转自：成都日报锦观 "最长春节假期"如何激活内需潜力 专家简介 毛杰 成都市社会科学院同城化（城乡融合）研究所副研究员 精彩观点: 1.时间资产的释放，不仅拉长了消费链条，更重塑了消费心理节奏，居民对服务品质、体验深度与情感价值的追求便自然跃升 2.挖掘乡村文旅价值，利用春节返乡潮，发展乡村民宿、农家乐、非遗体验，将"流量"变"留量"，让城市消费力在农村落地 3.必须跳出"假期依赖"，构建扩内需、促消费的长效机制。换言之，春节消费的"热"是表象，背后需以系统性制度供给支撑其"久" 编者按 作为首个实施9天连休的春节假期，2026年的春节不仅是法定节假日制度的优化，更是国家立足扩大内需战略基点打出的一张关键牌。 与以往的假期政策相比，这次春节假期消费有哪些突出特点，如何评估春节假期消费对全年消费市场的拉动作用？春节假期延长政策 能否成为进一步扩大内需、刺激消费的突破口？政府、企业、消费者三方应如何形成合力？本期《锦观智库》专访成都市社会科学院 同城化（城乡融合）研究所副研究员毛杰。 春节假期延长政策 是进一步扩大内需、刺激消费的有益尝试 锦观智库：2026年首次实施9天春节假期。这一政策调整在扩内需战略中具有怎 ...

（来源：河北日报） 转自：河北日报 指尖创意"拼出"新潮年味儿 谈及春节拼豆走红的原因，杨澍林介绍，拼豆操作简单、门槛低，无需手工基础就能快速上手，既能发 挥创意，又能在专注创作中缓解压力。"现在的年轻人追求沉浸式体验和情绪价值，拼豆过程中能让人 进入'心静模式'，暂时抛开生活和工作的烦恼，而亲手完成作品的成就感，是其他娱乐方式无法替代 的。"他说，春节期间不少顾客专门制做新春主题拼豆，做成钥匙扣、挂件、摆件，或自留纪念，或送 给亲朋好友，让小小的拼豆成为传递年味儿的新载体。 2月22日农历正月初六，在石家庄市如意大厦的一家拼豆手工店，色彩缤纷的拼豆、专注创作的年轻 人、琳琅满目的像素风成品，构成了春节里一道独特的风景。这个春节，沉浸式手工拼豆成为石家庄众 多年轻人的新选择，以指尖创意诠释新潮年味儿。 走进位于石家庄如意大厦的"拼豆实验室"，200余种全色系拼豆整齐排列，基础色、珠光色、夜光豆一 应俱全，镊子、拼板、熨烫工具等全套设备免费提供。60平方米的店内座无虚席，年轻人三两结伴，低 头专注地将一颗颗彩色塑料小豆子嵌入模板，拼凑出财神、福字、卡通形象等年味儿十足的图案，偶尔 传来的熨烫声与欢声笑语交织，热 ...

Core Viewpoint - The consumption market in Guangxi is experiencing significant vitality during the Spring Festival, driven by various promotional activities and consumer engagement initiatives, leading to a notable increase in sales across multiple sectors [1][3][5]. Group 1: Sales Performance - During the first three days of the Spring Festival (February 15-17), 169 retail and catering enterprises in Guangxi reported a cumulative sales revenue growth of 15.2% year-on-year [1]. - In Nanning, the issuance of consumer vouchers directly stimulated consumption by 27.83 million yuan, while a prize invoice activity attracted 46,000 participants, generating a consumption amount of 48.919 million yuan [3]. - The demand for major consumer goods remained strong, with 779,000 participants in the trade-in subsidy program, enjoying a total subsidy of 490 million yuan, which directly boosted sales by 4.38 billion yuan [3]. Group 2: Consumer Trends - The sales of automotive and home appliance products in Guangxi saw year-on-year increases of 8.6% and 2.0%, respectively, reflecting a trend towards green and smart products, including new energy vehicles and smart devices [3]. - The integration of cultural and tourism experiences has enhanced the appeal of dining and accommodation, with significant increases in foot traffic and sales in key commercial areas, with a 35% increase in foot traffic and a 19% increase in sales in monitored pedestrian streets [5][8]. Group 3: Culinary and Cultural Events - The culinary sector is witnessing a surge in demand, with themed activities such as "Taste of the New Year" and "Culinary Market" attracting consumers during the festive period [6]. - The combination of intangible cultural heritage cuisine and folk experiences in tourist cities has led to a substantial increase in customer traffic at dining establishments near scenic spots and in specialty commercial areas [8]. Group 4: Consumer Protection Measures - Guangxi has implemented a comprehensive consumer protection strategy to ensure the stability of essential goods supply and pricing during the Spring Festival, preventing shortages and price fluctuations [8].

