2026 年作为 "十五五" 开局之年，其春节消费市场展现出消费从功能满足向 "意义与价值" 驱动转型的鲜明特征，理性与感性、悦己与顾家、怀旧与追新在 此实现融合，全国消费相关行业日均销售收入同比增长 13.7%，文旅、餐饮、智能绿色消费等多领域迎来爆发，同时跨区域人员流动量超 28 亿人次，超长 假期大幅提振消费景气度。餐饮、零售、旅游相关收入分别实现 31.2%、39.3%、39.6% 的同比增长，以旧换新政策惠及 2755.6 万人次，智能、绿色、服务 类消费成为市场新增长点。 报告梳理出 2026 春节消费 12 大核心趋势，折射出消费市场的深层变迁：新团圆经济双向奔赴，反向团圆与返乡游同步爆发，下沉市场成为复合型消费场 景；Z 世代掌握家庭消费主导权，成为春节主理人，个性化、创意化融入传统节日消费；面子消费退潮，"心价比" 成为关键，消费者更注重消费的情绪疗愈 与情感满足；本地文化崛起成为消费新引擎，非遗体验、土特产 IP 化深受青睐；以旧换新政策推动品质觉醒，三四线及县域市场换新需求增速超一线城 市，智能绿色产品成首选；服务消费全面井喷，"花钱买时间" 成主流，上门经济、宠物托管等服务需求激增；即 ...

2月26日，南京最大潮玩陈列区，近千平方米的名创优品全新旗舰店型"超级名创SUPER MINISO"江苏 首店亮相龙湖河西天街，集齐名创顶流IP阵容，疯狂动物城、萌王Chiikawa、三丽鸥全家福、Yoyo酱全 系等，名创顶流IP一次性集结，盲盒、手办等，热门IP产品一应俱全，妥妥的"潮玩天堂"。 （来源：南京晨报） 新华报业视觉中心记者 宋宁 摄 转自：南京晨报 ...

Group 1 - The core viewpoint is that short-term beer consumption is expected to improve due to the gradual recovery of the dining sector and moderate inflation expectations, while long-term trends indicate a stable beer consumption volume supported by core consumer demographics and a shift towards premiumization [1][3] - Major beer companies are actively promoting festive marketing strategies for the 2026 Spring Festival, focusing on cultural themes and digital engagement to enhance brand competitiveness [1] - Inventory management among leading beer companies remains strong, with positive growth in offline market stocking for the Spring Festival, showing a 5.7% year-on-year increase in GMV during the stocking period [1] Group 2 - The beer sector has experienced weak sales performance in 2024, primarily due to slow recovery in consumption and a decline in the contribution rate from on-premise channels, while non-on-premise channels are becoming the main growth drivers [2] - The restaurant market is showing signs of recovery, with a higher opening rate than closing rate, which is expected to provide solid sales support for beer consumption, particularly in lower-tier markets [3] - There is significant potential for upgrading the beer consumption structure in China, with a long-term trend towards premiumization, as evidenced by the comparison of market shares of mid-to-high-end beers in China versus the US and Japan [3]

年会还请了明星沈腾，王宁和沈腾现场复刻了《羞羞的铁拳》名场面——沈腾喊"你过来啊"，王宁突然一记寸拳，腾哥下意识缩脖子的真实反应，直接把 现场笑翻。 福利更是实打实：现场人手一份"马力全开"糖胶盲盒伴手礼；《飞驰人生3》双人电影票1000份免费送；30份未发售的"MEGA SPACE MOLLY风火轮"潮 玩免费抽。 这是前所未有的。往年泡泡玛特年会从未如此出圈，更没见过创始人亲自登台表演。 2026年，泡泡玛特办了场最高调的年会。 创始人王宁直接甩掉工装，上台打了一套咏春拳，行云流水，有模有样。其打咏春的视频24小时内刷爆社交平台，年会直接出圈登上热搜。 为什么今年突然这么大场面？答案很简单：有钱了，有底气了。 王宁在年会上高兴的对员工表示：LABUBU全年销量超1亿只、全品类全IP产品销量超4亿只。 2025年，LABUBU成了全球现象级IP。上半年，泡泡玛特营收达138.8亿元，同比增长204.4%。"感觉今年300亿也很轻松。"2025年中期业绩报告会上，王 宁语气淡然。这一年，公司市值还一度冲上4504亿港元。 这一年发生的一切，把这个1987年出生的河南人推到了从未站过的高度。 去年6月，据福布斯 ...

