随着民营经济促进法和《山东省民营经济促进条例》的颁布实施，民营经济发展进入法治保障的新阶 段。张洪昌建议，加强民营经济知名品牌的培育引导，打造发布"山东民营企业知名品牌榜单"；实施品 牌护航计划，推动惠企政策直达快享；营造清朗法治环境；加强民营经济知名品牌知识产权的保护。通 过法治保障，打造市场服务优、要素成本低、市场活力足的民营经济发展高地。 对于鲁酒整体发展，张洪昌建议推进品牌跃升，打造"齐鲁琼浆"省域超级IP；促进市场扩容，实施"鲁 酒出山"行动，包括"千店万柜"行动、开设鲁酒专区等；促进产业融合，建设"白酒+"历史经典产业走 廊，布局"白酒+文旅+文创"精品路线；健全要素保障，优化产业生态，建设酒粮基地，实施齐鲁酿酒 大师评选，加强知识产权保护。 齐鲁晚报·齐鲁壹点记者 杨璐 今年省两会上，山东省人大代表、古贝春集团有限公司总经理张洪昌带来了"关于推进'鲁酒振兴'，打 造历史经典产业高质量发展示范省的建议"和"关于深入贯彻民营经济促进法激发民营经济知名品牌新动 能的建议"。 ...

Core Insights - The liquor industry is transitioning from an incremental market to a stock market, with new regulations exacerbating industry turbulence and leading to a significant decline in high-end liquor consumption [1][3] - Regional liquor brands, particularly in Shandong, face intense pressure from national brands that are rapidly penetrating local markets [3][4] - The changing consumer preferences, particularly among the younger generation, are reshaping the market dynamics, necessitating a shift in marketing and product strategies for regional brands [3][12] Industry Trends - The introduction of the "ban on alcohol" regulation in May 2025 has led to a sharp decline in high-end liquor consumption, with a reported 30% year-on-year decrease in business reception scenarios [1] - National brands are adopting aggressive strategies to capture market share, such as Moutai's "one province, one product" approach and Yanghe's entry into the mass market with light bottle liquor [3] - The Shandong liquor market, valued at 55 billion yuan, is dominated by national brands, which hold approximately 75% of the market share [1] Consumer Behavior - Post-pandemic, there is a shift towards rational consumption and a decline in traditional social drinking culture, with younger consumers prioritizing personal preferences over social obligations [3][12] - The preference for low-alcohol beverages is growing, with over 65% of Shandong consumers favoring lower alcohol content, prompting regional brands to innovate [12] Regional Brand Strategies - Regional liquor brands are encouraged to leverage local market advantages and develop unique products while utilizing digital tools for better collaboration [4][12] - Successful examples from Anhui demonstrate the potential for local brands to thrive by cultivating consumer loyalty to local products [4] Marketing Innovations - Shandong liquor companies are adopting new marketing strategies, focusing on storytelling and engaging consumers through modern communication channels [5][6] - Companies like Lanling have successfully built brand presence on social media platforms, generating significant sales through digital marketing efforts [6] Quality and Product Development - There is a concerted effort among regional brands to enhance product quality through innovation, particularly in developing low-alcohol options to attract younger consumers [12][14] - The Shandong Provincial Government has initiated a high-quality development action plan for the liquor industry, aiming to enhance brand recognition and market competitiveness [13] Future Outlook - The industry is expected to undergo significant changes, with a focus on quality improvement, cultural integration, and sustainable practices [14][15] - The current market challenges may lead to a consolidation of the industry, allowing stronger regional brands to emerge and thrive [15]

Group 1 - The "2025 Shandong Liquor High-Quality Development Forum and Classic Inheritance Brand Release" will be held on January 15, 2026, in Jinan, guided by the China Alcoholic Drinks Association and Shandong Digital Culture Group, with support from leading enterprises in the Shandong liquor industry [1] - The forum aims to promote the historical heritage and brand value of Shandong liquor, with a focus on increasing awareness and appreciation of Shandong liquor culture [1] Group 2 - Several key figures from the Shandong liquor industry have been appointed as "2026 Storytellers of Shandong Liquor," including executives from Baimaqiu Liquor, Jingyanggang Liquor, and Hongtaiyang Liquor, among others [3] - The initiative emphasizes the importance of storytelling in enhancing the cultural significance and market presence of Shandong liquor brands [3]

风云际会，时代潮涌。11月28日，在承载着两千年秦汉雄风的琅琊古城临沂，泰山酒业以"省酒泰山·接 待世界"为主题，隆重举行2025品牌山东行暨省酒泰山百年纲领发布盛典。行业领袖、媒体精英与全国 经销商齐聚"鲁南明珠"，共同见证泰山酒业在建厂80周年之际，挥毫书写迈向百年的宏伟蓝图。这不仅 是一场品牌盛会，更是一次鲁酒振兴的庄严宣言，一个时代企业面向未来的战略起航。 这份实力的背后，是泰山酒业不可复制的品质密码。1992年，企业建成拥有3000座"国宝金条小窖"的纯 粮固态酿酒车间，荣获"大世界基尼斯之最"。这些5立方米倒梯形小窖，被白酒泰斗沈怡方誉为"名副其 实的创新"，成为泰山酒"浓柔风味"的工艺基石。2025年，泰山酒业联合张默闻策划打造"一柱三龙"超 级产品矩阵：以"泰30"泰山酒为"擎天一柱"，定位高端年份原浆；以"儒龙""尊龙""稳龙"三大系列，分 别诠释"仁德、尊敬、稳健"的文化内涵，构建起覆盖多元消费场景的产品体系。 三、战略升维：三力齐发，决胜市场 集团总经理张小峰在《一代人有一代人的长征》演讲中，系统阐述了泰山酒业百年征程的发展路径。他 强调："产品力是泰山酒业的生命力。"企业不仅构建了全价 ...

