Group 1 - The core story revolves around a mother seeking a refund for a zoo annual pass due to her child's serious illness, which led to a significant act of kindness from the zoo [2][3][68] - The South Tong Forest Wild Animal Park not only refunded the annual pass fee of 588 yuan but also donated 50,000 yuan in cash and over 12,000 yuan from a wishing well, while allowing the family to keep their annual pass permanently [3][68] - This act of goodwill garnered widespread attention and praise on social media, significantly increasing the zoo's popularity and boosting tourism in the surrounding area [4][5][66] Group 2 - The phenomenon of the "Snow Cake Monkey" at the Changchun Animal and Botanical Park illustrates a different approach to engaging visitors through humor and relatable content [7][10] - The character, portrayed by actor Wang Tiezhu, gained immense popularity on social media, leading to a surge in visitors to the park and creating a new form of interactive experience for guests [14][16][17] - The success of the "Snow Cake Monkey" reflects a broader trend where emotional engagement and relatable content drive tourism and visitor participation in urban cultural experiences [25][72] Group 3 - The Red Mountain Forest Zoo in Nanjing transformed its financial situation by leveraging social media and creating relatable animal characters, leading to a significant increase in visitor engagement and merchandise sales [31][62] - The zoo's innovative marketing strategies, including the creation of animal IPs and relatable content, have resulted in a substantial increase in revenue from younger demographics [56][59] - The combination of emotional storytelling and interactive experiences has redefined the role of zoos in urban tourism, making them vital components of city culture and economy [70][75]