本土化研发

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中国研发中心首个成果将于明年“上车” 保时捷潘励驰:赢回中国市场是一场马拉松
Mei Ri Jing Ji Xin Wen· 2025-10-10 09:17
10月9日,德国豪华汽车制造商保时捷公布最新的销量数据显示,今年前三季度,其在全球累计交付21.3万辆新车,同比下滑6%。 分区域看,今年前三季度,保时捷北美市场销量约6.4万辆,同比增长5%;德国本土销量约2.2万辆,同比下降16%;欧洲(不含德国)销量5万辆,同比下 降4%;中国市场销量3.2万辆,同比下滑26%;其他海外及新兴市场销量4.3万辆,同比增长3%。从数据来看,中国市场已经成为影响保时捷全球业绩走向的 关键变量。 而据乘联分会数据,国内豪华车市场整体承压,今年前8个月,国内豪华车细分市场累计零售销售约154.5万辆,同比下滑12.2%,市场份额为10.5%。 图片来源:乘联分会 在这样的背景下,保时捷将2025年定为公司重新校准之年,2026年保时捷会重启进击模式赢回中国市场。目前来看,保时捷已积极展开应对,今年其不仅成 立中国研发中心推进本土化研发,推出中国专属车载信息娱乐系统,还对经销商渠道进行了优化。 新一代中国专属车载信息娱乐系统计划明年"上车" "保时捷中国用户比欧洲和其他地区用户群体更年轻,他们走在数字化的前沿,新一代中国车主正在重新定义人与车的关系。他们不单纯地把车看作交通工 具 ...
活力中国调研行丨在这座江苏小城,德资企业与地方“双向奔赴”
Xin Hua Wang· 2025-09-26 10:29
舍弗勒的成长,是德企在太仓扎根兴业的生动缩影。 数据显示,自1993年开启对德合作以来,一家家知名德企在太仓落地生根。目前当地德企年工业产值超670亿元,亩均产值达1400万元、利润 150万元、税收110万元。 "一开始,很多德国工程师来到太仓,手把手教授制造工艺。"舍弗勒(中国)有限公司企业传播与市场部总监李佑美说,舍弗勒刚落户太仓 时,中国汽车工业仍处起步阶段,这种"师带徒"模式为外企技术本土化埋下"种子"。 新华社南京9月26日电 题:在这座江苏小城,德资企业与地方"双向奔赴" 2005年前后,舍弗勒在太仓相继设立智能装配部、模具中心及双元制培训中心等。"我们不再只是引进技术,而是开始本土化研发和制 造。"舍弗勒太仓制造基地五厂厂长楼峻峰说,目前舍弗勒中国区汽车业务供应链本土化率超过95%。 新华社记者何磊静 长江入海口南岸,一座常住人口80多万的小城,何以入驻德企超560家、投资额超60亿美元?近日,记者随"活力中国调研行"采访团走进江苏 太仓,感受德资企业与地方"双向奔赴"迸发的蓬勃活力。 图为江苏太仓的城市风光。(受访者供图) 在太仓的舍弗勒厂区,黄色机械臂轻盈翻转,将精密轴承送入检测线;一辆辆 ...
