Core Viewpoint - The phenomenon of "entrepreneur IP" is reaching its end by mid-2025, revealing that it is more a product of public sentiment than a sustainable business strategy [1][4]. Group 1: Entrepreneur IP and Public Sentiment - Several prominent figures associated with entrepreneur IP, such as Yu Donglai and Lei Jun, have become less vocal or have withdrawn from the public eye, indicating a shift in the landscape [3]. - The rise of entrepreneur IP was fueled by public emotions, which can fluctuate like tides, leading to periods of both inflation and deflation in emotional value [5][6]. - The overproduction and consumption of emotions in the commercial discourse have led to a cycle of "emotional inflation" in the Chinese business environment [9]. Group 2: Trust and Emotional Value - Entrepreneurs have become symbols of trust and brand representation, especially when other trust mechanisms fail [10][11]. - The public's desire is not necessarily to judge reliability but to select a figure they are willing to trust, which alleviates anxiety in chaotic times [14]. - Emotional expressions have transformed into a resource and a form of currency, leading to a situation where emotional value has been excessively leveraged [21][22]. Group 3: The Paradox of Entrepreneur IP - The concept of entrepreneur IP creates a paradox where initial authenticity leads to a loss of personal identity, as entrepreneurs must conform to public expectations [35]. - Entrepreneurs are often trapped in a "shell" of public expectations, limiting their ability to express their true selves [25][28]. - The belief that entrepreneurs can control social emotions for long-term profit is fundamentally flawed, as emotions are unpredictable and cannot be easily managed [36][39]. Group 4: The Shift Back to Business Fundamentals - The decline of entrepreneur IP signals a return to the essence of business, which should be based on structure, organization, product efficiency, and delivery rather than emotional manipulation [51][53]. - The message for aspiring entrepreneur IP figures is to avoid trying to control emotions, as success is often a matter of timing and positioning rather than direct influence [54][55].