Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The report highlights a significant shift in consumer behavior towards personalized and experiential consumption, driven by a desire for quality and emotional value [6][12][18] - The government is implementing measures to boost consumption and improve the consumption environment, indicating a strategic focus on expanding domestic demand [5][8] - The report identifies three key drivers for the new consumption era: demand-side linkage, supply-side collaboration, and supply chain integration [25][33] Summary by Sections 1. Introduction - The report discusses the government's focus on boosting consumption and expanding domestic demand as a strategic initiative for 2025 [5] 2. Portrait of New Consumerism - Personalized and quality consumption is becoming mainstream, with consumers seeking unique products that meet their individual needs [14][16] - The "first-release economy" is driving market growth through limited supply and exclusive designs, creating a sense of scarcity [15] - Consumers are increasingly concerned about product quality and sustainability, reflecting a shift from basic functionality to a focus on high-quality, eco-friendly products [16][17] 3. Keys to Unlocking a New Era of Consumption - Demand-side linkage is crucial, as consumer behavior is influenced by travel experiences that trigger luxury purchases [26][28] - Supply-side collaboration is evident as luxury brands invest in tourism infrastructure to enhance consumer experiences [29][30] - Supply chain integration allows luxury brands to control the entire service process, enhancing quality and brand loyalty [32] 4. Implications for Enterprises and Investors - Enterprises face opportunities and challenges as consumer preferences shift towards high-quality, personalized, and sustainable products [36] - Investors should focus on the luxury goods sector, high-end tourism, and cultural entertainment industries, which are poised for growth [39][40] 5. Conclusion - The report concludes that the evolving consumer landscape requires brands to create meaningful experiences and emotional connections with consumers, moving beyond mere material growth [42]