【财经分析】中国白色家电对意大利出口“双升” 高温催生新增量空间
Xin Hua Cai Jing· 2025-08-11 18:26
Core Insights - In the first half of 2023, China's total export of home appliances reached $68.78 billion, marking a year-on-year increase of 6.2% [1] - Italy has emerged as the second largest market for Chinese white goods in the EU, following Germany, with exports exceeding $1.74 billion, a growth of 9.8% [2][3] Export Growth - The Italian home appliance market showed strong growth, with sales increasing by 2.4% and sales volume by 3.8% in Q1 2023, particularly in washing machines, dryers, dishwashers, and built-in refrigerators [2] - China became Italy's largest supplier of home appliances, with direct imports exceeding €590 million, approximately 2.7 times that of Germany [2] - Exports of home appliance parts from China to Italy also surged, totaling $362 million, a significant increase of 33.1% year-on-year [2][3] Market Dynamics - The growth in exports is partly due to Italy's status as the second largest manufacturing power in the EU and the pressure on local manufacturers from high energy costs [3] - Italian companies are increasingly importing components to maintain competitiveness, benefiting Chinese suppliers [3] Value Chain Enhancement - China's export growth is not merely about scale but also reflects an elevation in its position within the global supply chain, transitioning from a mere supplier to a provider of core components and technological solutions [4] - Chinese companies are enhancing their irreplaceability in the supply chain by mastering key components and smart control systems [4] Local Adaptation and Innovation - Leading Chinese companies, such as Haier, are establishing local R&D centers in Italy to tailor products to local market demands, enhancing brand recognition [4] - The demand for diversified and personalized home appliances is rising among overseas consumers, particularly for smart and high-quality products [5] Seasonal Demand Surge - Extreme high temperatures in Europe, particularly in Italy, have driven up demand for air conditioning units, with exports expected to exceed 90 million units for the year [7] - The ongoing transition to environmentally friendly refrigerants in Europe presents opportunities for Chinese brands to capture market share [7]
费列罗杭州工厂建厂10周年 打造中国“质造”新标杆
Zhong Guo Jing Ji Wang· 2025-07-25 09:17
Core Insights - Ferrero Group's Hangzhou factory celebrates its 10th anniversary, marking a significant milestone in its commitment to food safety and quality control standards [1][2] - The factory has optimized production processes and improved quality control systems, contributing to the high-quality development of the food industry in Hangzhou and nationwide [1] - The factory has become a key "quality manufacturing" base for the group, showcasing Ferrero's long-term commitment to the Chinese market and its focus on quality and innovation [1] Summary by Categories Production and Quality - The Hangzhou factory adheres to global food safety and quality standards, exporting products to over 20 countries and regions [1] - It has become a model factory for advanced quality within the group, meeting domestic market demands while increasing export volumes to countries like Australia and Mexico [1] Strategic Development - Ferrero aims to leverage the "R&D + quality manufacturing" advantage of Hangzhou to enhance its supply chain network, focusing on local production for global distribution [1] - The factory's development over the past decade has significantly shortened the supply chain cycle for products in the Chinese market, ensuring fresher offerings for consumers [1] Future Outlook - The factory plans to continue enhancing its operations in food safety, digital operations, smart manufacturing, and sustainability, aligning with international standards [2] - Ferrero's commitment to creating more delicious products for consumers will be strengthened through close collaboration with its R&D center [2]
走过剧烈变化的5年,中国吸引外资正发生质变
第一财经· 2025-06-25 05:01
Core Viewpoint - The article discusses the evolution of foreign investment in China during the "14th Five-Year Plan" period, highlighting a transition from high growth to a decline and then a narrowing of the decline, showcasing resilience amid global economic fluctuations and value chain restructuring [1]. Group 1: Foreign Investment Scale - The foreign investment scale in China has remained high, with actual foreign investment amounting to approximately $600 billion from 2021 to 2024, surpassing 43 trillion yuan [3]. - In 2021, the actual foreign investment reached 1,149.36 billion yuan, a year-on-year increase of 14.9%. In 2022, it was 1,232.68 billion yuan, up 6.3%. However, in 2023, it dropped to 1,133.91 billion yuan, a decrease of 8.0%, and in 2024, it further declined to 826.25 billion yuan, down 27.1% [5][4]. - By the first four months of 2025, actual foreign investment was 320.78 billion yuan, showing a year-on-year decline of 10.9%, but the decline was 16.2 percentage points less than the total decline in 2024 [5]. Group 2: Structural Changes in Foreign Investment - There is a structural transformation in how foreign investment is perceived and utilized in China, with higher expectations for advanced technology and services as the country undergoes economic restructuring [8]. - The competitive strength of Chinese enterprises has increased, leading to a shift from raw materials to more complex manufactured goods in trade with developed countries, indicating a closer alignment in industrial division and technological levels [9]. - Foreign investment is increasingly focused on local R&D and integration with domestic supply chains, transforming China from a global manufacturing base to an innovation hub [9][10]. Group 3: Policy and Future Outlook - The "14th Five-Year Plan" emphasizes attracting foreign investment through various measures, including optimizing foreign investment services and encouraging reinvestment of profits by foreign enterprises [3][6]. - The Chinese government is accelerating the opening of the service sector, with a focus on telecommunications, finance, and healthcare, to enhance foreign investment opportunities [12]. - Looking ahead, the next decade is expected to see significant improvements in China's competitive advantages for attracting foreign investment, with a focus on high-quality development and international cooperation [14][15].
