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情趣内衣,彻底改变苏北县城
虎嗅APP· 2025-07-15 11:15
Core Viewpoint - Jiangsu Province is recognized as a strong economic region with a balanced development across its cities, yet it also has relatively underdeveloped areas like Guanyun County, which has become an unexpected leader in the niche market of lingerie production, specifically in the adult segment [3][9][17]. Group 1: Economic Overview - Jiangsu has 13 cities ranked among the "Top 100 Cities" in China, with a significant presence in the "Top 100 Counties" list, where it occupies nearly a quarter of the spots [3][4]. - Guanyun County, part of Lianyungang City, consistently ranks at the bottom in GDP among Jiangsu's cities, highlighting the disparity within the province [4][9]. Group 2: Industry Development - Guanyun County produces 60-70% of China's adult lingerie, with over 1,000 factories dedicated to this industry, and more than 80% of production is for export [9][17]. - The annual sales revenue of Guanyun's lingerie industry has reached nearly 8 billion yuan, showcasing its significant economic impact despite its rural background [17]. Group 3: Market Dynamics - The local industry has benefited from changing perceptions among the younger generation, leading to increased demand and acceptance of adult lingerie [18][32]. - The U.S. market has been a target for Guanyun's lingerie exports, with a notable increase in shipments due to favorable tax policies, although recent trade tensions have introduced new challenges [21][26]. Group 4: Government Support and Future Trends - The local government has recognized the lingerie industry as a legitimate sector, implementing development plans to support its growth, including the establishment of an "Intimate Apparel Town" [29][31]. - There is a trend towards "de-sexualization" of lingerie, with products being marketed as fashionable clothing rather than solely adult items, reflecting a broader cultural shift [28][32].