（来源：千龙网） 春节期间 各大商场年味浓 宜家家居 毛绒玩具区 商场里的亲子体验区 2026年马年春节，北京迎来9天超长假期，在"乐购新春·京彩四季"全域促消费活动牵引下，全市消费市 场呈现出客流爆棚、销售激增、业态创新、品质升级的火热态势。 来自北京市商务局、市文旅局及重点商圈监测数据显示，今年春节北京消费市场规模再创新高、结构持 续优化、活力全面迸发，不仅稳稳拿下一季度乃至全年经济的 "开门红"，更以文化赋能、科技加持、 服务领跑、全域联动的鲜明特征，勾勒出首都消费升级的新图景，为2026年北京经济持续回升向好、内 需动力不断增强奠定了坚实基础，展现了国际消费中心城市的活力与魅力。 数据全线飘红 "开门红"成色十足 消费引擎强势拉动 去王府井接丈夫下班的小张没想到初一会有这么多的人，2公里的路堵了接近半个小时；准备初五外出 聚餐的老赵初一就打了十几个餐厅的电话，不仅没有订到包间，就连大桌都是餐厅临时给拼装的；过年 到天坛去祈福的小侯，地铁口一出来就愣住了，夸张的人流，行人几乎挪不动脚步；有的餐厅经理春节 期间一天的微信步数超过5万，有的商场销售忙到利用休息间隙回复客户的微信，以至于忘了午饭时 间…… 马 ...

盲盒不能七天无理由退换，合法吗？ 中新网北京2月25日电(记者 王昊 刘星晨)随着盲盒消费持续升温，与之相关的消费纠纷也同步攀升。近 期，黑猫投诉平台及各大社交媒体上，不少消费者反映，自己通过线上渠道购买盲盒后，提出退货退款 申请时均遭到商家拒绝。 这一现象也引发了一些消费者的质疑：盲盒产品一刀切地标注"不支持七天无理由退换"，究竟是否属于 霸王条款？ "不支持七天无理由退换" 记者在多个流量较大的电商平台搜索"盲盒"发现，服装、护肤品、化妆品等相对小众的盲盒品类，大多 支持七天无理由退换；而话题度更高、交易体量更大的玩偶、手办类盲盒，商家普遍标注"不支持七天 无理由退换"，成为行业常态。 以52TOYS淘宝旗舰店为例，该店铺直接售卖的毛绒公仔可正常享受七天无理由退换服务，但当毛绒公 仔以盲盒形式售卖时，便明确标注不支持该服务。 电商平台截图。 电商平台截图。 这并非单个品牌的个例。泡泡玛特、拳头游戏、miniso名创优品、TOPTOY、迪士尼等多个涉足盲盒销 售的线上店铺，其盲盒类产品的详情页中，均清晰标注了"不支持七天无理由退换"的提示。 记者就此咨询了淘宝、京东以及抖音平台。其中，淘宝客服回复了平台要求 ...

中新网北京2月25日电(记者王昊刘星晨)随着盲盒消费持续升温，与之相关的消费纠纷也同步攀升。近 期，黑猫投诉平台及各大社交媒体上，不少消费者反映，自己通过线上渠道购买盲盒后，提出退货退款 申请时均遭到商家拒绝。 这一现象也引发了一些消费者的质疑：盲盒产品一刀切地标注"不支持七天无理由退换"，究竟是否属于 霸王条款？ "不支持七天无理由退换" 记者在多个流量较大的电商平台搜索"盲盒"发现，服装、护肤品、化妆品等相对小众的盲盒品类，大多 支持七天无理由退换；而话题度更高、交易体量更大的玩偶、手办类盲盒，商家普遍标注"不支持七天 无理由退换"，成为行业常态。 以52TOYS淘宝旗舰店为例，该店铺直接售卖的毛绒公仔可正常享受七天无理由退换服务，但当毛绒公 仔以盲盒形式售卖时，便明确标注不支持该服务。 电商平台截图。 电商平台截图 这并非单个品牌的个例。泡泡玛特、拳头游戏、miniso名创优品、TOPTOY、迪士尼等多个涉足盲盒销 售的线上店铺，其盲盒类产品的详情页中，均清晰标注了"不支持七天无理由退换"的提示。 记者就此咨询了淘宝、京东以及抖音平台。其中，淘宝客服回复了平台要求7天无理由退货的产品品 类，其中并未明确 ...

