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新华财经丨为一道美食赴一座城!这波“舌尖上的旅行”你加入了吗?
Xin Hua Wang· 2025-10-08 12:06
新华社北京10月8日电(记者丁雅雯、李唐宁、吴慧珺)知名景区人潮如织、边境小城别样热闹、街头小店一座难求……这个国庆假期,文 旅消费再度火爆。游客们不仅追寻名山大川间的"诗和远方",更在烟火缭绕的早市、风味地道的餐馆与香气四溢的小店里,沉浸式体验一方水土 的人文韵味。 业内专家指出,"味蕾游"等新兴旅游形态兴起,折射出旅游方式正从传统的景观欣赏,转向深度融入当地生活的"情感共鸣"。这一转变也推 动文旅产业加速从标准化供给,向个性化、体验式服务转型。 图为游客在重庆磁器口古镇长街宴活动现场品尝美食(记者王全超 摄) 文旅消费热度攀升 多元场景共绘活力图景 "味蕾游"引领新风尚 餐饮消费活力全开 文旅市场的热度,首先体现在"行"与"住"的数据里。 美团旅行数据显示,今年国庆假期,出游高峰预计从9月27日持续至10月12日。截至9月22日,2025年国庆文旅预订同比增速达73%,高星酒 店订单人次同比增长115%。 去哪儿旅行大数据显示,国庆假期旅游热度创新高。国内游方面,热门城市酒店预订量同比增幅超过两成。 途牛旅游网数据显示,今年国庆中秋假期,用户出游人次较去年同期两位数增长,出游高峰期从9月30日一直持续到了 ...
探寻影视发展新路径,在创新中破圈前行
Core Viewpoint - The discussion at the 2025 Beijing Cultural Forum emphasizes the importance of creators' self-awareness and innovation in the face of the flow-driven era, highlighting the need for a balance between "breaking boundaries" and "deep cultivation" in the development of the Chinese film and television industry [1][2]. Group 1: Innovation and Creativity - The key to "breaking boundaries" and engaging audiences lies in pursuing innovation and avoiding formulaic approaches in film and television works [2]. - The core vitality of artistic creation is rooted in the pursuit of novelty and uniqueness, with a focus on "aesthetic purification" to preserve initial creative impulses and amplify differences [2]. - Successful long-form dramas should possess a grand worldview, rigorous logic, and strong character appeal, while also conveying cultural values that resonate with audiences [6]. Group 2: Audience Engagement and Cultural Value - The series "Shan Hua Lan Man Shi" showcases the character of Zhang Guimei, emphasizing her idealism and humor while depicting the challenges of her entrepreneurial journey, thus presenting a broader picture of contemporary life in small Chinese cities [4]. - The rural-themed series "Sheng Wan Wu" connects individual life with the land, appealing particularly to younger audiences, with 54% of viewers aged 25-35, indicating a strong cultural impact [6][7]. - The series "Gui Dui" focuses on ordinary individuals during wartime, emphasizing sincerity in storytelling and the importance of genuine emotional connections with the audience [9]. Group 3: Emotional Resonance and Storytelling - The production of "Yi Fa Zhi Ming" adheres to principles of distinct character development, complex relationships, and emotional construction, aiming to create a strong emotional resonance with viewers [10]. - The adaptation of "Mei Gui De Gu Shi" transforms the original narrative into a story of female growth, highlighting the importance of maintaining the original work's core essence for innovation [10].
