Core Viewpoint - The Ordos Wildlife Park has successfully integrated creative content and engaging animal IPs to become a phenomenon in regional cultural tourism, demonstrating innovative strategies in the era of cultural tourism integration [3][8]. Group 1: Creative Content and Engagement - The "Fat Mermaid" performance at the Ordos Aquarium has captivated audiences, showcasing a unique interpretation of the mermaid concept that challenges traditional beauty standards [3][5]. - The performance video has garnered significant online attention, with 3.6 million views, 98,000 likes, and over 400,000 shares and comments, highlighting the effectiveness of unconventional marketing strategies [3][5]. Group 2: Animal Interaction and Education - The interaction between visitors and the artificially raised golden leopard twins has created a heartwarming narrative, enhancing public engagement through educational content and emotional storytelling [5][6]. - The "Most Dedicated Working Leopard" video has received over 69,000 likes, showcasing the appeal of combining nurturing stories with adorable animal behavior [5]. Group 3: Digital Marketing and Visitor Engagement - The park has effectively utilized social media platforms, particularly Douyin, collaborating with nearly 100 influencers to create immersive experiences that attract a wide audience [6][8]. - The official live streaming sessions have ranked among the top 50 scenic area live streams in the country, converting online engagement into substantial offline visitor traffic [6][8]. Group 4: Visitor Statistics and Market Demand - From January to August this year, the Ordos Wildlife Park has welcomed a total of 850,000 visitors, reflecting a strong market demand for diverse, authentic, and emotionally resonant cultural tourism content [8].

8月12日是世界大象日。当天，智通财经（www.thepaper.cn）记者从上海野生动物园（以下简称"上野"）获悉，非洲象家族今年又添新成员——5 月22日凌晨，象群首领"露丝"顺利诞下一头体重约90公斤的雌性小象，这是上野非洲象家族迎来的第三头幼崽。 作为象群的首位"千金"，这只小象略显娇小，但健康状况良好。目前，它和妈妈"露丝"生活在专为它们设置的育幼片区，这里还居住着"小白"母 子与"露露"母子。保育员表示，将象妈妈们安排在一起，是为了方便它们相互传授育幼经验，以实现更好的自然育幼。 上海野生动物园非洲象家族的第三头幼崽。本文图片均为 上海野生动物园 供图 上海野生动物园非洲象家族的首位"千金公主"。 保育员介绍，初为人母，体型高大的"露丝"对于娇小的幼崽也曾有些手足无措，即使小象努力站起身来也够不着"露丝"的乳房，急得"露丝"在原 地轻轻晃动着鼻子。保育员看在眼里急在心里，灵光一闪间，悄悄地将"露丝"身侧的地面铺上稻草垫高。此刻小象似乎也明白了，试探着迈向垫 高的区域，一次、两次……几次踉跄尝试后，小象终于成功含住了乳头，贪婪地吮吸起初乳。之后小家伙找到了更省力的办法，后肢稳稳蹬地， 使劲一撑，整个 ...

Group 1 - The core story revolves around a mother seeking a refund for a zoo annual pass due to her child's serious illness, which led to a significant act of kindness from the zoo [2][3][68] - The South Tong Forest Wild Animal Park not only refunded the annual pass fee of 588 yuan but also donated 50,000 yuan in cash and over 12,000 yuan from a wishing well, while allowing the family to keep their annual pass permanently [3][68] - This act of goodwill garnered widespread attention and praise on social media, significantly increasing the zoo's popularity and boosting tourism in the surrounding area [4][5][66] Group 2 - The phenomenon of the "Snow Cake Monkey" at the Changchun Animal and Botanical Park illustrates a different approach to engaging visitors through humor and relatable content [7][10] - The character, portrayed by actor Wang Tiezhu, gained immense popularity on social media, leading to a surge in visitors to the park and creating a new form of interactive experience for guests [14][16][17] - The success of the "Snow Cake Monkey" reflects a broader trend where emotional engagement and relatable content drive tourism and visitor participation in urban cultural experiences [25][72] Group 3 - The Red Mountain Forest Zoo in Nanjing transformed its financial situation by leveraging social media and creating relatable animal characters, leading to a significant increase in visitor engagement and merchandise sales [31][62] - The zoo's innovative marketing strategies, including the creation of animal IPs and relatable content, have resulted in a substantial increase in revenue from younger demographics [56][59] - The combination of emotional storytelling and interactive experiences has redefined the role of zoos in urban tourism, making them vital components of city culture and economy [70][75]

超5分钟按半小时计费？公示牌计费条款不醒目？近日，有市民向奥一新闻反映，深圳野生动物园园内代步车租赁存在现场 公示牌关键计费条款不醒目、小程序未显示完整收费条款、收费规则不合理等问题，呼吁园方协调解决相关问题，以保障 消费者合法权益并提升游客游玩体验。 针对此事，深圳野生动物园相关负责人回应称，该园代步车租车点有详细的收费标准公告，属游客自愿选择性消费，不存 在欺诈消费者行为。但因为该园服务细节上的不足导致游客投诉，园方深表歉意。目前，园方已请市场监督管理局联系游 客，由深圳野生动物园退还游客相应的款项；同时，正联系相关各方修改代步车计费规则，拟将"30分钟计段收费、不足30 分钟按30分钟收费"改为"5分钟计段收费、不足5分钟免收费"。 市民反映： 部分计费条款未以醒目方式提示 代步车收费规则不合理 市民陶女士向奥一新闻记者反映，其于5月24日在深圳野生动物园游玩时租赁了园内的代步车，使用时长2小时13分钟，产 生费用300元。据其描述，该代步车在周末及国家法定节假日的起步价为120元/60分钟，一小时后按60元/30分钟计算，"13 分钟不足半小时，也按半小时计价。" 从其提供的"易智出游"小程序截图界面 ...