Core Insights - The 18th Era Marketing Festival held in Chengdu highlighted the theme "IP Rolling Hot," showcasing industry elites and marketing experts, with October Rice's 2025 new rice season marketing recognized as an "Annual High-Quality Marketing Case" [1][3] Group 1: Marketing Strategy - October Rice's marketing practice effectively combined "industrial hard power + marketing soft power," providing a fresh example for IP marketing implementation [1][3] - The brand's strategy focused on "emotional resonance and authoritative endorsement," achieving efficient conversion from "traffic to trust to sales" [3][6] - The collaboration with popular young actor Ke Chun as the "Chunxiang Recommendation Officer" significantly enhanced brand recognition among the Z generation, aligning with their lifestyle of pairing food with entertainment [4][6] Group 2: Brand Trust and Authority - October Rice leveraged national media resources to strengthen its brand image as an industry leader, with co-founder Wang Bing discussing innovations in the food industry on a prominent platform [6][8] - The brand's commitment to "direct-from-farm to table" practices and its use of intelligent storage and order-based production systems have built consumer trust and highlighted its value in agricultural modernization [6][8] Group 3: Supply Chain and Long-term Growth - The brand's supply chain strategy includes "direct sourcing + intelligent storage + order-based production," ensuring quality and cost advantages [8] - October Rice has invested over 14 billion yuan in raw grain procurement from 2020 to 2024, establishing a win-win relationship with thousands of farmers and maintaining a leading market share in Northeast rice [8] - The combination of commercial and social value in its operations has enhanced consumer loyalty and established October Rice as a responsible national brand [8]