Core Insights - The 2026 Spring Festival box office reached 5.752 billion yuan with 120 million viewers, showcasing a diverse range of films and innovative activities that cater to various demographics [1] - Wanda Cinemas solidified its industry leadership with a 0.7% increase in market share, dominating the top box office rankings with 6 out of the top 10 cinemas and 65 out of the top 100 cinemas nationwide [1] Group 1: Box Office Performance - The Spring Festival box office for 2026 was 5.752 billion yuan, with 120 million attendees [1] - Wanda Cinemas held 6 positions in the top 10 box office cinemas and 65 positions in the top 100 cinemas [1] Group 2: Unique Offerings and IP Engagement - Wanda Film was the main producer and co-distributor of the box office champion "Fast Life 3" and uniquely premiered a special clip for "The Wandering Earth 3" [3] - The special clip was shown in over 710 Wanda cinemas and is expected to reach over 23 million viewers during the Spring Festival [3] Group 3: Merchandise and Activities - Wanda Film launched various merchandise and offline activities around popular IPs like My Little Pony and Bear Infants, achieving over 1 billion yuan in sales and selling over 5.3 million items during the Spring Festival [5] - The sales of My Little Pony limited edition buckets sold out on the first day, and the purchase rate for Bear Infants merchandise reached 38% [5] Group 4: Strategic Vision - Wanda Film aims to transform cinemas into comprehensive entertainment hubs by integrating viewing, socializing, shopping, and entertainment experiences [6] - The company is focused on creating a "super entertainment space" that enhances the cinema experience with cultural IP and immersive activities [6]

不只"独家特供"，万达电影春节期间还围绕小马宝莉、熊出没、一二布布等热门IP推出了一系列衍生品和线下活动。除了毛绒玩具、爆米花桶等衍生品和周 边，万达电影还在全国280多家影城搭建小马宝莉的互动体验区，在部分影城安排熊出没人偶检票员和人偶巡游，并在全国数十家影城，为用户定制福运座 驾毛绒挂件的提车仪式。 2月24日，国家电影局发布数据，2026年春节档电影票房57.52亿元，观影人次1.20亿，其中《飞驰人生3》票房领跑。今年春节档，不仅有题材多样、类型丰 富的影片，满足不同年龄、不同群体过年观影的需求，创新性的活动与丰富的联名商品，也让IP消费成为电影市场新的增长极，电影院正在成为家庭娱乐生 活枢纽和娱乐消费新地标。 过去17年，万达影城始终是观众观影的首选，市场份额全国第一。2026年春节档，万达影城市占率同比增长0.7%，进一步巩固行业领先地位。数据显示， 在春节档全国票房TOP10影城里，万达影城独占6席，在票房TOP100影城里，万达影城独占65席，并包揽了19个省级票房冠军和154个市级票房冠军。品质 观影首选万达影城，已经成为很多观众的习惯。 今年春节档，万达电影不仅是春节档票房冠军《飞驰人生3 ...