就爆款
Core Insights - The central theme of the discussions at the Beijing Cultural Forum emphasizes the importance of creators' self-awareness and introspection in the context of the current media landscape [2] - Industry professionals are exploring new pathways for the development of television series, highlighting a dual approach of "breaking boundaries" and "deep cultivation" in the Chinese film and television industry [2] Group 1: Artistic Quality and Audience Engagement - Recent long-form dramas like "Mountain Flowers Blooming" and "Life of All Things" demonstrate that artistic quality can align with audience popularity, appealing to younger viewers with profound themes [3][4] - "Life of All Things" achieved record viewership ratings, with 54% of its audience aged 25-35, indicating a strong cultural impact on younger demographics [4][5] Group 2: Innovation and Realism in Storytelling - The series "Return to the Team" focuses on ordinary individuals during wartime, showcasing the resilience and struggles of lesser-known characters, which is seen as a form of innovation in storytelling [6] - The creative process emphasizes genuine emotional connections with the audience, highlighting the importance of character depth and relatable narratives [7] Group 3: Aesthetic Purity and Market Trends - The concept of "aesthetic purity" is presented as a vital aspect of artistic creation, where unique and innovative expressions can attract audience attention in a crowded market [8] - The combination of aesthetic innovation and market trends is crucial for creating successful content that resonates with viewers, as seen in various acclaimed productions [8]
探寻影视发展新路径,在创新中破圈前行
Core Viewpoint - The discussion at the 2025 Beijing Cultural Forum emphasizes the importance of creators' self-awareness and innovation in the face of the flow-driven era, highlighting the need for a balance between "breaking boundaries" and "deep cultivation" in the development of the Chinese film and television industry [1][2]. Group 1: Innovation and Creativity - The key to "breaking boundaries" and engaging audiences lies in pursuing innovation and avoiding formulaic approaches in film and television works [2]. - The core vitality of artistic creation is rooted in the pursuit of novelty and uniqueness, with a focus on "aesthetic purification" to preserve initial creative impulses and amplify differences [2]. - Successful long-form dramas should possess a grand worldview, rigorous logic, and strong character appeal, while also conveying cultural values that resonate with audiences [6]. Group 2: Audience Engagement and Cultural Value - The series "Shan Hua Lan Man Shi" showcases the character of Zhang Guimei, emphasizing her idealism and humor while depicting the challenges of her entrepreneurial journey, thus presenting a broader picture of contemporary life in small Chinese cities [4]. - The rural-themed series "Sheng Wan Wu" connects individual life with the land, appealing particularly to younger audiences, with 54% of viewers aged 25-35, indicating a strong cultural impact [6][7]. - The series "Gui Dui" focuses on ordinary individuals during wartime, emphasizing sincerity in storytelling and the importance of genuine emotional connections with the audience [9]. Group 3: Emotional Resonance and Storytelling - The production of "Yi Fa Zhi Ming" adheres to principles of distinct character development, complex relationships, and emotional construction, aiming to create a strong emotional resonance with viewers [10]. - The adaptation of "Mei Gui De Gu Shi" transforms the original narrative into a story of female growth, highlighting the importance of maintaining the original work's core essence for innovation [10].