央广网北京1月23日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道，新年伊始，各地 不断创新场景、优化服务，激发消费新活力。 在黑龙江，哈尔滨冰雪大世界除了超级冰滑梯、"雪花摩天轮"，眼下，"雪屋火锅"也成为热门体验 项目。以雪为屋、以冰为桌，让山东游客王国虹直呼过瘾。 王国虹：虽然说外面是零下20多度，但是里边确实是热气腾腾的，感觉就是羊肉片在这个冰桌上涮 着，口感特别好。 哈尔滨冰雪大世界市场营销部副部长孙泽旻介绍，这个冬天，园区满足游客多元化需求，让"冷资 源"持续释放"热效应"。 温岭市民邵婉丹：特地过来逛一下，（买了）香菇、荞片，种类蛮多的，蛮好，由你选，蛮好。 充满"年代感"的集市唤起几代人的共鸣。主办方统计，本次巡回展吸引客流30万人次，成交额超千 万元。 摊主王文军：我们在做的是糕尖胚，也是我们温岭的传统美食，他们都在排队，要大概排半个小时 左右就能买到。 随着多元化、个性化消费需求的兴起，许多人消费的目的正悄然从"功能满足"变为"情感体验"。在 河北石家庄湾里庙步行街的一家潮玩品牌店里，消费者李嘉熙正在选购盲盒。 李嘉熙：今天我又抽了一个盲盒，这个IP挺火的，现在越来越大了，所以就想 ...

Group 1 - The winter tourism consumption trend is on the rise, with various "ice and snow" themed activities being developed in Heilongjiang, including "ice and snow + food," "ice and snow + health," and "ice and snow + sightseeing" [2] - Harbin Ice and Snow World has attracted nearly 1.5 million visitors since its opening in December last year, featuring a unique "snow house hot pot" experience [2] - Jilin's Da'an has become a popular winter destination with its steam locomotive exhibition, offering an "industrial knowledge + ice and snow experience" [2] - Hebei's Chengde is hosting various ice and snow events while promoting boutique tourism routes and hotel discounts, boosting related consumption in dining, transportation, and shopping [2] - In Qinghai's Menyuan County, the peak viewing period for rime has led to a daily visitor count exceeding 8,000, connecting rime viewing points with surrounding natural attractions [2] Group 2 - In Sichuan's Yibin, over 20,000 acres of rapeseed flowers are blooming, driving a "flower viewing economy" with immersive projects like tasting local cuisine and ecological camping, attracting over 60,000 visitors in just one week [4] - Guizhou's Libo is showcasing thousands of plum blossoms, enhancing visitor experience through events like a boutique plum blossom exhibition, classical music performances, and a hiking competition [4]

Group 1 - The winter tourism market in China is experiencing a surge due to the trend of "south-north exchange," where northern residents seek warmth in the south while southern residents travel to the north for snow activities [1][2] - Major ski resorts in northern China have opened earlier this year, with some, like the Xinjiang Keketohai Ski Resort, starting their season on October 12, leading to a 51.6% increase in hotel bookings for the upcoming Spring Festival compared to the previous year [1] - Popular winter travel destinations include Harbin, Mudanjiang, Shenyang, Changchun, Hohhot, and Altay in Xinjiang, with significant interest from southern cities such as Shanghai, Hangzhou, Guangzhou, Shenzhen, and Chengdu [1] Group 2 - The winter tourism experience is diversifying, with new activities such as snow house hot pot, ice fishing, and snow meditation becoming popular, indicating a shift from sightseeing to immersive experiences [2] - Data from Tongcheng Travel shows that the demand for southern travel products has increased significantly earlier this year, with popular routes including Harbin to Sanya and Shenyang to Sanya [2] - The demographic of travelers is evolving, with younger generations, particularly those born in the 1990s and 2000s, increasingly participating in long-term stays in southern provinces, accounting for 26% of travel orders [3] Group 3 - The trend of "wintering" is expanding beyond older generations to include young professionals and families, with a notable increase in flexible travel arrangements that avoid peak periods [3] - The rise of younger travelers reflects a change in lifestyle preferences, with a growing interest in exploring new destinations and experiences, facilitated by the popularity of homestays [3]

央视网消息：近期，各地冰雪旅游热度持续攀升，特色冰钓、雾凇漂流、雪屋火锅等吸引大批游客 沉浸式感受北国风光。 ...

Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].

