Core Insights - The article emphasizes the importance of adopting a "long-termism" approach to navigate uncertainties in life, particularly for individuals over 35 who may face career transitions and financial pressures [1][9]. Group 1: Principles for Business Selection - Principle One: Necessity - Choose businesses that fulfill essential needs rather than fleeting trends. For example, community services like hair salons that cater to stable consumer habits are more viable than trendy businesses like escape rooms [3][5]. - Principle Two: Anti-fragility - Opt for businesses that thrive on challenges rather than those that are easily disrupted. A repair shop for electric vehicles, which benefits from high demand during downturns, exemplifies this principle [5][6]. - Principle Three: Emotional Connectivity - Select businesses that foster personal relationships and trust, such as personal organizing services, which can lead to long-term customer loyalty and referrals [7][8]. Group 2: Long-term Business Viability - The article suggests that individuals over 35 should focus on businesses that can sustain them into their later years, emphasizing stability over high-risk ventures. This shift in mindset is crucial for ensuring financial security and personal fulfillment [9][10]. - The narrative illustrates that choosing the right business is akin to purchasing life insurance, providing a stable income and peace of mind, even if the business is not highly profitable [9].