支持方式分为两类： 由 文心大模型 生成的文章摘要 北京市发布政策支持消费新业态新模式新场景试点建设， 为加速培育建设国际消费中心城市，激发市场新活力，北京市于2月11日正式发布《关于申报北京市消 费新业态新模式新场景试点建设资金项目的通知》（京商消二字〔2026〕3号），以前所未有的资金支 持力度，强力推动消费领域的科技创新与场景革命。 此次政策精准聚焦首发经济、多元消费场景创新、IP跨界融合三大前沿方向。根据规定，单个项目审定 后的实际投资额需不低于100万元，支持比例不超过实际投资额的50%，且单个项目所能获得的最高补 助或奖励金额可达2000万元。 政策发布之际，北京在相关领域的实践已率先展开，为政策落地提供了生动注脚： "春节元宇宙"庙会：正在举行的地坛、龙潭两大春节文化庙会，首次突破时空限制，通过数字孪生技术 构建线上线下联动的"春节元宇宙"体验体系。市民即使无法亲临现场，也可通过云端逛庙会、看演出， 线上平台将实现全年365天不间断运营。 AI虚拟偶像获"身份认证"：北京经开区已为通过生成式人工智能技术打造的虚拟偶像"Yuri（尤栗）"颁 发了全国首个虚拟偶像身份认证。她将以"数字居民"身份，参 ...

Core Insights - The flower market before the Spring Festival is thriving, driven not just by tradition but by new high-quality flower varieties and consumers' pursuit of a better quality of life [1][2] Market Dynamics - The flower market is experiencing increased customer traffic, with significant sales activity noted at locations like Hongqiao Flower Valley, where sales are expected to rise by 10% compared to last year [2] - The popularity of Phalaenopsis orchids as a preferred choice for New Year flowers is attributed to their improved quality and stable pricing, appealing to consumers seeking high cost-performance [2][3] Consumer Trends - Consumers are increasingly knowledgeable about flower varieties, leading sellers to focus on quality and price stability to ensure long-term business success [3] - The demand for high cost-performance flowers is prompting businesses to innovate in their offerings, such as affordable yet appealing flower combinations for younger customers [4][5] Marketing Strategies - Retailers are adapting to consumer preferences by offering unique and personalized flower options, such as rare succulent plants that cater to tourists visiting botanical gardens [7] - The introduction of experiential marketing strategies, such as community engagement through gardening courses, is enhancing customer loyalty and emotional connections to products [9][10] Sales Innovations - The establishment of new sales models, such as the "Flower Aroma Modern Fresh Flash Store," aims to streamline the flower purchasing process by reducing middlemen and offering competitive pricing [8] - The success of experiential flower markets, like the "Guangming Flower Life Revival," highlights the importance of creating attractive consumer experiences that drive sales and engagement [10]

"随着消费群体逐步年轻化，消费理念也持续迭代，当下消费者的需求已经从传统的购买商品转向以体 验为主导。"商场相关负责人介绍，此番接手老商场改造，也主要从重塑商场定位、增加新业态入手， 改变了原先"纯购物"的传统商场经营模式，而是定位"城市服务中心"与"家庭生活中心"。 2月11日，新街口北大街，新华百货CC mall在原址重新开业，经过187天的闭店改造，这家经营了19年 的商场完成新老交接，成为集"吃喝玩购娱"于一体的商业新空间。 重新开业当天，众多老街坊在此重逢叙旧。商场市集人头攒动，二次元IP展、气球雨、非遗手作等互动 活动轮番登场，大人与孩子兴致勃勃地参与其中。一层中庭，一口大锅里正煮着热气腾腾的饺子，等待 试吃的队伍从这里一直排到南门门口。 "我从小就来逛新华百货，后来搬家了。今天商场重新开业，特意带着孩子和她爸回来看看。"队伍中， 市民李女士推着婴儿车，向家人讲述着自己的童年回忆，"以前这就是个买东西的地方，没有这么多好 吃的好玩的。" 改造后的商场在4层和5层增加了餐饮区，既有颇受消费者喜爱的茶饮、小吃、快餐品牌，也有便宜坊、 丹江鱼市等大店，番石榴野生菌火锅、徽巷里乡野徽菜两品牌的北京首店也在 ...

