Core Viewpoint - The article discusses how Xibei has recognized the essence of its issues and is making rational decisions to address them, particularly through strategies like reducing prices and issuing coupons to regain customer trust and business viability [3][10]. Group 1: Company Response to Crisis - Xibei's initial response to public criticism involved a confrontational approach, which was counterproductive and led to heightened consumer dissatisfaction [5][6]. - The decision by CEO Jia Guolong to clear his social media presence was a pivotal move, signaling a shift towards a more conciliatory strategy [6][8]. - The company has adopted a strategy of silence, price reduction, and coupon distribution, which has been proven effective in crisis management by other businesses [3][8]. Group 2: Pricing and Consumer Perception - The core issue driving consumer dissatisfaction was perceived high pricing, which Xibei has addressed by implementing an average menu price reduction of approximately 20% [8][10]. - The emotional response from consumers was not solely about the nature of the food (pre-prepared vs. fresh) but rather whether the pricing was justified [8][10]. - The issuance of substantial coupons, such as 100 yuan no-threshold coupons, has significantly influenced consumer behavior, leading to increased foot traffic despite initial negative sentiments [10][11]. Group 3: Operational Strategy - The primary goal for Xibei is to maintain operational flow and keep staff engaged, as a busy environment is crucial for sustaining business during challenging times [11][12]. - The article emphasizes that even if customers use coupons and spend little, the critical factor is to have them in the store to stimulate operations [11][12]. - The approach taken by Xibei reflects a broader strategy in the restaurant industry where maintaining operational activity is prioritized over immediate profit margins [11][12]. Group 4: Long-term Viability - Xibei's decisions, while appearing reactive, are ultimately aimed at ensuring the company's survival in a competitive and challenging market [15][16]. - The article concludes that the essence of the company's strategy is to focus on sustaining operations and adapting to consumer sentiment, which is vital for long-term success [15][16].