丰田首次将车型开发权交由中国团队主导 “本土化研发”成行业趋势
Zhong Guo Jing Ying Bao· 2025-06-15 14:39
Core Viewpoint - Toyota is transferring the decision-making power for vehicle development in the Chinese market from its Japanese headquarters to local teams, aiming to enhance responsiveness to local consumer needs and accelerate innovation in electric vehicles [2][3]. Group 1: Local R&D System Transformation - Toyota has established the "China ONE R&D" system, allowing local engineers to lead the development of models tailored for Chinese consumers [3]. - The upcoming models, including the new generation Highlander and Sienna, will be developed by Chinese engineers at the Toyota R&D Center in China (REC) [2][3]. - This shift signifies a fundamental change in strategy for joint venture brands in China, moving from "technology output" to "technology co-creation" [3][4]. Group 2: Strategic Goals and Timeline - GAC Toyota aims for 80% of its sales to come from new energy vehicles by 2030, marking a significant strategic transition period from 2024 to 2026, followed by a strategic offensive phase from 2027 to 2030 [2][3]. Group 3: AI and Smart Technology Integration - GAC Toyota plans to build an AI automotive ecosystem, transitioning its smart technology strategy from "assistance" to "co-creation" [6]. - The flagship model, the Platinum Smart 7, will feature an AI ecosystem, including Huawei's smart cockpit and electric drive systems, enhancing user interaction and connectivity [6][7]. - AI will also be integrated into manufacturing and service processes to improve efficiency and personalization [7]. Group 4: Industry Trends and Competitor Movements - The localization of R&D systems among joint venture brands is becoming a trend in the automotive industry, with other companies like Volkswagen and Nissan also shifting their development strategies to focus on local markets [5][8]. - The transformation of joint venture brands is seen as a response to the evolving demands of Chinese consumers, necessitating agile R&D systems centered on local user needs [10].
保时捷中国研发中心下半年正式运营
Mei Ri Jing Ji Xin Wen· 2025-06-04 01:48
Core Insights - The strategic cooperation agreement between the Shanghai Jiading District government and Porsche Engineering Technology Research (Shanghai) Co., Ltd. marks a significant milestone in Porsche's localization R&D strategy in China [1] - The Porsche China R&D center's first phase is set to be operational in the second half of this year, accommodating over 300 engineers and focusing on local market-oriented products and technology solutions [1][2] Group 1 - The collaboration will leverage policy support, talent attraction, and industrial resource synergy to assist Porsche in establishing and operating its R&D center in Jiading [1] - Porsche aims to enhance its R&D and digital capabilities in China to better meet local market demands [1] - The R&D center will be responsible for various research and development activities, including smart connected vehicle function validation, electric vehicle and high-voltage technology R&D and testing, and prototype and function testing [1] Group 2 - The R&D center will integrate Porsche's core entities in China and innovatively incorporate local procurement and quality assurance functions, creating a complete R&D chain [2] - This integration represents a significant upgrade in achieving "local R&D, local procurement, and local quality control" [2] - The first technical outcome from the R&D center will be a market-specific infotainment solution, planned to be launched in Porsche models by 2026 [2]
从8款升级到10款,日产汽车新能源矩阵变化背后
Xin Lang Cai Jing· 2025-04-28 09:17
Core Insights - Chinese consumers are defining the future of the global automotive industry, with Nissan adjusting its strategy to launch 10 new energy vehicles by the end of 2026, up from the original plan of 8 [1][9] - Nissan's shift from technology input to standard output reflects its strategic evolution in the Chinese market, emphasizing local innovation and development [1][9] Group 1: Product Development and Innovation - Nissan's new electric sedan N7 and the first plug-in hybrid pickup Frontier Pro PHEV showcase the company's commitment to a "China, for China, and to the world" strategy, featuring advanced technologies and safety measures [3][6] - The N7 has been recognized by consumers as a new benchmark for mainstream family electric sedans, highlighting its innovative features and emotional value [3][6] - Nissan aims to shorten its R&D cycle to within 24 months while maintaining high safety standards, demonstrating a focus on product quality throughout its lifecycle [6][14] Group 2: Market Strategy and Investment - Nissan plans to invest 10 billion RMB in new energy R&D in its joint venture with Dongfeng by the end of 2026, expanding its technical workforce to 4,000 [12][9] - The N7 received over 10,138 orders shortly