Group 1 - The core viewpoint of the report is that Citi remains optimistic about the structural growth of experiential consumption in China, particularly during the Lunar New Year holiday [1] - The demand for leisure travel is expected to remain strong, positively impacting Hainan duty-free sales by China Duty Free Group, as well as room revenue for Atour and Huazhu Group [1] - The trend of outbound tourism in China is anticipated to diversify, with demand for travel to Japan shifting to other Asian regions and domestic travel [1] - The domestic travel momentum is viewed positively, with expectations for it to continue during the Lunar New Year holiday period [1] - Citi reiterates Atour as one of the preferred stocks in the Chinese consumer sector [1]

（来源：黑龙江日报） 马年饰品热销。 彩色灯笼映出喜庆气氛。 转自：黑龙江日报 方正剪纸邂逅年货大集。 市民在彩色灯笼下拍照。 □文/本报记者 刘瑞 摄/本报记者 苏强 刘心杨 马年春节的脚步日渐临近，哈尔滨的街头巷尾已然氤氲着浓郁年味。各大超市备足年货稳价保供，商场促销 紧扣潮流亮点纷呈。冰城在冬日里涌动着强劲的消费热潮，尽显国潮引领、绿色赋能、体验升级、供需两旺 的鲜明节日特色，传统年味与现代消费理念碰撞出别样城市活力。 年货市场 国潮+绿色 引领新风尚 进了腊月门，天天都是年。日前，记者在哈尔滨透笼国际商品城看到，红彤彤的春联、福字、马年生肖吉祥 物早已抢占C位，成为市场"主角"。 今年的年货市场呈现出传统与创新深度融合的显著特点。15元一副的传统纸质春联，厚实挺括的红纸上印 着"策马扬鞭启新程""龙马精神万事兴"等吉祥话语，边缘带着细腻的压花纹路，深得长辈喜爱。售价20元至 25元的磁吸款春联格外走俏，3毫米加厚的立体植绒材质搭配镂空雕花与烫金字体，全背磁吸贴片一贴即稳， 凭借安装便捷、可反复使用的优势，成为年轻人的首选。马年吉祥物货架更是萌力十足，圆滚滚的身形、憨 态可掬的表情，搭配"马到成功""前 ...

Group 1 - The core viewpoint of the articles emphasizes the development of a "beautiful economy" through enhanced consumer experiences and diversified consumption in various regions, particularly focusing on the flower market and local specialties [2][3][6] - The 187th Regiment's You Sheng Feng Qing Flower Base is highlighted as a key player in the local flower supply chain, with an annual production capacity of 24,000 potted plants and a revenue exceeding 2 million yuan by 2025 [3][5] - The shift from traditional purchasing to experiential consumption, such as flower arrangement training, is noted as a significant trend, enhancing consumer engagement and creating new employment opportunities [5][6] Group 2 - In the 3rd Division of Tumushuke City, local brands are becoming crucial in driving market consumption, with notable sales figures such as 250,000 yuan from local products at the New Year Bazaar [7][8] - The integration of e-commerce into local markets is facilitating broader distribution of local specialties, with significant sales figures reported, including 2.57 billion yuan in cotton oil and 8.39 billion yuan in red dates by 2025 [8][9] - The diverse consumption landscape in the 12th Division's New Tianrun Food Street showcases a variety of dining and retail options, with a reported retail sales total of 732 million yuan, reflecting a 9.7% year-on-year growth [10][11]

川观新闻记者 成博 赵明 "膝盖再微收一点，保持这个发力角度。" 2月9日，春节临近，2026年"万千气象看四川"主题采访活动报道组来到位于成都市成华区的中车·源STAGE。在迈克斯威尔运动表现中心内，教练蒋程和同 事正在纠正学员的运动姿势。 "我们对健身房都很熟悉，通过专门的锻炼，确实能带来肌肉量的增长。但许多人也感觉到，这种增长不能转化到实际的运动表现中。"蒋程说，运动表现中 心作为一种新业态，在北京、上海等地已经兴起，在成都还不多见。 学员在迈克斯威尔运动表现中心训练。 运动表现中心"热"起来 不久前，CBA、川超等项目的运动员，都曾到这里开展赛前针对性训练。蒋程告诉记者，除了传统训练设备，这里还针对运动表现设计了不固定轨迹的自 由器械，帮助学员进行更精准地训练。 专业性门槛看似不低，市场接受度却超出预期。蒋程说，除了职业运动员，青少年和各年龄段运动爱好者，都能在这里找到适合自己的服务。 "像羽毛球、网球等项目的爱好者，也有提升自己耐力、爆发力的需求。"蒋程举例说，春节假期临近，不少有出行计划的年轻人，专门赶来提升体能，为潜 水、冲浪、攀岩等假期活动做准备。 "平常我主要在晚上下班之后来练舞，今天因为调 ...