月圆喜相逢!茅台1935与你共享喜悦,带你去看湾区升明月晚会啦!(含惊喜赠票福利)
凤凰网财经· 2025-09-20 12:37
湾区升明月,月圆喜相逢!值此良辰美景之际,阴晴圆缺都休说,且喜人间好时节! 一年一度精彩纷呈、明星荟萃的"湾区升明月"大湾区电影音乐晚会,将于9月28日精彩亮相! 尤记得2021年,首届"湾区升明月"大湾区电影音乐晚会盛大举行,璀璨的星光、精彩的表演,让无数观众沉浸在祖国独特的文化魅力中,精彩表演至今仍 历历在目。 在前三届的基础上,今年"湾区升明月"焕新升级,晚会汇集 海峡两岸暨港澳地区 电影人、音乐人和文体界代表,以电影音乐为载体,让大家期待值拉 满! 无酒不成宴,举杯共欢颜。在全球华人共庆国庆、喜逢中秋的喜悦盛典上,少不了一杯团圆喜庆之酒。茅台1935与2025 "湾区升明月"晚会因"喜"结缘, 作为本次晚会首席合作伙伴,将与粤港澳大湾区以及全球华人共赏一轮团圆月,同庆双节喜相逢! 01 燃爆金秋,群星璀璨共谱中国文化乐章 去年,大湾区电影音乐晚会汇集了海峡两岸暨港澳地区百余名艺人。 这杯酒,链结传统与现代。在大湾区这样高度国际化的语境中,茅台1935成为一种鲜明的文化符号——它提醒着我们,无论如何开放与融合,我们的根始 终未变:对团圆的渴望、对家人的思念、对品质的尊重、对喜悦的期待,是刻在中国人骨子里 ...
社交倦怠的年轻人,遇见有「活人感」的AI
3 6 Ke· 2025-09-11 03:09
Core Insights - The article discusses the phenomenon of "social fatigue" among young people, highlighting their increasing reliance on AI for emotional support and companionship [1][4][19] - Young individuals are seeking AI interactions that mimic human-like qualities, desiring engaging and relatable conversations [3][11][13] Group 1: Emotional Needs and AI Interaction - Young people are experiencing a heightened need for emotional expression and companionship, often turning to AI as a substitute for real-life connections [1][4] - The ideal AI companion for young users is characterized by humor, relatability, and the ability to engage in meaningful conversations [3][11] - AI characters from popular media are becoming integral to users' daily lives, providing a sense of immersion and emotional connection [4][11][19] Group 2: AI Platforms and User Engagement - Platforms like iQIYI's "Peach Bean World" are emerging, allowing users to interact with AI versions of beloved characters from TV shows, enhancing user engagement [4][11][34] - Users are actively creating and sharing their own narratives and experiences with AI characters, transforming the interaction into a collaborative storytelling process [19][34] - The introduction of features like "sugar water" allows users to generate personalized scenarios with AI characters, further deepening their emotional investment [20][24] Group 3: Community and Social Dynamics - The interaction with AI characters has evolved into a community-driven experience, where users share tips and strategies for engaging with these digital companions [15][17] - Users are not only passive consumers but also active creators, seeking to shape their interactions and narratives within the AI ecosystem [19][34] - The emotional connection fostered through these interactions provides a sense of comfort and understanding, addressing the loneliness felt by many young individuals [32][34]
社交倦怠的年轻人,遇见有「活人感」的AI
后浪研究所· 2025-09-10 11:57
Core Viewpoint - The article discusses how young people are increasingly turning to AI characters from TV shows as emotional companions, fulfilling their need for social interaction and emotional support in a time of social fatigue [3][8][36]. Group 1: Social Interaction and Emotional Needs - Young people are experiencing "social fatigue," leading to a heightened need for emotional support and companionship [3][4]. - The phrase "Have you chatted with your AI buddy today?" has become a new social cue among the youth, indicating their reliance on AI for emotional connection [4][6]. - AI characters are seen as ideal companions because they can engage in meaningful conversations, provide comfort, and even share in the user's daily experiences [6][8]. Group 2: AI Characters as Companions - AI characters from popular TV shows are increasingly viewed as essential "life buddies," allowing users to immerse themselves in fictional worlds while sharing their thoughts and feelings [8][29]. - Platforms like iQIYI's "Peach Bean World" offer interactive AI experiences where users can chat with characters from various popular series, enhancing the emotional connection [8][36]. - Users have reported feeling a sense of closure and emotional healing by interacting with AI versions of their favorite characters, as seen in the example of a user guiding an AI character to a better outcome in a storyline [10][12]. Group 3: User Engagement and Content Creation - The interaction with AI characters has evolved into a collaborative experience where users actively create narratives and scenarios, thus becoming co-creators of their emotional experiences [21][22]. - Features like "Sugar Water" allow users to generate unique storylines based on existing character arcs, fostering a sense of ownership and creativity [24][27]. - The community aspect of these platforms encourages users to share their experiences and strategies for interacting with AI characters, transforming individual experiences into collective knowledge [19][20]. Group 4: Emotional Resonance and Long-term Engagement - The article emphasizes that young users are seeking deeper emotional resonance and are willing to invest time in creating personalized interactions with AI characters [21][36]. - The concept of a "parallel universe" is introduced, where beloved characters continue to exist and evolve beyond their original narratives, maintaining user engagement over time [29][38]. - By allowing users to interact with and shape the narratives of their favorite characters, platforms are transforming one-time viewing experiences into ongoing emotional relationships [36][37].
