Core Viewpoint - The article highlights the deceptive practices of "fast recruitment" brands that lure aspiring entrepreneurs with promises of low entry barriers and high returns, only to exploit them financially without any genuine support or operational assistance [1][2][3]. Group 1: Fast Recruitment Model - The "fast recruitment" model is characterized by rapid onboarding of franchisees, quick collection of fees, and eventual disappearance of the brand, leaving entrepreneurs without support [1][2]. - Many entrepreneurs are misled into believing they are joining reputable brands, only to find out that the promised support and resources are non-existent after they have paid substantial fees [2][3]. Group 2: Case Studies of Entrepreneurs - A notable case involves an entrepreneur who invested her life savings into a franchise, only to experience dismal sales and lack of support from the brand after opening [2][3]. - Another entrepreneur was misled into joining a lesser-known brand after being initially promised a franchise with a well-known company, resulting in significant financial loss [4]. Group 3: Online Recruitment Tactics - Many entrepreneurs discover these fast recruitment brands through search engines, often clicking on misleading links that appear to be official brand websites [5][11]. - The article details how these deceptive websites mimic legitimate brands, collecting contact information from potential franchisees under false pretenses [7][9]. Group 4: Role of Search Engines - Search engines, particularly Baidu, are implicated in facilitating these scams by directing users to fraudulent sites without verifying their authenticity [11][12]. - Despite claims of providing information services, search engines are criticized for not taking responsibility for the fraudulent activities that occur through their platforms [11][12].