after its launch, indicating strong market demand and consumer interest [12][9] - The Frontier Pro PHEV is designed to meet Chinese consumers' dual demands for performance and practicality, featuring impressive specifications such as over 410 horsepower and a maximum towing capacity of 3.5 tons [6][12] Group 3: Localization and Supply Chain - Nissan has transitioned to a model of "China R&D, China production, global sales," marking a significant shift in its operational strategy [9][12] - The company has established a localized R&D system that allows for rapid development and integration of consumer feedback into product design [14][15] - Nissan's collaboration with Dongfeng Group has strengthened its supply chain and adaptability to diverse market needs, enhancing its strategic resilience [15][17] Group 4: Long-term Vision - Nissan's approach to electric and intelligent transformation is characterized by a long-term commitment to sustainable development rather than short-term trends [20][17] - The company emphasizes the importance of listening to user feedback and maintaining strong partnerships to enhance its market position [17][20]
李晖揭秘中国首席工程师主导力,丰田在华事业全维度进化
Zhong Guo Jing Ji Wang· 2025-04-28 06:54
Core Insights - Toyota showcased its commitment to electrification and intelligence at the 2025 Shanghai Auto Show, emphasizing a strategy of "Global Leadership, Greater China" [1] - The company aims to deepen its integration into the Chinese market through localized research and development, product offerings, and a long-term commitment to the region [3][4] Group 1: Localization Strategy - Toyota's mission remains to "make better cars," focusing on understanding and meeting the needs of Chinese consumers through localized products and services [3] - The introduction of the "Chief Engineer in China" (RCE) system is a significant step in localizing product development, allowing for quicker decision-making and resource allocation [4] - The RCE system enables local engineers to lead vehicle development without needing to consult Japan, thus shortening the development cycle for new models [4] Group 2: Electrification Progress - Toyota's electrification journey is divided into three phases, with the current focus on the 2.0 era, marked by the introduction of new BEV models like the bZ4X and bZ5 [5] - The company aims to leverage local R&D to enhance its electric vehicle technology, which will subsequently benefit global operations [5] - The vision for the 3.0 era emphasizes the need to establish a strong foundation in the advanced Chinese market to address diverse customer needs and technological advancements [5] Group 3: Product Development and Innovation - The Shanghai Auto Show featured several BEV models developed by Chinese engineers, highlighting the innovative outcomes of the ONE R&D and RCE systems [5] - The flagship BEV model, the bZ7, was globally launched in collaboration with GAC Group and GAC Toyota, showcasing the commitment to local partnerships [5] - Toyota's approach is to learn from the market and adapt its offerings to provide vehicles that resonate with Chinese consumers [6]
2025上海车展:“含华量”提升,跨国车企反击
Bei Jing Shang Bao· 2025-04-27 07:32
Group 1 - The core message of the articles highlights the significant shift in multinational automotive companies towards localization in research and development (R&D) to better cater to the Chinese market [3][4][12] - Multinational companies are establishing local R&D systems led by Chinese teams, with Toyota and Mercedes-Benz showcasing models developed specifically for Chinese consumer needs [4][6] - The trend of increasing "Chinese content" in products is seen as essential for multinational brands to regain market share against domestic competitors [3][14] Group 2 - The 2025 Shanghai Auto Show revealed that multinational companies are integrating local supply chains to enhance their technological capabilities and product offerings [7][9] - Collaborations with local tech firms, such as Honda's partnership with Momenta for advanced driving solutions, indicate a strategic shift towards leveraging local expertise [7][9] - The presence of local suppliers at multinational company booths during the auto show underscores the growing importance of domestic partnerships in the automotive sector [11] Group 3 - Data from the China Automobile Industry Association indicates that domestic brands sold 4.369 million passenger vehicles in Q1 2023, marking a 28.8% year-on-year increase and capturing 68.1% of the market share [12] - The rapid evolution of consumer preferences in China, particularly for smart and personalized vehicle features, is reshaping global automotive innovation [12][13] - Multinational companies are facing pressure to accelerate product updates and innovations, with some reducing development cycles to 24 months to keep pace with market demands [13][14]