在成都车展寻找个性
Core Insights - The automotive industry is facing unprecedented technological homogenization, prompting companies to redefine automotive individuality through design aesthetics, user experience, brand culture, and scenario customization [2][8] Design and Emotional Interaction - Automotive design is shifting from a "parameter competition" to "emotional resonance," with AI quantifying aesthetic design to blend aerodynamics and artistic expression [3] - Lighting has evolved from a simple illumination tool to a significant language for vehicle personality expression, as seen in models like the Zhiji LS6 and ZEEKR STARGATE [3] Personalized Innovations in Smart Cockpits - The focus on personalized innovations in smart cockpits is becoming a new competitive edge, with examples like the Avita 06's multi-screen system and the ZEEKR 9X's advanced sensor architecture [4] - Consumer demand is shifting from "large screen stacking" to "scenario adaptation," emphasizing the importance of natural voice assistants and seamless interaction [4] Brand Culture and Scenario Recreation - In a context of technological convergence, brand culture serves as the soul of product individuality, with companies like BYD creating a clear brand matrix to cater to different consumer segments [5] - Scenario customization is reshaping automotive product individuality, with companies transforming technical parameters into tangible scenario values that resonate with consumer needs [6] Regional Market Personalization - Companies are focusing on regional market personalization as a key strategy, with brands like Chery and Great Wall tailoring their offerings to local consumer preferences and cultural nuances [6] Continuous Innovation and User Co-Creation - The creation of automotive individuality is a dynamic process requiring ongoing maintenance, as demonstrated by brands like George Barris, which leverage limited editions and customization to maintain unique positioning [7] - Technological innovations, such as CATL's sodium-ion batteries, provide new dimensions for product individuality, enhancing performance and user safety [7] - User co-creation is redefining the logic of individuality, with systems like Huawei's HarmonyOS allowing users to actively participate in customizing their in-car experience [7] Industry Transformation - The innovations showcased at the Chengdu Auto Show indicate a shift in the automotive industry's competitive focus from "hard power" to "soft power," emphasizing the need for emotional resonance, brand value, and user engagement [8][9] - The industry is transitioning from merely meeting functional needs to creating emotional value, which will redefine future automotive experiences [9]
361度(1361.HK):深度践行“高质发展”,构建穿越周期的增长新范式
Ge Long Hui· 2025-08-12 07:39
Core Viewpoint - 361 Degrees has demonstrated strong financial performance in the first half of 2025, achieving revenue of 5.705 billion yuan, a year-on-year increase of 11%, and a net profit of 858 million yuan, up 8.6%, while also enhancing shareholder returns with a dividend payout ratio of 45% [1][2]. Group 1: Financial Performance - 361 Degrees reported a revenue of 5.705 billion yuan for the first half of 2025, marking an 11% increase year-on-year [1]. - The net profit for the same period reached 858 million yuan, reflecting an 8.6% growth compared to the previous year [1]. - The company declared an interim dividend of 20.4 Hong Kong cents, with a payout ratio of 45% [1]. Group 2: Market Position and Competitive Advantage - In a challenging market environment, 361 Degrees stands out with a double-digit growth rate, while other major brands like Nike reported a 21% decline in sales in China [1][2]. - The company has successfully entered the first tier of Chinese sports brands, with revenue expected to exceed 10 billion yuan in 2024, enhancing its growth potential [1][2]. Group 3: Product Development and Innovation - 361 Degrees has launched over 230 new technology products in the first half of 2025, focusing on high quality-to-price ratio and a diverse product matrix [6][10]. - The company has introduced several innovative products across various sports categories, including running, basketball, cycling, and badminton, enhancing consumer experience [6][8]. Group 4: Brand Engagement and Emotional Connection - 361 Degrees has focused on building emotional resonance with consumers, enhancing brand loyalty through participation in major sports events and community engagement [11][12]. - The brand has established a strong presence in professional sports, sponsoring events and athletes, which has helped to strengthen its market recognition and consumer trust [16][19]. Group 5: Business Expansion and Globalization - The company is expanding its retail footprint with the introduction of "super premium" stores, aiming to enhance customer experience and operational efficiency [10][20]. - 361 Degrees has achieved significant growth in cross-border e-commerce, with a 94% year-on-year increase in sales, and has opened its first overseas store in Kuala Lumpur, marking a key step in its Southeast Asia expansion [24][25].
