□ 吴雨阳 相较之下，《疯狂动物城2》的成功印证了情感共鸣的穿透力。创作者巧妙地将兔子朱迪的都市奋斗 史，转化为全球年轻人共同经历的成长故事，超越文化隔阂的叙事以真实性点燃观众情感。如同当年万 人空巷的《阿凡达1》，在"外星故事"的设定下传达主角杰克.萨利在"人类"与"纳美人"身份间的内心挣 扎，影片中守护家园的"纳美人"本质上与每个为理想信念而战的普通人并无二致。实际上，大量影评反 映出，《阿凡达3》中真正打动观众的，仍是那些展现家庭羁绊与生存困境的生活化细节、情感性描 写，而非宏大的"星际殖民"战争场面。 作为"巨幕时代"的开拓者，"阿凡达"系列曾凭借革命性的视觉特效改写了电影史。2009年首部曲通 过"IMAX+3D"技术构建神奇梦幻的潘多拉星球，不仅让观众第一次"触摸"到科幻世界的生命力，也直 接推动中国3D影院设备的普及。但17年后的今天，《阿凡达3》主打的"4K、3D、48帧"虽仍属顶级， 但在AI制作方兴未艾的新时代，单纯的技术炫耀已难以复制当年的轰动效应。 2025年，中国电影票房突破500亿元大关。在互联网数字娱乐的冲击下，观众依然用真金白银投下了对 电影艺术的信任票，无疑为从业者带来信心。 ...

家居家装行业正迎来从"智能产品"到"智慧生活"的价值重构。从AI床垫的健康陪伴到智能门锁的主动安防，技术正驱动产品从功能满足跃升为情感连接。而 整家解决方案与睡眠文化IP的兴起，更标志着竞争核心已转向生活方式提案。当家居不再只是物件，而是可感知的生活伙伴，品牌如何才能真正走进用户的 情感深处？ 赋予睡眠以探索感、疗愈力与社交趣味；而全友敏锐捕捉Z世代"空间即人设"的自我表达诉求，以高饱和流行色、模块化组合及风格多元产品，使家居不再 是被动陈设，而是个性态度与生活审美的主动宣言。品牌通过解决方案升级、精准营销触达、情感个性赋能，推动家居行业向更贴合用户需求的方向进阶， 也为消费者构建了更多元的家居生活新生态。 榜单说明 | ã 0 0 排名 | | 品塑 | 综合热度 3 指数 | | | --- | --- | --- | --- | --- | | 01) | | 慕思 | 1.79 | ▲ 4 | | 02 | 水星家纺 | 水星家纺 | 1.75 | NEW | | 03) | | 全友 | 1.65 | ▲ 7 | | 04 | | 直家 | 1.64 | - | | 05 | JOMOO | 九牧 ...

从银幕到行业盛 典，"忠犬八 公"的情感共鸣 具象化了_南方 +_南方plus 涩谷车站的铜像 前，秋田犬昂首 远眺的身影穿越 近百年时光；美 国小镇的站台 边，苍老的犬躯 在暮色中坚守的 画面让千万人泪 目。 美国版《忠犬八公的故事》剧照。 1987年日本版 《忠犬八公物 语》与2009年美 国版《忠犬八公 的故事》，以同 一真实事件为蓝 本，在东西方文 化土壤中滋养出 迥异的叙事肌 理，却共同 让"忠犬八公"成 为情感共鸣的具 象符号。 跨越生死 的动人叙 事 两版电影的经典 性，在于它们并 未简单复刻真实 故事，而是将本 土文化基因注入 叙事，让情感表 达呈现出截然不 同的质感。 日本版《忠犬八公物语》剧照。 日版影片以克制 内敛的笔触，勾 勒出传统日式家 庭中的情感羁 绊，将小八的出 现与成长，融入 人情往来与家庭 关系的微妙张力 中。小八诞生于 冬日大雪，缘起 一场友人记挂的 馈赠，上野教授 夫妇本无养犬之 意，只因女儿一 时兴起的承诺才 勉强接纳。它最 初更像家庭生活 的意外插曲，被 托付给忙于学术 的父亲，忍受着 女主人的疏离与 仆人的戏弄；而 上野教授雨中为 小八遮蔽的身 影、清晨车站的 默契 ...

