Group 1 - The article highlights the innovative consumption experiences being developed across various regions in China, particularly in Harbin, where attractions like the "snow house hot pot" are gaining popularity among tourists [1] - The marketing department of Harbin Ice and Snow World reports that this winter, they have introduced multiple new consumption scenarios and free access to ice skating and skiing areas, catering to diverse visitor needs [1] - There is a shift in consumer behavior from merely seeking functional satisfaction to desiring emotional experiences, as seen in the popularity of blind boxes among consumers in Hebei [1][2] Group 2 - The founder of a cultural and creative brand in Hebei notes that the concept of blind boxes is integrating with the local cultural tourism industry, leading to innovative products that incorporate traditional craftsmanship [3] - The recent "Old Brand Carnival" in Zhejiang attracted 300,000 visitors and generated over 10 million yuan in sales, showcasing traditional products and non-material cultural heritage [4] - Local vendors at the carnival reported high demand for traditional foods, with long queues indicating strong consumer interest in heritage products [4]