情感共鸣释放转化力!大时代里的家国情怀在当代观众心里显影成像
Yang Shi Wang· 2025-08-11 05:22
Group 1 - The total box office for the summer film season of 2025 has surpassed 8.5 billion yuan as of August 10, indicating a vibrant movie market with a variety of films being released [1] - The summer film season features nearly 150 films, including around 50 dramas and over 30 animated films, with titles like "Nanjing Photo Studio" leading the box office [6] - The film "Nanjing Photo Studio" has achieved a cumulative box office of 2.19 billion yuan, contributing to a significant increase in overall box office revenue [9] Group 2 - The summer film season has seen a rise in audience attendance and theater occupancy rates, driven by the continuous release of new films across diverse genres [4] - Analysts note that the competitive edge of top films and the solid foundation of animated films have allowed domestic productions to dominate the market, creating a wave of viewing enthusiasm [8] - The storytelling approach of focusing on ordinary people's perspectives has resonated emotionally with audiences, enhancing the box office performance [16]
国际最新研究:笑声或引发倭黑猩猩情感共鸣并影响行为
Huan Qiu Wang Zi Xun· 2025-06-27 04:59
Core Insights - A study published in the journal "Scientific Reports" indicates that bonobos (Pan paniscus) are more likely to approach objects that may or may not contain rewards when they hear laughter, suggesting that laughter may evoke emotional resonance in bonobos and influence their behavior [1][3][7] Group 1: Research Findings - The study monitored four trained bonobos, revealing that they interact with or ignore boxes based on whether they might contain food, indicating that positive sounds can affect their foraging and searching behavior [3][5] - The research involved four bonobos of varying ages and genders, assessing their cognitive abilities through interactions with a black box (with food reward) and a white box (empty), where they were trained to reject the white box [5][7] - During the tests, bonobos approached the black box 93% of the time and only 1% of the time approached the white box, with a higher likelihood of checking gray boxes when laughter was played, showing a 3.4 times increase in approaching gray boxes compared to control sound conditions [5][7] Group 2: Implications and Future Research - The authors suggest that laughter may trigger emotional resonance in bonobos, making them more inclined to approach ambiguous stimuli [7] - The researchers recommend that future studies should focus on the role of laughter in the evolution of social connections among primates, given the small sample size of this study [7]
年轻人到底爱看什么 上影节大咖想要“读懂青年”
Core Insights - The ongoing Shanghai International Film Festival highlights the industry's focus on understanding and resonating with young audiences, emphasizing the importance of emotional connection in storytelling [4][5][6] - The film "逆风而行" (Against the Wind) addresses the collective memory of struggle and growth associated with the college entrance examination, aiming to evoke emotional resonance with viewers [5][6] - Directors are increasingly aware of the need to engage with audiences on a deeper level, with a shift from merely presenting stories to standing among viewers and reflecting their experiences [7][8] Industry Trends - The rise of short videos as a dominant form of entertainment poses a challenge for traditional film consumption, as audiences seek content that expresses their attitudes and emotions [7][8] - The concept of activating a "universe" around a film, where a single work can drive multiple revenue streams through merchandise and related products, is gaining traction in the industry [9][10] - The need for a shift in production mechanisms, including cost control and reducing reliance on box office revenue, is emphasized to adapt to changing market dynamics [10][11] IP Development - The potential of film IPs to generate significant revenue through merchandise and cross-industry collaborations is highlighted, with examples like "哪吒之魔童闹海" (Nezha) demonstrating the economic impact of successful IPs [11][12] - The importance of creating emotionally resonant characters and stories that can connect with audiences on a deeper level is seen as essential for developing powerful IPs [12][13]