同样探究情感叙事的《盛夏芬德拉》，打开"先婚后爱"序章的时候，却出乎意料地聚焦成年人爱情的克 制与救赎。它细腻的情感流动，藏在细节中的温柔，是当代人对真诚亲密关系的渴求，10天播放量突破 30亿。 作为短剧创作的高热题材，穿越剧也在今年拿出了一部大流量作品。《十八岁太奶奶驾到，重整家族荣 耀》减少了穿越题材的猎奇和爽感"钩子"，女主乖巧形象与"太奶奶"身份形成反差，以"整顿家族"为 引，表达对家风传承、亲情羁绊的渴望，创新性叙事，为其获得上线首日破亿的观看热度。同样是乖巧 形象，但《好一个乖乖女》却不走寻常路，女主在顺从表象下隐藏的不甘和挣扎，打破了观众对"乖巧 女主"的刻板思维，也用掌声和数据肯定了女主对于"自我价值"的重新定义。 从情绪到艺术的进阶 曾经以"短平快"为标签的短剧，于2025年，在用户对叙事、情感深度和艺术表达的高要求下，不再是流 量剧情的堆砌，而开始用精炼的叙事编织情感，完成品质蜕变，虽有"爽感输出"，却饱含情感重量和文 化纵深。《家里家外》的年代烟火气尚未退去，《盛夏芬德拉》便带着高品质画面示爱而来……精品短 剧频出，哪部短剧让你念念不忘？ 2025年岁末，封面新闻、华西都市报推出"20 ...

广东省家纺家居行业协会会长、深圳市博奥展览有限公司董事长邓源津，总经理张青出席并致辞。现场 汇聚了二十余位产业链企业领袖、资深设计师及数十家行业媒体，共同围绕行业变革、消费升级与未来 路径展开深度探讨。 12月16日，《2025-2026软装行业大调研报告》新闻发布会暨"寻找向上生长的力量"主题论坛于广州越 秀国际会议中心正式举行。本次活动由深圳国际家纺布艺暨家居装饰展览会与家居中国（深圳）创意设 计周联合主办，旨在系统梳理行业脉络，探寻向上生长的破局之道。 2026展会全面升级引领行业穿越周期 邓源津会长在致辞中直击行业痛点，指出当前家纺家居行业挑战与机遇并存，政策端"双碳"目标倒逼升 级，市场端获客成本高企，产品端同质化竞争加剧。而困境之下行业韧性仍凸显，2025年窗帘窗饰市场 规模突破2200亿元，智能窗帘赛道规模达115.8亿元、语音控制渗透率63%，2025年上半年家纺出口额 达233.37亿美元，延续增长态势。他特别强调，未来软装价值竞争核心在于文化加持，唯有以文化赋能 产品设计，方能打破同质化困局，推动行业从"产品比拼"迈向"价值角逐"。 作为行业"娘家人"与展会主办方，广东省家纺家居行业协会立 ...

本期为银行社交媒体指数（2025年10月）。 本期为银行社交媒体指数（2025年10月）。 10月银行SMI总榜出现小幅变动：9月榜单中的兴业银行（原Top2）、网商银行（原Top8）、浙商银行（原Top11）、重庆银行（原Top13）、徽商银行（原 Top20）均跌出本月榜单；而吉林银行（Top7）、天津银行（Top14）、天府银行（Top15）、成都银行（Top18）、赣州银行（Top20）则新晋入榜。在10月 机构抖音高赞榜单里，上榜作品的核心关联点集中在情感共鸣、AI热点、节假日氛围三类方向。情感共鸣类内容向来是抖音"流量密码"，10月的榜单再次印 证了这一点。例如，网商银行以18.5万+点赞断层领跑，稳稳占据榜首——此次内容聚焦"一毛钱奶奶摆摊38年不涨价"的普通人温暖坚守故事；微众银行的 高赞作品则讲了"员工从被赶出投标现场到成为投标王"的职场成长故事，其中嘉宾那句"犯错误的成本很高，但你不允许员工犯错，只会酿成更大的错"，精 准戳中职场人的共鸣点，助力内容收获8500+点赞。AI作为近年来市场的热度核心，也延续了用户关注度：10月国内外科技市场热度不减，AI相关内容继续 跻身高赞榜——邮储银行联 ...