Core Insights - The integration of cultural and tourism industries in Antu County has become a new driving force for high-quality development, showcasing innovative business models and improved quality and efficiency during the 14th Five-Year Plan period [1] Group 1: Cultural and Tourism Development - Antu County has been actively promoting the upgrade of scenic spots through standardized service construction, enhancing the brand image of "the first county of Changbai Mountain" [3] - A series of nearly 100 cultural and tourism events, such as "Meet Changbai Mountain: Night Tour of Antu Season" and "Antu Changbai Mountain Winter Snow Bath," have been organized, introducing over 100 experiential projects like snowmobiles and cliff coffee, significantly increasing brand appeal [3] Group 2: Tourism Growth Metrics - The number of national A-level tourist attractions in Antu County has increased to 18, with an expected visitor reception of 34.49 million and total tourism expenditure reaching 42.162 billion yuan during the 14th Five-Year Plan period, representing a 98.6% and 60.9% increase in visitor numbers and spending compared to the 13th Five-Year Plan [4] Group 3: Investment in Cultural Tourism Projects - A total investment of 31.2 billion yuan has been planned for 184 cultural tourism projects, with 100 projects to be implemented during the 14th Five-Year Plan period, amounting to 11.4 billion yuan, consistently ranking high in state-level project evaluations [6] - The deep integration of cultural tourism is driving regional development, contributing to tourism-driven wealth for residents and cultural prosperity for the county [6]

Core Viewpoint - The Harbin Ice and Snow World is set to accelerate its ice scenery construction with the utilization of 200,000 cubic meters of stored ice from the previous winter season, allowing for an earlier opening in mid-December [1][4][6]. Group 1: Ice Storage and Utilization - The stored ice, collected from the Songhua River during the last major cold period, amounts to 200,000 cubic meters, which is equivalent to covering 28 standard football fields with one meter of ice [3][6]. - The ice has been preserved for 10 months and has an 80% utilization rate, showcasing effective storage techniques that combine ancient methods with modern insulation materials [10][8]. Group 2: Construction and Expansion Plans - The construction of the ice scenery has already begun, with ice blocks being transported to the verification site for quality checks before being used in the park [14]. - The total volume of ice and snow for this year's Harbin Ice and Snow World is expected to reach 400,000 cubic meters, with the park area expanding from 1 million square meters to 1.2 million square meters [14].

Core Insights - The Chinese ice and snow industry is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with an estimated 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth and Trends - The ice and snow industry in China is expected to grow from 980 billion yuan in 2024 to 1,005.3 billion yuan in 2025, marking a significant milestone [4] - The early opening of ski resorts, such as the Koktokay International Ski Resort in Xinjiang, which opened on October 12, 2024, has contributed to a longer consumption period and increased consumer enthusiasm [8][11] - The trend of "North Snow South Move" is gaining momentum, with indoor ski resorts in southern cities experiencing rapid growth, breaking geographical and climatic barriers [12][13] Group 2: Consumer Engagement and Experience - The opening of ski resorts has led to a surge in hotel bookings, with a 51.6% increase in reservations in Fuyun County, Xinjiang, within a week of the resort's opening [11] - Indoor ski resorts are becoming a significant part of the market, with 66 operational facilities in China, reflecting a 10% increase from the previous year [12] - The indoor ski market is projected to contribute 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing participation, with a compound annual growth rate of 15.37% [13] Group 3: Innovation and Diversification - The ice and snow economy is evolving from a focus on skiing and ticket sales to a more integrated model that includes tourism, events, and various innovative business formats [16][19] - New offerings such as "skiing + hot springs" and "skiing + wellness" are emerging, enhancing the overall consumer experience [18] - The competition in the ice and snow economy is shifting from resource availability to the ability to innovate and create diverse experiences [19]

Core Insights - The winter ice and snow tourism season in Liaoning is expected to be vibrant, with significant growth in hotel bookings around ski resorts, indicating a strong demand for winter sports activities [1] - The peak season for skiing is anticipated in December and January, with a more than 50% month-on-month increase in hotel bookings for ski resorts across various locations [1] - A new demographic of young skiers, particularly those born after 2010, is emerging, prompting ski destinations to offer student discounts and promote educational winter tourism [1] - The concept of ice and snow tourism is evolving from simple skiing experiences to a more diversified "ice and snow +" model, incorporating unique activities like hot pot in snow houses, ice fishing, and snowmobiling [1] - China is becoming a new destination for global snow sports enthusiasts, with a notable increase in flight bookings by non-Chinese passport holders to domestic destinations, particularly Dalian, which ranks among the top ten popular destinations for foreign visitors this winter [1]