背靠知名品牌、加盟后手把手教学、6到9个月就能回本……这些诱人的招商加盟宣传背后，也许正隐藏 着精心设计的"快招"(快速招商加盟)骗局。 "快招"诈骗，是一种以短期牟利为目的的加盟诈骗模式，其主要通过虚假宣传、伪造资质等手段，在极 短时间内大量招募加盟商，收取高额加盟费后提供低质量或根本无法持续运营的加盟服务。 江苏省苏州市检察机关办理一起"快招"诈骗案，在有力保护投资者合法权益、助力净化市场环境的同 时，也为揭示防范"快招"诈骗提供了一则鲜活的司法样本。 诱人"承诺"暗藏"加盟"陷阱 2020年12月，想要创业的周平(化名)在网上搜索某知名汉堡品牌加盟事项时，留下自己的联系方式。次 日，自称是某知名汉堡品牌总部大区经理的人员联系周平，称该品牌加盟费需100万元以上，但其集团 新推出的"麦某德"品牌加盟费较低，且提供专人驻点指导运营，邀请其现场体验。 周平被专车接送至"麦某德"公司总部参观，工作人员介绍"麦某德"公司隶属于某知名汉堡品牌所属集 团，与多家知名企业合作，且后期有平台专员协助开店运营，加盟费仅需12万余元。 参观过程中，公司特意提供试吃样品，周平发现样品的口味与知名汉堡品牌店里的无异。同时，公司大 ...

背靠知名品牌、加盟后手把手教学、6到9个月就能回本……这些诱人的招商加盟宣传背后，也许正隐藏 着精心设计的"快招"（快速招商加盟）骗局。 2023年7月，包括周平在内的多名加盟商陆续报警，苏州市姑苏区公安机关对该案立案侦查。同年9月， 段某甲、段某乙等4名主犯及其他工作人员相继落网。 "快招"诈骗，是一种以短期牟利为目的的加盟诈骗模式，其主要通过虚假宣传、伪造资质等手段，在极 短时间内大量招募加盟商，收取高额加盟费后提供低质量或根本无法持续运营的加盟服务。 江苏省苏州市检察机关办理一起"快招"诈骗案，在有力保护投资者合法权益、助力净化市场环境的同 时，也为揭示防范"快招"诈骗提供了一则鲜活的司法样本。 诱人"承诺"暗藏"加盟"陷阱 2020年12月，想要创业的周平（化名）在网上搜索某知名汉堡品牌加盟事项时，留下自己的联系方式。 次日，自称是某知名汉堡品牌总部大区经理的人员联系周平，称该品牌加盟费需100万元以上，但其集 团新推出的"麦某德"品牌加盟费较低，且提供专人驻点指导运营，邀请其现场体验。 周平被专车接送至"麦某德"公司总部参观，工作人员介绍"麦某德"公司隶属于某知名汉堡品牌所属集 团，与多家知名企业合 ...

Group 1 - The core idea emphasizes that a busy store does not guarantee profitability, and potential franchisees should conduct thorough financial assessments before investing [1][2] - Franchisees are often lured by high customer traffic and sales figures, but it is crucial to understand the difference between high sales and actual profit [1][2] - The article outlines the importance of calculating the break-even revenue, which is determined by fixed costs divided by the gross profit margin [2][5] Group 2 - Fixed costs include rent, labor, and daily operational expenses, which must be accounted for regardless of sales performance [2][4] - The impact of electricity costs, especially for high-energy-consuming businesses like hot pot or barbecue, can significantly affect profitability [2][4] - Accurate assessment of gross profit margin is essential, as lower sales can lead to higher loss ratios, thus reducing the overall margin [4][6] Group 3 - Estimating ideal store performance requires analyzing the operational data of similar businesses in the area to set realistic revenue expectations [6][8] - Observing competitor performance, including customer flow and sales data, is vital for making informed predictions about a new store's potential [6][8] - Factors such as customer behavior on weekends versus weekdays and the impact of promotional activities should be considered when forecasting sales [8] Group 4 - The article highlights the need to break down the total investment costs beyond just franchise fees, including rent and deposits, to understand the true financial commitment [9][10] - Cost-saving opportunities can be identified by negotiating franchise fees, exploring renovation options, and considering second-hand equipment purchases [10][12] - Understanding rental agreements and payment terms is crucial, as they can significantly affect initial cash flow and investment viability [12]

