Core Insights - A study published in the journal "Scientific Reports" indicates that bonobos (Pan paniscus) are more likely to approach objects that may or may not contain rewards when they hear laughter, suggesting that laughter may evoke emotional resonance in bonobos and influence their behavior [1][3][7] Group 1: Research Findings - The study monitored four trained bonobos, revealing that they interact with or ignore boxes based on whether they might contain food, indicating that positive sounds can affect their foraging and searching behavior [3][5] - The research involved four bonobos of varying ages and genders, assessing their cognitive abilities through interactions with a black box (with food reward) and a white box (empty), where they were trained to reject the white box [5][7] - During the tests, bonobos approached the black box 93% of the time and only 1% of the time approached the white box, with a higher likelihood of checking gray boxes when laughter was played, showing a 3.4 times increase in approaching gray boxes compared to control sound conditions [5][7] Group 2: Implications and Future Research - The authors suggest that laughter may trigger emotional resonance in bonobos, making them more inclined to approach ambiguous stimuli [7] - The researchers recommend that future studies should focus on the role of laughter in the evolution of social connections among primates, given the small sample size of this study [7]

Core Insights - The ongoing Shanghai International Film Festival highlights the industry's focus on understanding and resonating with young audiences, emphasizing the importance of emotional connection in storytelling [4][5][6] - The film "逆风而行" (Against the Wind) addresses the collective memory of struggle and growth associated with the college entrance examination, aiming to evoke emotional resonance with viewers [5][6] - Directors are increasingly aware of the need to engage with audiences on a deeper level, with a shift from merely presenting stories to standing among viewers and reflecting their experiences [7][8] Industry Trends - The rise of short videos as a dominant form of entertainment poses a challenge for traditional film consumption, as audiences seek content that expresses their attitudes and emotions [7][8] - The concept of activating a "universe" around a film, where a single work can drive multiple revenue streams through merchandise and related products, is gaining traction in the industry [9][10] - The need for a shift in production mechanisms, including cost control and reducing reliance on box office revenue, is emphasized to adapt to changing market dynamics [10][11] IP Development - The potential of film IPs to generate significant revenue through merchandise and cross-industry collaborations is highlighted, with examples like "哪吒之魔童闹海" (Nezha) demonstrating the economic impact of successful IPs [11][12] - The importance of creating emotionally resonant characters and stories that can connect with audiences on a deeper level is seen as essential for developing powerful IPs [12][13]

Group 1 - The endorsement marketing market is experiencing a structural adjustment and emotional marketing, with a 5.4% year-on-year increase in the number of endorsers from January to May 2025 [1][18] - The beauty and skincare industry leads with a 35% increase in the number of endorsers, while the commercial/service industry sees a 38.5% growth, marking it as the fastest-growing sector [1][18] - Top entertainers like Xiao Zhan, Bai Lu, and Di Li Re Ba maintain high commercial value due to popular works, while emerging actors like Zhai Xiao Wen see significant value increases from trending series [1][11] Group 2 - The proportion of mid and lower-tier endorsers has increased by 8 percentage points, with B and C category stars primarily being film and television actors, making up 58% of endorsements [2][34] - Brands are increasingly building "endorser matrices," with platforms like Taobao and Tmall adding over 10 endorsers, and short drama actors gaining traction through flexible short-term collaborations [2][38] - Emotional marketing is driving brands to focus on precise emotional engagement, with campaigns like Atour Planet's collaboration with Niao Niao resonating with "low-energy" consumers [2][18] Group 3 - The endorsement market continues to recover, with a 5.4% increase in the number of endorsers and a 1.4% increase in brand endorsements from January to May 2025 [18] - The entertainment sector, particularly film actors, musicians, and idol artists, sees the highest growth in new endorsements and brand collaborations [19][34] - The number of endorsements for top sports stars has doubled, despite a 31% decline in overall endorsements in non-Olympic years, indicating a concentration of value among leading athletes [25][26] Group 4 - The trend of brands pursuing popular stars during the airing of their works has led to a noticeable increase in new business collaborations [20] - The endorsement landscape is shifting towards short-term collaborations with mid-tier stars, as brands focus on cost efficiency [24][34] - The rise of short drama actors as a new force in endorsements is evident, with over 15 brands collaborating with them in early 2025 [38][39]

将近20年历史的中国电商大促， 又一次发生了进化。 最近，来自沈阳的名笔收藏发烧友李茂林接到了一张天上掉下来的"馅饼"。他以3.9万元的价格，在京东拍卖上拍到了一支市场价超过26万元的钢笔，省下 了22万元，成为幸运"捡漏王"。 这支名为"万特佳孔雀"的钢笔，是全球限量8支的典藏级作品，每支笔帽均镶嵌天然孔雀石，兼具工艺价值与稀缺性。5月22日晚间，在京东举办的"发烧友 惊喜日上"，这支钢笔在以一元起拍、经历多轮竞价后被李茂林拍得。 越来越多"幸运儿"被京东砸中。5月27日，在京东举办的"美食惊喜日"上，一颗北京庞各庄种植的百斤西瓜王，被一位用户以13973元拍下。当天超过10万人 预约"瓜王"拍卖，相关热搜很快霸占了各大社交网络。 这是京东618的前奏，也预示了一个与往年都不同的618——消费者不再头疼于复杂的优惠券计算，而是回归了"狂欢"的本质。 京东是618的创立者，但618走过21年后，必须适应新的时代。所以今年，618在为消费者提供实惠的同时，被京东主动"魔改"为一场吃喝玩乐齐聚的趣味 party，与消费者建立情感连接，让"购物"变得更加有趣。 将近20年历史的中国电商大促，又一次发生了进化。 瞄准 ...

Core Viewpoint - In the fast-paced information age, brands facing public relations crises can utilize soft marketing as a powerful tool to turn crises into opportunities through the "Golden Triangle Principle" of brand communication [1] Group 1: Emotional Resonance - Brands should replace official statements with "pain point stories" to establish emotional resonance with the public during crises [3] - Stories need to be specific and authentic, detailing time, place, characters, and real issues to convey sincerity and care [3] - The narrative should allow the public to relate personally, fostering sympathy and support for the brand [3] - Brands should view crises as opportunities for brand upgrades, showcasing their responsibility and progress through storytelling [3] Group 2: Authority Penetration - Brands must leverage authoritative figures to rebuild trust and credibility during crises [4] - Endorsements from authoritative media, industry experts, and KOLs can enhance public acceptance of the brand's message [5] - The content presented by authoritative sources should be professional and credible, avoiding excessive marketing to prevent further damage to the brand's reputation [5] Group 3: Value Reconstruction - The highest level of crisis management involves shifting public focus from existing problems to new values defined by the brand [7] - Brands should use soft marketing to redirect attention towards new values, such as technological innovations and product upgrades [7] - It is essential to present corrective measures and their outcomes to demonstrate the brand's commitment to improvement [7] - Brands should guide public perception towards new values, emphasizing their industry leadership and social contributions [7] Conclusion - The "Golden Triangle Principle" of emotional resonance, authority penetration, and value reconstruction is crucial for brands to effectively manage crises, reshape their image, and regain public trust [9]