加力打造体验式消费新场域，年货节期间，苏宁易购将联合国民级游戏IP——《王者荣耀》《和平精 英》，在全国超30个核心城市，共同落地新春城市争霸赛，打造"电竞+社交"逛购新体验。扎根消费者 本地生活圈，苏宁易购还将开展"马住年味 来苏宁学做菜"、"易起来吃年夜饭 团圆家宴"等美食主题活 动，邀请厨艺达人现场教授传统年夜菜，并搭建团圆饭、围炉火锅等实景，与社区居民共享年味，让门 店成为温暖的社区生活中心。 服务层面，年货节期间苏宁易购将持续升级专属保障，推出烘干机100天试用、98吋以上大屏电视免费 安装、购买洗碗机赠送免费厨改服务、买热水器送小厨宝、爆款空调免费安装等服务权益，进一步提升 消费便利性与满意度。 "以90后、00后为代表的新生代消费者，正在成为'过年主理人'。他们愿意为'偷懒'和'解压'买单，也愿 意为'氛围'和'情绪'投资"，苏宁易购门店管理中心负责人表示。数据显示，近半个月以来，到店为过年 置办家电大件的年轻人占比超8成。其中，为父母健康升级家电、借助智能产品减轻家务负担、打造家 庭社交中心，成为年轻人换新的三大主要动因。 家电年货消费趋势的变化，推动苏宁易购持续更新家电"年货清单"。针对辞旧 ...

体验式消费主导市场 元旦旅游市场的另一个显著趋势是目的地格局的持续分散化。尽管上海、北京、广州等一线城市仍是流 量基石，但一批具有独特资源或文化辨识度的小众城市、县城实现了惊人的增长，推动旅游动能从少数 核心城市向全国更广阔区域扩散。 飞猪数据显示，清远、铜川、抚顺、景德镇等地订单增速居前；携程报告显示，安吉、清远、西昌等地 订单大幅增长；去哪儿平台用户酒店预订覆盖了全国超1000个县城。这些小城突围的"流量密码"在于： 一是承接核心城市溢出需求，凭借1-2小时车程的"邻近便利性"吸引周边游客；二是打造"极致体 验"或"情绪场景"，如清远的温泉、安吉的南方滑雪、景德镇的制陶、开封的武侠主题乐园，满足了游 客对差异化、沉浸式体验的追求。 今年元旦旅游市场最突出的特征，是消费动机从"看世界"向"悦自己"的深刻转变。年轻人作为出游主 力，正主导着旅游消费市场的变革。携程数据显示，主题乐园烟花秀、寺庙祈福、跨年演唱会、深度 City walk等具有较强仪式感和情感价值的体验项目热度大涨，折射出游客，特别是年轻客群，对旅行精 神内涵和情绪价值的重视。 这种转变直接驱动了消费行为的升级。飞猪数据显示，对于今年元旦假期国内 ...

Core Insights - The tourism market is experiencing a significant shift from "seeing the world" to "enjoying oneself," driven primarily by younger consumers who prioritize emotional and experiential value in their travel choices [1][2][5] - The demand for high-quality travel experiences is increasing, with consumers willing to pay a premium for unique accommodations and activities [1][5] Group 1: Market Trends - The New Year's tourism market shows a 20% increase in both the average number of shopping items and spending per visitor compared to the previous year [1] - There is a notable trend towards the decentralization of travel destinations, with smaller cities and counties experiencing significant growth in tourism orders [2][3] - Popular destinations like Qingyuan, Tongchuan, and Fushun have seen rapid order growth, indicating a shift in tourist preferences towards unique local experiences [2][3] Group 2: Experience-Driven Consumption - Events such as music festivals and concerts are becoming key drivers of local tourism, reflecting a transition from resource-oriented to experience-oriented tourism [2] - The rise of domestic theme parks, particularly those with cultural themes, is attracting younger audiences and boosting local hotel bookings [3] - The integration of various experiences, such as "ice and snow" activities and "duty-free" shopping, is enhancing the appeal of winter tourism [4] Group 3: International Travel Dynamics - The outbound tourism market is recovering, with long-haul destinations like Australia and the USA gaining popularity, alongside rapid growth in lesser-known destinations due to visa-free policies [5] - There is a noticeable increase in outbound travel orders from non-first-tier cities, indicating a broader market penetration of travel demand [5] - The trends observed during the New Year's holiday are expected to shape the tourism industry in 2026, emphasizing the need for experiential, quality, and diversified travel offerings [5]

Core Viewpoint - The article highlights the emergence of "Wanli" as a new commercial hub in Beijing, offering a variety of shopping, dining, and entertainment experiences, encouraging exploration and engagement with the city's cultural offerings [4][5][6]. Group 1: Commercial Development - "Wanli" is described as a massive commercial complex located in the city's sub-center, comprising three main sections: Wangfujing Well-Town, Tingyun Town, and Nuo Lan Hotel, easily accessible via subway lines 1 and 7 [4]. - The area features a diverse range of retail and experiential consumption options, including unique stores like "Heitou," which offers globally sourced products, and a dinosaur-themed exploration center [4]. Group 2: Dining and Entertainment - Approximately 40% of the space in Wangfujing Well-Town is dedicated to dining and entertainment brands, providing a vibrant atmosphere for visitors to enjoy food and leisure activities [5]. - The complex includes various themed restaurants and unique concept stores, catering to a wide range of tastes and preferences [5]. Group 3: Cultural and Artistic Offerings - The Bay Area Contemporary Art Center, located on the fifth floor, features an exhibition titled "The Best of Spring - Walking in Gardens and Mountains," showcasing 49 artworks from 32 modern Chinese masters, available for free visits through prior reservation [6]. - Visitors can also enjoy scenic views of the Beijing Universal Studios theme park from the Nuo Lan Hotel, enhancing the overall experience of the area [7].