Core Insights - "Zootopia 2" has achieved significant box office success in China, surpassing 7 billion in single-day box office and over 19 billion in total, making it the highest-grossing imported film in Chinese history [1][4] - The film's IP has generated over 70 collaborations across various sectors, including fast fashion, dining, and personal care, appealing to a wide demographic from children to adults [4][6] - The emotional connection and nostalgia associated with the characters have driven audience engagement and merchandise sales, particularly among the 20-29 age group [11][14] Box Office Performance - "Zootopia 2" set a record with a single-day box office of 7 billion, surpassing the previous record held by its predecessor [1] - The total box office has exceeded 19 billion, significantly higher than the first film's 15.4 billion [1] IP Collaboration and Marketing - The film has seen over 70 collaborations since June, covering a wide range of consumer products and services [4] - Successful collaborations include popular brands like Starbucks, McDonald's, and various fashion retailers, indicating a broad market appeal [38][40] - The "Fox and Bunny" couple has become a major marketing focus, generating significant social media engagement and discussions [24][31] Audience Engagement - The film has successfully tapped into nostalgia, with many viewers reflecting on their personal growth since the first film's release nine years ago [8][11] - The emotional resonance of the characters has led to a strong connection with audiences, particularly among those who grew up with the original film [14][56] Merchandise Success - 52TOYS has emerged as a leading brand in merchandise sales, with its "Best Partners" series becoming a top seller on platforms like Tmall and Douyin [49][51] - The emotional appeal of the products, such as plush toys and collectibles, has resonated with consumers, turning them into "emotional containers" for fans [56][58] - The collaboration with 52TOYS highlights the importance of understanding the IP's core audience and emotional needs [51][61]

Core Insights - The upcoming 2025 film season is characterized by a diverse lineup of over 50 films, including both domestic and international productions, aimed at meeting the varied viewing preferences of audiences [2][11] - The trend of "internal and external cooperation" in the film market reflects the growing segmentation of audience preferences, with different genres appealing to distinct demographic groups [3][11] Film Supply and Diversity - This year's film slate features a strong mix of imported and domestic films, catering to a wide range of audience tastes [2][3] - Notable imported films include "Avatar: The Way of Water," which utilizes advanced visual technology to enhance viewer experience, and sequels to popular franchises like "Now You See Me 3" and "The SpongeBob Movie: Sponge on the Run" [2][3] - Domestic films such as "The Insider," "The Way of the Weapon," and "The Unnamed: Meaningful" cover various genres, including reality-based narratives, suspense, and comedy [2] Technological Innovation - Technological advancements are a significant highlight of this year's film offerings, with "Avatar: The Way of Water" featuring the most complex visual effects and motion capture techniques to date [5][6] - Domestic productions like "Wild Era" have also made strides in virtual filming technology, achieving over 30% of its shots through LED virtual filming [5] - The integration of AI technology in film production processes has improved efficiency in script analysis and scene planning [5] Emotional Resonance - Films focusing on real-life themes are designed to resonate emotionally with audiences, reflecting societal sentiments and the struggles of ordinary people [8] - The unique ritualistic aspect of viewing films during the New Year period enhances emotional engagement, transforming the experience into a form of emotional expression and celebration [8] IP Development and Brand Power - The success of sequels and franchise films, such as "Zootopia 2" and "The SpongeBob Movie: Sponge on the Run," underscores the importance of IP longevity in attracting audiences [10] - The personal brand of directors, such as Shen Ao, who has achieved significant box office success, contributes to the market appeal of new releases [10] - The anticipation for new films is bolstered by the established trust and positive reception of previous works, creating a cycle of audience engagement [10] Future Outlook - The 2025 film season aims to attract audiences through a combination of diverse film offerings, cutting-edge technology, emotional storytelling, and strong IP appeal [11] - The exploration of these elements is expected to have lasting implications for the film industry, influencing its trajectory beyond immediate box office results [11]