Core Insights - The meeting held on July 10 aimed to summarize the operational performance of the first half of 2025 and set priorities for the second half, with participation from senior management and team leaders [1] - Chairman Zhang Mingxin emphasized the significance of the company's 80th anniversary celebration, which not only enhanced the brand image but also marked a milestone in its development [1][2] - The company has adopted a comprehensive strategic upgrade, focusing on stability, speed, and safety, with the mission to maintain its position as Shandong's leading brand and aspire to be a top player in China's liquor market [2][4] Financial Performance - Despite facing market challenges, the company achieved steady growth in its operational results during the first half of 2025, with sales revenue and related taxes experiencing fluctuations [1] - The company’s strategic initiatives have garnered recognition from the government, associations, and distributors, positioning it as a key player in the revitalization of Shandong liquor [2] Strategic Focus - The company will maintain a "stability first" operational strategy, focusing on three strategic approaches: "accumulate grain," "build high walls," and "wait to claim the throne" to address future challenges [4] - The emphasis on "five solidities" includes strategic determination, product quality, teamwork, practical responsibility, and risk management to ensure robust operational performance [4] Organizational Development - The company has established a marketing headquarters and initiated provincial liquor projects and factory construction planning to enhance its comprehensive strength as a leading provincial liquor brand [2] - Continuous management upgrades have been implemented to improve operational efficiency and overall quality, reinforcing the company's traditional values of responsiveness and effectiveness [2] Employee Engagement - The chairman encouraged employees to believe in, love, and understand the company, fostering a culture of commitment and development among staff [4][6] - The company aims to create an environment where employees feel valued and have opportunities for growth, promoting unity and collective effort towards achieving its long-term goals [6]

Core Viewpoint - The 2025 Shandong Province Baijiu Sensory Quality Evaluation Conference was held to enhance the competitiveness of the Shandong liquor industry and discuss technological innovation and quality improvement in the sector [1][3]. Group 1: Event Overview - The conference was organized by the Shandong Provincial Baijiu Association and featured over 200 national and provincial baijiu judges and technical experts [1][3]. - The event aimed to collectively explore new development strategies for the revitalization of Shandong liquor [3]. Group 2: Company Achievements - During the conference, the company's "Lanling 52° Double Wheel Bottom Liquor" and "Lanling 55° Sauce Aroma Tasting Liquor" won the "2025 Qilu Baijiu Body Design Gold Award" and "2025 Qilu Baijiu Superior Product" titles, respectively [4]. - The company has a professional R&D team of over 100 personnel, including 2 experts receiving special allowances from the State Council, 2 Chinese brewing masters, and 7 national judges [4]. Group 3: Industry Recognition - The achievements at the conference reaffirm the company's production processes and product quality, showcasing its commitment to brewing research and technological innovation [6]. - The company plans to continue enhancing quality standards and contribute to the promotion of Shandong liquor culture and its revitalization [6].

Core Viewpoint - The company is making significant strides in brand upgrading, technological breakthroughs, market expansion, and cultural empowerment as part of its "Revitalization of Lu Liquor" strategy, showcasing a vibrant and innovative development momentum in May [1]. Product Development - The launch event for three strategic new products, "Gold Edition," "Silver Edition," and "Hong Edition," took place on May 19 in Jinan, marking a significant step in the company's provincial banquet brand layout [2][4]. - The new products integrate traditional "Joy Culture" with modern business elements, featuring a rich taste suitable for high-end banquet scenarios [4]. - The event reinforced the brand's high-end image through immersive experiences like fashion shows and wine tastings, reflecting strong market confidence [4][5]. Cultural Marketing - The event introduced a new model of "Cultural Appreciation Meeting," blending ancient brewing wisdom with modern branding demands [5]. - The company is committed to deepening its market presence in the provincial capital, with the new product launch being a key move in its banquet strategy [5]. Collaborative Efforts - The second "Gu Bei Yuan 1983" Table Tennis Tournament attracted 62 teams, effectively enhancing brand affinity through a "Sports + Brand" innovative model [6]. - Cultural initiatives, such as the "1983, Chinese Wine Affairs" seminar and a youth speech competition, highlight the company's cultural soft power and commitment to talent development [8]. Technological Advancements - The company received praise from the China Alcoholic Drinks Association for its intelligent brewing achievements, establishing itself as an industry benchmark [9]. - Collaborations with local grain experts aim to enhance quality control across the entire supply chain, further solidifying technological barriers [9]. Strategic Insights - The company emphasizes strategic determination, innovation integration, and talent cultivation as key lessons from its May activities, aligning with its "14th Five-Year" strategic plan [11][12][13]. - The focus on maintaining a "zero-based mindset" and user-centric innovation is crucial for future growth [14][15]. Conclusion - The achievements in May reflect the collective efforts of the company's workforce, with a strong commitment to the revitalization of Lu liquor and a vision for sustainable growth [16].

