Core Viewpoint - The beauty and personal care sector presents significant structural opportunities, with platforms extending promotional periods and simplifying gameplay, leading to potential brand breakthroughs through product innovation and operational optimization [1]. Group 1: Marketing Strategies and Competition - Major platforms like Tmall, Douyin, and JD have synchronized their promotional start dates to May 13, intensifying competition for traffic [2]. - Tmall has shifted from discounts to direct reductions, emphasizing a "content and commerce integration" strategy, with pre-sale activities starting earlier than in previous years [2]. - Douyin aims for larger scale and better product experiences, with promotional phases also starting earlier than last year [2]. - JD has introduced surprise days during its promotional period, starting significantly earlier than in 2024 [2]. Group 2: External Traffic Expansion and Internal Support - The "Red Cat Plan" by Taobao Tmall and Xiaohongshu aims to enhance brand visibility through strategic partnerships, with a substantial investment in promotional subsidies [3]. - JD's "Double Hundred Plan" and "Leading Plan" focus on content ecosystem support, with significant cash and traffic investments to boost merchant sales through live streaming and short videos [3]. - Douyin has introduced various merchant support policies, including commission-free product cards and traffic incentives for beauty products during the promotional period [3]. Group 3: Focus on Product Breakthroughs and Brand Profit Recovery - Platforms are transitioning from low-price strategies to balancing user experience and merchant growth, with domestic brands focusing on product innovation and operational optimization [4]. - The potential for multiple brand breakthroughs is highlighted, especially for leading brands during promotional events [4].