2026年马年春节假期收官，作为观察中国经济活力的重要窗口，今年新春消费市场呈现出"科技感拉 满、文旅势头强劲、线上线下（300959）融合"的鲜明特征，与"十五五"规划建议中"大力提振消费""培 育新型消费"的导向形成精准呼应。 从春晚舞台上完成高空翻转的人形机器人，到千家万户中"一句话下单"的AI消费助手；从景区里一机难 求的机器人租赁服务，到下沉市场爆发式增长的AI预订订单，前沿科技正以润物细无声的姿态融入团 圆场景。 机器人、AI服务等新兴消费领域，更是涌现出数倍乃至数十倍的增长奇迹。这场新春消费热潮，不仅 点亮了万家灯火的幸福年味，更勾勒出"十五五"时期中国经济高质量发展的新动能与新图景。 机器人"一机难求"，黄金"吸粉"年轻人 "除夕当晚，单价近63万元的银河通用G1工业机器人上架几分钟就售罄，宇树科技、松延动力、魔法原 子等品牌的消费级产品也被抢购一空。"京东平台相关负责人表示，春晚开播两小时内，平台机器人搜 索量环比增长超300%，客服咨询量增长460%，新增订单覆盖全国超100座城市。 2026年马年春节，机器人彻底告别"实验室展品"身份，成为消费市场最忙碌的"新宠"，线上抢购火爆与 线下租 ...

Core Insights - The traditional Chinese New Year customs are evolving, incorporating new stories and experiences while maintaining the essence of family reunion and cultural significance [1][13]. Group 1: Changes in Consumer Behavior - The concept of "nianhuo" (New Year goods) has shifted from being a necessity to a means of self-expression and emotional connection, reflecting a more affluent society [3][4]. - Over 300 million users have purchased intangible cultural heritage products on Douyin, with a 43% year-on-year increase in related merchants [3]. Group 2: New Purchasing Methods - New purchasing options for "nianhuo" include live streaming by e-commerce hosts and mobile markets, enhancing consumer engagement [4][5]. - The integration of online and offline shopping experiences allows consumers to access global products without leaving their local areas [4]. Group 3: Evolving Reunion Practices - The trend of "reverse reunion" and traveling for the New Year is becoming common, with families opting for more relaxed and quality time together [7][9]. - The China Travel Association reports that family trips, especially those involving three generations, account for 34% of travel bookings during the Spring Festival [9]. Group 4: New Experiences and Cultural Events - Various regions are offering innovative cultural experiences, such as VR experiences and live performances, to enhance the festive atmosphere [12]. - Younger generations are increasingly prioritizing experiential celebrations over traditional family gatherings, reflecting a shift in cultural values [12].

Core Insights - The article highlights the vibrant marketing activities in Beijing's shopping malls during the Spring Festival, focusing on traditional cultural experiences and emotional consumption trends [3][4][16]. Group 1: Spring Festival Marketing Activities - Shopping malls in Beijing are enhancing their New Year marketing with various activities, including lion dances and intangible cultural heritage experiences, to create a festive atmosphere [3][4]. - Haidian Joy City has organized a series of themed events titled "Celebrate the New Year with Haidian Joy City," integrating cultural experiences, emotional connections, and leisure shopping [4]. - Dragon Lake Group's "Tianjie Temple Fair" is being held across nearly a hundred shopping centers nationwide, emphasizing traditional culture and immersive experiences [4][5]. Group 2: Unique Store Formats - The "zero store" and "first store" formats are gaining popularity, attracting customers with unique products and experiences [10][12]. - The first Miniso store in Beijing features a large area with various product categories, including toys and beauty items, and has become a popular destination for shoppers [10][12]. - The Daoxiangcun zero store in Dongsi offers freshly baked products and unique styles, appealing to both locals and tourists [14]. Group 3: Emotional Consumption Trends - There is a noticeable shift in consumer behavior towards emotional consumption, especially among younger demographics, who are increasingly purchasing novelty items like blind boxes for festive celebrations [16][17]. - The "PUCKY Knock Knock Series" has become a hot item, reflecting the trend of consumers seeking unique and meaningful purchases during the holiday season [17][19]. - Marketing strategies are also focusing on the zodiac theme, with creative installations attracting public interest and engagement [20].