Core Insights - Scania has launched its first locally produced truck model, NEXT ERA, in China, marking a significant investment and commitment to the Chinese market [2][5] - The NEXT ERA truck is designed specifically for China's competitive long-distance transportation market, focusing on efficiency and cost-effectiveness [3][4] Investment and Production - Scania's parent company, Traton Group, has invested €2 billion to establish a manufacturing base in Rugao, China, which is the first wholly-owned European commercial vehicle enterprise in China [2] - The Rugao facility has rapidly progressed from construction to local R&D and product rollout, with a team characterized by enthusiasm and efficiency [2] Product Features and Market Strategy - NEXT ERA features a modular product architecture aimed at enhancing delivery efficiency, reliability, and maintenance costs, while also optimizing fuel economy and overall lifecycle costs [4] - The truck is offered in three configurations, priced between ¥539,000 and ¥588,000, which positions it in the mid-to-high-end market segment [3] Market Conditions and Competitive Landscape - The long-distance transportation market in China is currently facing oversupply and declining prices, increasing cost sensitivity among customers [4] - Scania aims to compete with local brands by offering a total cost of ownership advantage, emphasizing value over price in its marketing strategy [4] Sales and Distribution - Scania has reserved all 1,000 units of the NEXT ERA for its authorized dealers in China, indicating strong initial demand [5] - A dedicated sales service department for NEXT ERA has been established, with plans for approximately 80 service outlets and 150 service vehicles by 2024 [5]