Core Insights - The Chinese consumer market is undergoing a significant transformation, shifting from a focus on "cost-performance" to "emotional value" and "technological trust" as key competitive variables [2][6][7] - A high-quality development and consumption upgrade forum will be held on November 21, 2025, in Beijing, aimed at exploring paths for industry transformation and sustainable development [3][7] Market Structure - By 2025, the Chinese consumer market is expected to exhibit a "dumbbell" structure, characterized by rapid growth in consumption among Generation Z and a burgeoning silver economy focused on quality living, creating a trillion-level market [6] - This structural change is shifting consumer logic from "satisfying needs" to "creating demand," with consumers seeking products that embody more emotional and social values [6] Product Development - Companies are increasingly focusing on the emotional resonance and social value of their products, moving away from standardized goods [6] - Innovations such as "zero-additive herbal tea" and culturally enriched bottled water are examples of how brands are meeting urban consumers' demands for "natural health" and storytelling [6] Competitive Focus - The competition is shifting from market share to meticulous refinement across the entire R&D, production, and service chain [6] - Companies are embedding "craftsmanship" into the less visible aspects of the supply chain, enhancing product quality through advanced techniques like micron-level homogenization in dairy products and precise temperature control in chocolate production [6] Technological Integration - Technology is becoming a new engine for upgrading the consumer industry, with AI, IoT, and blockchain technologies deeply penetrating the supply chain [7] - The integration of technology with traditional practices is enhancing production efficiency and establishing "assured consumption" as a core competitive advantage [7] Future Outlook - The upcoming forum is anticipated to provide critical insights for the next decade of the consumer market, emphasizing that product value is not just a gift of nature but a commitment from companies to a better life [7]

Core Insights - The article discusses the evolving relationship between consumers and brands, emphasizing the shift from transactional interactions to more meaningful, trust-based connections [2][4][10] - It highlights successful case studies, such as "Chicken Fry Guy" and MOVA M50 Ultra, which have built strong consumer trust through attention to detail and emotional resonance [6][11][14] Group 1: Consumer Trust and Emotional Resonance - Consumers are increasingly valuing emotional connections and experiences over mere transactions, leading to a demand for brands that offer warmth and professionalism [2][4][10] - "Chicken Fry Guy" gained popularity by demonstrating a serious and meticulous approach to his craft, which resonated with consumers and established trust [4][11] - MOVA M50 Ultra achieved a similar breakthrough by focusing on user-friendly design and innovative features that enhance the cleaning experience, thereby fostering trust [6][9][14] Group 2: Service and Professionalism - The article argues that effective consumer service should not be a one-size-fits-all model; instead, it should adapt to create a sense of trust and transparency among consumers [3][10] - Both "Chicken Fry Guy" and MOVA emphasize the importance of professionalism in their service delivery, which helps to break the ice and build initial trust with consumers [7][11] - The concept of "trustworthy service" is highlighted, where consumers feel they can rely on brands for consistent quality and care, leading to long-term relationships [11][14] Group 3: Innovative Product Design - MOVA M50 Ultra's design incorporates features like AI assistance and self-cleaning capabilities, which address consumer pain points and enhance the overall user experience [8][9] - The focus on detail in product design, such as the ability to clean hard-to-reach areas and maintain a quiet operation, reflects a commitment to consumer needs and preferences [8][9] - The article suggests that successful brands are those that can translate technical capabilities into visible professionalism, thereby enhancing consumer trust [6][9][14] Group 4: The Shift in Consumer Expectations - The article notes a significant shift in consumer expectations from functional purchases to those that offer emotional value and a sense of security [14] - The emergence of the "Principal Era" signifies a desire for brands that consumers can trust and rely on, moving away from superficial marketing tactics [14] - This transformation indicates a broader trend where consumers seek products and services that provide genuine care and attention, reflecting a deeper understanding of their needs [14]