（来源：衢州日报） 转自：衢州日报 进入冬季，我国北方地区不少老人开启了"候鸟模式"，南下避寒。与此同时，南方人对冰雪的追寻和北 方人对温暖的向往同样热烈，不少南方人到北方来旅游。这一"南北互换"过冬趋势，推动冬季旅游市场 持续升温。 值得关注的是，除"候鸟"老人外，今年不少年轻的网络新职业工作者、亲子家庭等也选择去南方"猫 冬"。途家民宿平台数据显示，今年12月9日至明年4月30日，在海南、云南、广西、广东、福建、贵 州、四川等南方省份，连续入住超过7天的旅居订单中，"95后"和"00后"的订单占比达到26%，超过四 分之一；其中，"00后"的旅居订单量增速最快，同比增长27%。从入住时间来看，他们的旅居安排更具 灵活性，偏好错峰出行，避开了春节高峰期。 从各平台明年春节前的机票和酒店预订情况看，热门冰雪旅游目的地包括哈尔滨、牡丹江、沈阳、长 春、呼和浩特、新疆阿勒泰等。在去哪儿旅行平台上，顶流哈尔滨依旧人气不减，客源多来自上海、杭 州、广州、深圳、成都等南方城市。 今年冬季旅游玩法也更加丰富。雪屋火锅、围炉煮酒、冰钓、雪地摩托、雪地冥想等新体验层出不穷， 带给游客更多新鲜感。冰雪研学游成为新热点，孩子们不 ...

央视网消息：近期，各地冰雪旅游热度持续攀升，特色冰钓、雾凇漂流、雪屋火锅等吸引大批游客 沉浸式感受北国风光。 ...

Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].

安图县持续推动文化事业与旅游产业深度融合，不仅让文化资源真正"活"起来，也让旅游发展不 断"火"起来。"十四五"以来，文旅产业已成为全县高质量发展的新动能，交出了一份业态创新、质效双 升的亮眼答卷。 围绕文化旅游、边境商贸、美丽健康、基础设施和社会民生领域谋划总投资312亿元的文旅项目184 个，"十四五"时期实施项目100个，总投资114亿元，文旅项目在州级重点项目评比中连续两年名列前 茅。安图正以文旅深度融合推动区域发展，持续实现旅游富民、文化兴县。(王琦) (图片来源：安图县委宣传部/供图) 以服务标准化建设为抓手，全面推进景区提质升级，并着力擦亮"长白山第一县"品牌形象。通过持续举 办"相约长白山·夜游安图季""安图长白山沐雪之冬"等系列文旅活动近百场，联动景区创新推出雪地摩 托、雪屋火锅、悬崖咖啡、矿泉漂流等100余种体验项目，品牌吸引力显著增强。 全县旅游吸引力持续增强，国家A级旅游景区数量已扩增至18个。"十四五"期间，预计游客接待量将达 3448.9万人次，旅游总花费攀升至421.62亿元，接待人次与消费规模较"十三五"时期分别增长98.6%和 60.9%。 ...

Core Viewpoint - The Harbin Ice and Snow World is set to accelerate its ice scenery construction with the utilization of 200,000 cubic meters of stored ice from the previous winter season, allowing for an earlier opening in mid-December [1][4][6]. Group 1: Ice Storage and Utilization - The stored ice, collected from the Songhua River during the last major cold period, amounts to 200,000 cubic meters, which is equivalent to covering 28 standard football fields with one meter of ice [3][6]. - The ice has been preserved for 10 months and has an 80% utilization rate, showcasing effective storage techniques that combine ancient methods with modern insulation materials [10][8]. Group 2: Construction and Expansion Plans - The construction of the ice scenery has already begun, with ice blocks being transported to the verification site for quality checks before being used in the park [14]. - The total volume of ice and snow for this year's Harbin Ice and Snow World is expected to reach 400,000 cubic meters, with the park area expanding from 1 million square meters to 1.2 million square meters [14].

Core Insights - The Chinese ice and snow industry is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with an estimated 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth and Trends - The ice and snow industry in China is expected to grow from 980 billion yuan in 2024 to 1,005.3 billion yuan in 2025, marking a significant milestone [4] - The early opening of ski resorts, such as the Koktokay International Ski Resort in Xinjiang, which opened on October 12, 2024, has contributed to a longer consumption period and increased consumer enthusiasm [8][11] - The trend of "North Snow South Move" is gaining momentum, with indoor ski resorts in southern cities experiencing rapid growth, breaking geographical and climatic barriers [12][13] Group 2: Consumer Engagement and Experience - The opening of ski resorts has led to a surge in hotel bookings, with a 51.6% increase in reservations in Fuyun County, Xinjiang, within a week of the resort's opening [11] - Indoor ski resorts are becoming a significant part of the market, with 66 operational facilities in China, reflecting a 10% increase from the previous year [12] - The indoor ski market is projected to contribute 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing participation, with a compound annual growth rate of 15.37% [13] Group 3: Innovation and Diversification - The ice and snow economy is evolving from a focus on skiing and ticket sales to a more integrated model that includes tourism, events, and various innovative business formats [16][19] - New offerings such as "skiing + hot springs" and "skiing + wellness" are emerging, enhancing the overall consumer experience [18] - The competition in the ice and snow economy is shifting from resource availability to the ability to innovate and create diverse experiences [19]

Core Insights - The winter ice and snow tourism season in Liaoning is expected to be vibrant, with significant growth in hotel bookings around ski resorts, indicating a strong demand for winter sports activities [1] - The peak season for skiing is anticipated in December and January, with a more than 50% month-on-month increase in hotel bookings for ski resorts across various locations [1] - A new demographic of young skiers, particularly those born after 2010, is emerging, prompting ski destinations to offer student discounts and promote educational winter tourism [1] - The concept of ice and snow tourism is evolving from simple skiing experiences to a more diversified "ice and snow +" model, incorporating unique activities like hot pot in snow houses, ice fishing, and snowmobiling [1] - China is becoming a new destination for global snow sports enthusiasts, with a notable increase in flight bookings by non-Chinese passport holders to domestic destinations, particularly Dalian, which ranks among the top ten popular destinations for foreign visitors this winter [1]