Core Viewpoint - The article discusses the growing trend of hiking among urban workers as a form of escape from the monotony of city life, emphasizing the importance of proper hiking gear, particularly shoes, to ensure safety and comfort during outdoor activities [4][12][19]. Group 1: Hiking Trend - Hiking has become a popular activity for urban workers seeking freedom and a break from their daily routines, allowing them to reconnect with nature [4][12]. - The appeal of hiking lies in its simplicity and accessibility, making it suitable for a wide range of people without the need for extensive training or teamwork [12][13]. Group 2: Importance of Gear - Proper hiking shoes are essential for safety, with features like non-slip soles being critical to prevent accidents during hikes [7][10]. - The article highlights the MOVE ALPHA 2.0 hiking shoes from 可隆, which are designed with advanced grip technology and stability features to enhance the hiking experience [10][15]. Group 3: Brand Positioning - 可隆 aims to position itself as a leading brand in the hiking shoe market, leveraging its long history and expertise in the field to attract consumers [13][19]. - The brand's marketing strategy includes experiential events, such as the "咬山集" hiking experience in Chengdu, to engage potential customers and reinforce its association with hiking culture [17][19].

Core Viewpoint - The article highlights the growing popularity of hiking activities in China, particularly in the context of the upcoming "China Tourism Day" on May 19, emphasizing the integration of health awareness and cultural tourism [1] Group 1: Hiking Enthusiasts - Huang Yancheng, a 35-year-old hiking enthusiast from Beijing, shares his experiences and the evolution of his hiking gear since he started hiking in 2018 [2] - Huang's memorable hiking experience includes a trek to the eastern slope of Mount Everest, where he encountered stunning natural beauty and diverse landscapes [2][3] - He emphasizes the health benefits and personal growth gained from hiking, stating that it helps to broaden one's perspective and alleviate life's troubles [3] Group 2: Hiking Leaders - Gao Wei, a 38-year-old outdoor activity leader, organizes numerous hiking events and emphasizes the responsibility of ensuring the safety of participants [4] - Gao highlights the importance of risk management and preparation, including selecting experienced team members and having necessary supplies [4] - The increasing number of hikers has led to the development of new trails and more diverse hiking experiences [5] Group 3: Tourism and Infrastructure Development - The article discusses the rise in popularity of the Tiger Leaping Gorge hiking route, which is now recognized as one of the world's top ten classic hiking trails [6] - The infrastructure along the hiking route has improved significantly, with an increase in accommodations and services catering to both serious hikers and casual tourists [6] - Local businesses, such as the Yunnan-based Yacha Corner Manor, have capitalized on this trend by offering unique experiences and services to enhance the hiking experience [6]