Core Viewpoint - The company is making significant strides in brand upgrading, technological breakthroughs, market expansion, and cultural empowerment as part of its "Revitalization of Lu Liquor" strategy, showcasing a vibrant and innovative development momentum in May [1]. Product Development - The launch event for three strategic new products, "Gold Edition," "Silver Edition," and "Hong Edition," took place on May 19 in Jinan, marking a significant step in the company's provincial banquet brand layout [2][4]. - The new products integrate traditional "Joy Culture" with modern business elements, featuring a rich taste suitable for high-end banquet scenarios [4]. - The event reinforced the brand's high-end image through immersive experiences like fashion shows and wine tastings, reflecting strong market confidence [4][5]. Cultural Marketing - The event introduced a new model of "Cultural Appreciation Meeting," blending ancient brewing wisdom with modern branding demands [5]. - The company is committed to deepening its market presence in the provincial capital, with the new product launch being a key move in its banquet strategy [5]. Collaborative Efforts - The second "Gu Bei Yuan 1983" Table Tennis Tournament attracted 62 teams, effectively enhancing brand affinity through a "Sports + Brand" innovative model [6]. - Cultural initiatives, such as the "1983, Chinese Wine Affairs" seminar and a youth speech competition, highlight the company's cultural soft power and commitment to talent development [8]. Technological Advancements - The company received praise from the China Alcoholic Drinks Association for its intelligent brewing achievements, establishing itself as an industry benchmark [9]. - Collaborations with local grain experts aim to enhance quality control across the entire supply chain, further solidifying technological barriers [9]. Strategic Insights - The company emphasizes strategic determination, innovation integration, and talent cultivation as key lessons from its May activities, aligning with its "14th Five-Year" strategic plan [11][12][13]. - The focus on maintaining a "zero-based mindset" and user-centric innovation is crucial for future growth [14][15]. Conclusion - The achievements in May reflect the collective efforts of the company's workforce, with a strong commitment to the revitalization of Lu liquor and a vision for sustainable growth [16].