这一转变并非偶然，而是消费需求升级的必然结果。一顿精心安排的"跨年饭"能同时满足人们对美食、 社交、情感寄托、文化体验的多重期待。它反映出跨年消费的重心正从"占有资源"（如打卡景点、地标 等）转向"享受体验"（如感受氛围、共鸣等），侧重点从"去哪里"变为"感受什么"。 具体来看，"跨年饭"消费呈现出三大特征。 一是场景化消费崛起，体验价值超越产品本身。大众愿意为景观位、主题环境支付溢价，实质是为包含 视觉、听觉、情感在内的沉浸式多维体验买单。例如，江景餐厅推出的"夜景+定制菜单"，火锅店设置 的"盲盒菜品"，老字号店铺融合非遗体验打造的"跨年宴"等。消费者购买的已不仅是食物，更是特定的 氛围、可分享的瞬间和独特的情感记忆。这提示旅游目的地与餐饮企业，不能仅依赖自然或历史资源， 更要通过精心的场景创新与叙事来塑造吸引力。 二是本地化、周边化消费升温，"微度假"成为常态。受时间、成本与个性化需求影响，"就地跨 年"或"在城市内寻找度假感"成为许多人的选择。"跨年饭"正是"家门口的诗和远方"。如何通过餐饮、 本地商圈、文化场馆、街区景观的联动与创新，让大众在熟悉的环境中发现新鲜感，实现"常来常新"， 成为进一步扩大 ...

"吃火锅"还能像逛菜市场一样自己挑菜？12月27日，海底捞大排档火锅上海首店在黄浦区金玉兰广场开启试营业，带来了这种全新的用餐体验。据悉，该模 式广州首店自试运营起便热度攀升，工作日也需等位，足见其对消费者的吸引力。 东方网记者程琦12月28日报道：随着2026年的脚步日益临近，上海的商业地标们正"铆足了劲"，用一系列新奇有趣的体验式消费场景，点燃冬日里的消费热 情。12月27日当天，海底捞在黄浦区开出"大排档火锅"上海首店，把生鲜市集直接搬进了店里；几乎同时，在普陀区的上海环球港，三位体操奥运冠军空 降，为超千平米的"超级安踏"旗舰店揭幕；而在浦东，陆家嘴中心L+Mall的千平米室外冰场和旋转木马也已成为冬日奇景。从"逛着吃"到"玩着买"，这个岁 末，上海市民的消费选择正变得前所未有的丰富多彩。 环球港上演"冠军秀"：奥运冠军助阵，安踏千平米旗舰店开业 此次活动不仅仅是简单的明星站台，更是环球港独有的"微洽展"模式的一次集中展示。商场与品牌方联手，将新品发布、模特走秀、游戏互动融为一体，甚 至月星集团高管也亲自下场与模特同台"带货"。为了赋能品牌，环球港动用了其标志性的双塔霓虹、户外大屏、中庭吊幔等视觉资源 ...

近日，全国零售业创新发展大会召开，商务部副部长盛秋平表示，零售业正由"价格驱动"转向"体验驱动"。在此背景下，苏宁易购加速零售业态创新，通过 门店场景升级拓展，打造以Suning Max为代表的体验型消费空间，助力线下消费潜力释放。 截至今年12月，苏宁易购已在全国布局超150家Suning Max、Suning Pro大店，其中Suning Max店近20家，覆盖南京、北京、上海、杭州、无锡、合肥、福 州、厦门、广州、重庆、成都、南昌、太原、郑州、沈阳、哈尔滨等核心城市，体验型零售网络逐步完善。 当前，随着消费需求从"比价格、看参数"转向"重场景、重体验"，生活方式与兴趣需求正成为影响消费决策的重要因素。顺应这一变化，Suning Max店真实 复刻居家生活场景，将家电、家装与实际使用环境深度融合，让消费者在沉浸式体验中完成决策，从源头提升消费信任度与购买意愿。 这种以体验为核心的转变，正在门店端加速显现成效。北京中塔Suning Max店开业两天，5万元以上套购订单占比达35.3%；南昌八一广场Suning Max店开业 期间，销售客单价较当地门店平均水平提升20%。同时，门店打造"私享家"家装局改专区， ...