Group 1: Company News - Renrenle's stock will be delisted due to a negative net asset of -404 million yuan for the fiscal year 2024, with a 15-day delisting preparation period starting June 13, 2025 [1] - Xiaohongshu's valuation has surged to $26 billion, up from a previous $20 billion, primarily driven by its significant contribution to a major fund's asset value [3] - The franchisees of Hu Shang A Yi are facing profitability issues, with actual revenue rates only at 50-60%, leading to a wave of store closures and a 15.2% decline in net profit for 2024 [4] Group 2: Industry Developments - The first batch of 38 pilot cities for retail innovation has been announced, focusing on various enhancements such as supply chain improvements and digital empowerment [5][6] - The Asian retail digitalization market is projected to reach 94.7 billion yuan by 2029, with a compound annual growth rate of 22.5% from 2024 to 2029 [7] - Alibaba's Taobao is testing a primary traffic entry for flash sales on Alipay, which is expected to significantly increase traffic for Taobao's flash sales [9] Group 3: Financial Performance - Lululemon reported a 7% increase in net revenue for Q1 2025, reaching $2.4 billion, although comparable sales growth was only 1%, below expectations [19] - Didi's core platform gross transaction value (GTV) reached 101.6 billion yuan in Q1 2025, with a year-on-year growth of 13.5% [20] - IKEA Australia has introduced a new parcel locker service to enhance shopping convenience, allowing customers to pick up orders outside standard business hours [21]

Core Viewpoint - The article highlights the deceptive practices of "fast recruitment" brands that lure aspiring entrepreneurs with promises of low entry barriers and high returns, only to exploit them financially without any genuine support or operational assistance [1][2][3]. Group 1: Fast Recruitment Model - The "fast recruitment" model is characterized by rapid onboarding of franchisees, quick collection of fees, and eventual disappearance of the brand, leaving entrepreneurs without support [1][2]. - Many entrepreneurs are misled into believing they are joining reputable brands, only to find out that the promised support and resources are non-existent after they have paid substantial fees [2][3]. Group 2: Case Studies of Entrepreneurs - A notable case involves an entrepreneur who invested her life savings into a franchise, only to experience dismal sales and lack of support from the brand after opening [2][3]. - Another entrepreneur was misled into joining a lesser-known brand after being initially promised a franchise with a well-known company, resulting in significant financial loss [4]. Group 3: Online Recruitment Tactics - Many entrepreneurs discover these fast recruitment brands through search engines, often clicking on misleading links that appear to be official brand websites [5][11]. - The article details how these deceptive websites mimic legitimate brands, collecting contact information from potential franchisees under false pretenses [7][9]. Group 4: Role of Search Engines - Search engines, particularly Baidu, are implicated in facilitating these scams by directing users to fraudulent sites without verifying their authenticity [11][12]. - Despite claims of providing information services, search engines are criticized for not taking responsibility for the fraudulent activities that occur through their platforms [11][12].

Core Insights - The rapid rise of low-cost food outlets, such as 2 yuan bread and 7 yuan beef noodle shops, has attracted many entrepreneurs seeking quick profits, but many are facing significant losses and closures [1][2][5] - The allure of low investment and quick returns has led to a surge in these types of businesses, with reports indicating that 2 yuan bread shops are expanding at a rate of over 4,300 stores annually from 2023 to 2025 [1][6] - Despite initial high sales, many of these businesses struggle to maintain profitability, with some closing within weeks of opening due to poor location choices and intense competition [4][12] Market Dynamics - The market for low-cost food items is characterized by high customer turnover and low average spending, making it attractive for new entrants [6][9] - The average investment for opening a 2 yuan bread shop ranges from 10 to 20 million yuan, while beef noodle shops can require investments between 15 to 25 million yuan, depending on the brand [8][9] - Many entrepreneurs are drawn in by the promise of high daily revenues, with some claiming daily earnings of 8,000 to 10,000 yuan, but these figures are often exaggerated [10][12] Entrepreneurial Challenges - A significant number of new business owners lack experience in the food industry, leading to poor decision-making and high failure rates [9][10] - The oversaturation of similar food outlets in close proximity leads to customer dilution, making it difficult for individual shops to thrive [12][13] - The trend of rapidly opening and closing food businesses is creating a cycle where entrepreneurs are constantly chasing the next popular food trend, further destabilizing the market [12][13]