微短剧创作
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中国联合展台亮相法国戛纳秋季电视节
Xin Hua She· 2025-10-14 14:19
Core Insights - The 2025 Cannes Autumn Television Festival commenced on October 13, showcasing a Chinese joint exhibition themed "Wonderful China, Infinite Stories" with a series of activities [1] - The event is guided by the State Council Information Office and the National Radio and Television Administration, featuring 15 institutions from the broadcasting, film, new media, and animation sectors, presenting nearly 100 domestic works to the international market [1] - The "New Chinese Works Promotion Conference" highlighted 11 works, including "The Peaceful Year" and "The Blue Star Outside the Window" [1] Industry Developments - The National Radio and Television Administration has been actively promoting high-quality development in the broadcasting and online audiovisual industry, resulting in the emergence of outstanding audiovisual works that reflect China's modernization and rich traditional culture [1] - The festival organizer's representative, Michel Filzi, expressed interest in China's contributions to the industry, particularly in artificial intelligence applications and micro-short drama creation [1] Event Significance - The Cannes Autumn Television Festival is one of the largest and most influential international audiovisual product and digital content trading markets globally, attracting exhibitors from over 100 countries and regions [1]
微短剧赋能普法宣传(深观察)
Ren Min Ri Bao Hai Wai Ban· 2025-09-07 22:16
Core Viewpoint - The recent initiative "Learn the Law with Micro Short Dramas" launched by the National Radio and Television Administration, in collaboration with the Supreme People's Court and the Supreme People's Procuratorate, aims to promote legal education through engaging storytelling in micro short dramas, which have gained significant viewership and popularity [2][4]. Group 1: Popularity and Engagement - Micro short dramas have achieved impressive viewership, with "The Judge's Glory" reaching over 7 million views on its premiere day and "Bag Dad, It's 2025!" surpassing 210 million views on Kuaishou [2]. - These dramas cover a wide range of relatable legal topics, making legal education accessible and entertaining for the audience [2][4]. Group 2: Storytelling Characteristics - The dramas often feature strong conflicts based on everyday issues, such as fraud, domestic violence, and inheritance disputes, which resonate with the audience [4][5]. - For instance, "The Judge's Glory" addresses a common rural issue involving livestock disputes, providing viewers with both entertainment and practical legal knowledge [4]. Group 3: Emotional and Human Elements - The narratives emphasize that law is not just about rigid enforcement but also involves compassion and understanding of human circumstances [5][6]. - Characters often undergo personal growth, learning to apply legal principles in a more nuanced manner, which enhances the relatability of the stories [5][6]. Group 4: Youth Engagement and Innovative Formats - The micro short dramas are designed to appeal to younger audiences by incorporating imaginative elements and interactive formats, such as social media engagement [7][8]. - For example, "Bag Dad, It's 2025!" uses time travel to connect historical and modern legal concepts, while "Cloud Court Please Judge" involves audience participation in discussions [8][9]. Group 5: Social Value and Impact - The integration of legal education with entertainment not only promotes legal awareness but also fosters a deeper understanding of justice and community values [9][10]. - The success of these dramas illustrates a growing trend in using creative media to enhance public understanding of the law and its relevance in daily life [9][10].