□本报记者 王昱炟 张舒琳 2025年，中国消费赛道骤然升温，迎来一轮由资本巨头主导的"扫货式"投资，资本用真金白银对中国消 费市场投下信心票。 密集落地的一系列重磅交易中，不少为"资本+产业"的深度结合案例，越来越多的全球消费品牌寻求与 中国本土资本战略合作。在消费结构转变的背景下，消费并购的运作逻辑发生深刻变化，催生了更 多"控股主导"型并购投资交易。 巨头纷纷下注 近日，"英格卡集团打包出让荟聚股权"的消息落地。国内知名不动产私募股权基金高和资本与英格卡购 物中心宣布战略合作，计划共同设立一只专项不动产基金，该基金将持有分别位于北京、无锡和武汉的 三座荟聚购物中心。高和资本表示，合作将在获得相关主管部门的批准后正式生效，此次合作将助力英 格卡长期战略布局，同时为其开辟进入中国不动产证券化市场的通道。 根据协议，高和资本将担任该基金的基金管理人及执行合伙人；英格卡则将作为普通合伙人及基石投资 者，继续拥有荟聚品牌并经营这些购物中心，保持荟聚品牌和运营的品质。 "随着人口的迁移和消费主力的回归，下沉市场的消费力在提升，对产品质量和性价比的追求更胜以 往，我们看到了一些从下沉市场发展起来的消费品企业和品牌，具 ...

Group 1: Luxury Goods Market - The Italian luxury goods association reports that the "crisis peak" in the Chinese market has passed, with a projected global luxury market growth of 5% by 2026, driven by recovering consumer confidence in China [3][4] - The report highlights significant market differentiation, with China expected to grow by 4%, while North America and the Middle East are projected to grow by 4.5% and 6%, respectively [3][4] - Key challenges for the industry include price dynamics, geopolitical factors, and sustainability [4] Group 2: Children's Clothing Market - The children's clothing market is experiencing accelerated concentration, with the top 10 brands expected to reach a CR10 of 31% by 2025, driven by leading brands like Balabala and Jinfa Labi [6][8] - Despite declining birth rates, the market is shifting towards a "consumption dividend," with Gen Z parents prioritizing brand, technology, and sustainability [5][8] - The market is projected to reach 473.8 billion yuan by 2025, attracting various players due to high profit margins [5] Group 3: Underwear Industry - The domestic underwear industry is showing signs of "weak recovery and strong differentiation," with major brands reporting varied revenue performance in Q3 2025 [7] - Aimer's revenue increased slightly by 0.16%, but it faced net losses due to weak mid-to-high-end demand [7] - Brands like Langsha and Huijie are experiencing growth through differentiated strategies, while others like Yimin Group's Gujin brand are struggling with revenue declines [7] Group 4: Eyewear Industry - The global eyewear market is expected to exceed $330 billion by 2030, with a CAGR of 8.6%, driven by increased screen time and aging populations [6] - The Asia-Pacific region is projected to become the fastest-growing market due to population growth and urbanization [6] Group 5: Fashion and Apparel Trends - Decathlon is attempting to reshape its brand image by collaborating with the French space agency to launch a space suit, aiming to shift consumer perception from "affordable" to "high-end" [9][10] - The rise of self-media IPs has enabled brands like Yingshijifeng to achieve significant sales in the apparel e-commerce sector, although reliance on IP poses risks [11] - ANTA's recent financial performance indicates a strong focus on high-end sports apparel, with a notable increase in revenue and profit margins [12][20] Group 6: Market Dynamics and Challenges - The luxury goods market in China is expected to contract by 3%-5% this year, with a shift towards experiential consumption and a focus on health and interpersonal connections [6] - Traditional brands like Diana have struggled to adapt to changing consumer preferences, leading to their exit from the Chinese market [17] - The competitive landscape is intensifying, with brands needing to innovate and enhance operational efficiency to thrive [19][20]

12月4日，由天津市商务局指导、天津津云新媒体集团主办的"焕新生·见未来——第九届天津商业风云 评选"颁奖盛典圆满落幕。远洋集团旗下商业项目天津远洋乐堤港、天津生态城远洋未来广场两大购物 中心获评2025年度"商业风云项目"。 12月4日，由天津市商务局指导、天津津云新媒体集团主办的"焕新生·见未来——第九届天津商业风云 评选"颁奖盛典圆满落幕。远洋集团旗下商业项目天津远洋乐堤港、天津生态城远洋未来广场两大购物 中心获评2025年度"商业风云项目"。 今年以来，天津乐堤港与天津生态城未来广场相继完成品牌焕新升级，实现了从空间场景到业态内容的 进化迭代，更深度贴合了当前以"首店经济、体验式消费、场景创新"为核心的商业趋势，进一步激活区 域消费活力。 今年以来，天津乐堤港与天津生态城未来广场相继完成品牌焕新升级，实现了从空间场景到业态内容的 进化迭代，更深度贴合了当前以"首店经济、体验式消费、场景创新"为核心的商业趋势，进一步激活区 域消费活力。 位于天津津滨大道核心商圈的远洋乐堤港，以"首店经济"为引擎，持续引进多家区域及城市级首进品 牌，全面覆盖潮流时尚、创意餐饮与前沿科技体验等领域，构筑多元消费矩阵。项目成 ...