Core Insights - The recent price increases in the express delivery market across multiple regions are a response to the severe "involution" within the industry, aiming to improve service quality despite rising costs for consumers [1][2] - The express delivery industry has faced significant profit compression due to low pricing strategies, leading to long-term losses for some frontline outlets, which affects the overall health of the companies [1] - The National Postal Administration has called for enhanced industry regulation and the establishment of market rules to combat "involution-style" competition, providing policy guidance for the healthy development of the express delivery sector [1] Industry Dynamics - The price adjustments are seen as a necessary step towards a more sustainable and balanced industry ecosystem, promoting high-quality development [2] - Companies are encouraged to invest in infrastructure, enhance automation, and optimize operational processes to ensure timely and accurate delivery [1] - Service innovation is essential for companies to offer diverse and personalized service options, meeting varying consumer demands regarding delivery speed, packaging, and service quality [1][2]