Core Insights - The report predicts a shift in the global beauty and personal care industry towards a new era that integrates health, experience, and humanism, with the Chinese market exhibiting characteristics of both "accelerated internal competition" and "return to rationality" [1][5]. Group 1: Key Trends - **Metabolic Aesthetics**: Consumers are increasingly focused on health from within rather than just surface beauty, with technologies like biomarker testing and continuous metabolic monitoring becoming mainstream. Brands are expected to compete with health brands, becoming gatekeepers of preventive care [1][19]. - **Sensory Symphony**: The integration of functional fragrances, neuroscience, and VR technologies is transforming daily skincare into therapeutic rituals. Consumers are willing to pay a premium for sensory experiences, indicating a shift towards emotional regulation tools [1][12][45]. - **Return to Humanism**: There is a growing consumer fatigue with AI-generated content and filtered aesthetics, leading to a preference for authenticity and imperfection. Brands that emphasize realness and craftsmanship are likely to gain more trust and market opportunities [1][5][19]. Group 2: Consumer Insights - 86% of adults believe that healthy eating is as important as beauty products, and 78% agree that brands should provide more scientific evidence to support their claims [1][31][34]. - The report highlights that consumers are becoming more discerning, seeking direct and essential value in products, particularly in the context of the booming medical beauty industry [1][5]. - The trend indicates that skincare and haircare will become accessible biomarkers for health, with consumers expecting products to not only beautify but also diagnose their internal health [1][19].