各与会代表围绕今后会议在举办地址选择、会期时间安排、如何加强宣传、提高服务水平以及主题论坛的筹划等问题展开探讨。会上大家畅所欲言，积极 建言献策，并达成一致意见。 1、山东省糖酒商品交易会春季举办地址目前仍然固定在淄博，秋季会在省内具备条件的地市举办。2025年（第91届）山东省糖酒商品交易会确定在潍坊 鲁台会展中心举办。 2、山东省糖酒商品交易会春季举办时间一般固定在4月20号左右，秋季会固定在8月中下旬。具体会期由周五、周六、周日调整为周六、周日、周一。 2025年（第91届）山东省糖酒商品交易会确定于8月16-18日举办，17日开幕式。根据工作安排，第91届山东糖酒会将于6月底、7月初开始招商、招展工 作，届时将提前发布会议正式通知。 5月13-16日，山东省糖酒商品交易会第20届座谈会在烟台召开。兰陵、泰山、国井、古贝春、趵突泉、花冠、云门、秦池、红太阳、沂蒙老区、百脉泉、 天地缘、黄河龙、百粮春、金彩山、威海颐阳、洛北春、蒙山酿酒、心酒等近20家鲁酒骨干企业和山东新星集团的代表以及大众日报、齐鲁晚报、华夏酒 报、新黄河、中国山东网、东方阅酒网、酒业报道、华夏美酒地理、智度名酒评论、名酒新说等10余家 ...

Core Viewpoint - The event marked the 80th anniversary of Taishan Liquor, highlighting its commitment to high-quality development and brand enhancement in the Chinese liquor industry [1][20]. Group 1: Event Overview - The 80th anniversary celebration of Taishan Liquor was held on May 9, 2025, in Tai'an, Shandong, with nearly a thousand attendees including government officials, distributors, suppliers, and media [1]. - Key leaders from various organizations delivered important speeches, emphasizing the significance of Taishan Liquor in revitalizing Shandong's liquor industry [4][5]. Group 2: Brand and Product Strategy - Taishan Liquor announced the launch of its new product matrix "One Pillar and Three Dragons," which includes high-end brands like Tai 30, aiming to establish a strong market presence [10][12]. - The "One Pillar" product, Tai 30, is a premium liquor made from 30-year-old base liquor, emphasizing its unique fermentation process and flavor profile [12][14]. Group 3: Cultural and Quality Commitment - Taishan Liquor positions itself as a cultural symbol, with its slogan "Want Peace, Drink Taishan," reflecting its commitment to quality and cultural heritage [8][17]. - The company has established a reputation for high-quality products, with its unique production method using the "National Treasure Gold Bar Small Cellar," recognized as the world's largest solid-state liquor production facility [15][17]. Group 4: Marketing and Future Plans - The company is restructuring its marketing strategy to enhance service quality and build a collaborative marketing organization, aiming to strengthen its market position [18][20]. - Taishan Liquor aims to rank second among Chinese liquor brands, collaborating with a brand strategy company to drive sustainable high-quality development [23].

作为鲁酒领军品牌，泰山酒业始终以匠心传承为根、文化赋能为魂。"儒风泰山（儒圣）"凭借泰山文化底蕴与创新酿造工艺，以醇厚口感与高端设计赢得 消费者口碑，成为品质与情怀兼具的鲁酒标杆。金乡县合鑫副食部深耕区域市场，以诚信服务与高效运营构建厂商共赢生态，此次获评印证泰山酒业渠道 管理的卓越成效。 二、深耕行业盛会，彰显鲁酒龙头地位 一、泰山酒业斩获双项殊荣 4月20日，2025年山东省糖酒会在淄博圆满收官。泰山酒业以卓越品质与诚信经营斩获两大奖项：核心产品"儒风泰山（儒圣）"摘得"山东省最受消费者喜 爱的鲁酒品牌"；战略合作伙伴—金乡县合鑫副食部（泰山酒业推荐）荣膺"山东省最守诚信鲁酒经销商"；彰显了企业"产品+渠道"双轮驱动的硬核实力。 4月18日—20日，由山东省糖酒副食品商业协会主办的2025年第90届山东省糖酒商品交易会在淄博会展中心盛大举行。作为鲁酒行业的领军企业，泰山酒 业集团股份有限公司以"想平安 喝泰山"为主题，携旗下明星产品强势亮相B馆B-03展位，全方位展示企业成立80周年的发展成就与品牌焕新成果，成为本 届糖酒会的焦点之一。山东省糖酒副食品商业协会会长薛剑锐曾表示，"泰山酒业是目前唯一能够走出 ...